Social Media in Recruitment Personalised and Effective
Case Study: Ernst & Young
“Ernst & Young Facebook Page has a pool of 34,000+ candidates...”
Ernst & Young is a global leader in assurance, tax, transaction and advisory services.
Worldwide it has over 144,000 staff serving clients in 17 verticals.
Overview
Ernst & Young hire a constant stream of graduates and
university students every year. In 2007 the organisation
decided to lower the barrier to entry for candidates by
allowing them to contact them directly via Facebook.
Their initiative and forward thinking is one of the
reasons why Businessweek named them one of the
Best Places to Launch a Career in 2009.
Campaign
Ernst & Young launched a branded Facebook Page
where candidates can publicly ask questions, have
discussions with E&Y team, meet experienced and
young interns. This coupled with multimedia like videos How to build a Facebook campaign
and pictures make it an appealing offering for students
Ernst & Young achieved success by developing a
to apply.
Facebook page. Facebook page looks and behaves
like a profile but is used by brands or companies. To
Solution develop a page, click here.
The main advantage of using social media in
recruitment are: A successful social media campaign is all about
engaging end users and interacting with them. I
• Exposure to a large community Tapping into suggest you look beyond just developing a page.
Facebook’s 300 million active users, with an average of Consider using Applications, start discussions and post
130 friends per user implies, that candidates can be links to your page outside Facebook. For example on
targeted on the network. Facebook is not only a space your website, email signatures etc.
for young people but is popular amongst the older
generation. In-fact over 55s are the fastest growing Need help?
demographic on Facebook.
If you are looking for advice on developing a social
media strategy for recruitment. Contact Raj Anand on:
• Humanise Recruitment Through dialogue and
multimedia, social networks allow users to connect
with the HR department at a personal level. Call +44 (0) 1273 25 1414
Testimonials and meet the team videos increase the Email me@rajanand.biz
confidence in the brand and allows users to put a face
to the organisation.
RajAnand.biz: Social Media Strategist, helping you plan your social media recruitment strategy.
RajAnand.biz
Social Media Strategist