Social media marketing strategiesPresentation Transcript
*Who is youraudienceWhen do theycome onlineWhat time worksfor youHow to engagethem
*Campaign Name: “Road Rash”Campaign Type: Life TimeConcept: Two Types1- Based on Game: We can develop the game on facebook based on point. Weneed few information from audiences name, email id, Phone number, country.Game Type: More about product knowledge, experience, service OR onlyentertainment based.Objective: Build the database, Engagement Rate , Social Promotions, Product/Business marketing, Game build the Revenue.2- More Play get more Points in your account: Here We can integrate the productin to swap and fix the value. If Some one playing the game and they have crossedthe level and they ll get auto points in the account and they ll claim for it on site.Example: Many travel agencies or online gaming sites are providing this optionsand they are growing.Note: Game concept is generating revenue. I have good skill in Facebook game.
*Campaign Name: Crazy ConnectionsCampaign Type: Weekly, MonthlyExample of the Game:1. Same as the 1st contest; Number willbe announced on the wall, e.g. 72. Fans will have to tag 7 of theirfriends as comment.3. Fastest will win.4. Prize could be creditsObjective: Idea is to go viral, more andmore people will get to know about thepage as fans keep on tagging.
*We can have those 3 characters launched on the Autopartsmate•We will ask fans to mention(tag) their one friend who theythink resembles the most with the character and why.•Fans will have to give reasons of why they chose thatparticular friend.•Most hilarious comparison will win credit points•Objective: Concept of different characters can be very wellclarified with this type of launch. We will also be able to knowhow fans are seeing/associating these characters. We canintroduce our product and business by character.•Success Characters: Vodafone ZooZoo, Goibibo etc.
**What will you do if you win $10,000 today?Play Bingo Saving PartyDon‟tknowTravelObjective: Polls are capable of reaching out to the masses because FBgives option of „Ask your friends‟; in this way reach of polls is higher.
*On regular basis photos should beuploaded.Photos could be of:• Various Cars, Vintage car, Favotite Modelin BMW, AUDI, etc..•Contest winners•Top fans•Autopartsmate related•Pictures can be wall photos or albumuploadsObjective: Photos generate more impressions, that‟s why it issuggested to upload pictures on regular basis. Or wall updates shouldhave pictures attached to them.
*Approach the audiences with Best offers in Facebook.1- Give the extra benefits with Unique Code offer on Autoparts.Suggested tab:1- Welcome page2- Product Show Case3- Customer Support4- Cross connections to the the Blog, Twitter site.5- Campaign Result5- Testimonials/ Customer Express
*1. Use the #tag with keywords for tweet.2. Follow the right audience.3. Retweet the other relevant content.4. Reply to the people with @(Mention).5. Follow the twitter trend from advance search.6. Promote the Autopartsmate site, event, offers & services in real time onlinegroups.7. Use the shortner link in Twitter post.. Measure the analytic from shortner.8. Maintain 7-8 tweets a day and 5-6 Re-tweets.9. Promote your real business link in Twitter atleast 45 re-tweets on yourbusiness link.10. Use the Unique code for shopping on site “AUTOPARTSMATE” for Twitter &FacebookObjective: Twitter is the best place for the promotion of the money exchange,trend, product service provider etc.
** LinkedIn is the real business networking site. Here we can promoteour business in real person.* Follow the relevant group.* Create the conversations in the group.* Reply to the right person with link.YouTube:1- Connect the YoTube channel to Facebook and post the best Roadrash videos on the YouTube business profile.2- Boost the Youtube Subscriptions with best videos.3- YouTube Views and Impression are provided the Google/other searchranks in top.Google+1- Now G+ has a good place for the marketing point view.Here we can promote our brand and business as Facebook and we canconnect to the people.
** Integrate the Blog in website and post the research content in the blog.* Blog can generate the unique traffic from referral site to website.* Use the Social Book marking sites for the online presence.* Example: Stmpleupon, Reddit, PR sites etc.* Use the social plugin in the site.* Integrate the Pop-up your latest campaign in the site.
**Let me first address the ‘Can’ part first:*If you are selling a product or service, the easiest way to calculatethe ROI of your social media efforts is by tracking the visitors thatcome to your website via social media channels and how many ofthem convert into customers.You can track this using any advanced Analytics tool. Even GoogleAnalytics can help you track it.*If you are running a discount campaign, you can use FacebookOffers. Your ROI here will involve the amount of time and admoney you spent on promoting the offer and the total profitearned by selling those products.You will be using specific discount codes when runningFacebook Offers, so you can easily track the sales by trackingthe redemption of those codes.