Case Study: Social Media in Recruitment (Ernst &Young)

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Ernst & Young hire a constant stream of graduates and university students every year. In 2007 the organisation decided to lower the barrier to entry for candidates by allowing them to contact them directly via Facebook. Their initiative and forward thinking is one of the reasons why Businessweek named them one of the 'Best Places to Launch a Career' in 2009.

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Case Study: Social Media in Recruitment (Ernst &Young)

  1. 1. Social Media in Recruitment Personalised and Effective Case Study: Ernst & Young “Ernst & Young Facebook Page has a pool of 34,000+ candidates...” Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide it has over 144,000 staff serving clients in 17 verticals. Overview Ernst & Young hire a constant stream of graduates and university students every year. In 2007 the organisation decided to lower the barrier to entry for candidates by allowing them to contact them directly via Facebook. Their initiative and forward thinking is one of the reasons why Businessweek named them one of the Best Places to Launch a Career in 2009. Campaign Ernst & Young launched a branded Facebook Page where candidates can publicly ask questions, have discussions with E&Y team, meet experienced and young interns. This coupled with multimedia like videos How to build a Facebook campaign and pictures make it an appealing offering for students Ernst & Young achieved success by developing a to apply. Facebook page. Facebook page looks and behaves like a profile but is used by brands or companies. To Solution develop a page, click here. The main advantage of using social media in recruitment are: A successful social media campaign is all about engaging end users and interacting with them. I • Exposure to a large community Tapping into suggest you look beyond just developing a page. Facebook’s 300 million active users, with an average of Consider using Applications, start discussions and post 130 friends per user implies, that candidates can be links to your page outside Facebook. For example on targeted on the network. Facebook is not only a space your website, email signatures etc. for young people but is popular amongst the older generation. In-fact over 55s are the fastest growing Need help? demographic on Facebook. If you are looking for advice on developing a social media strategy for recruitment. Contact Raj Anand on: • Humanise Recruitment Through dialogue and multimedia, social networks allow users to connect with the HR department at a personal level. Call +44 (0) 1273 25 1414 Testimonials and meet the team videos increase the Email me@rajanand.biz confidence in the brand and allows users to put a face to the organisation. RajAnand.biz: Social Media Strategist, helping you plan your social media recruitment strategy. RajAnand.biz Social Media Strategist

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