This (colgate) presentation is one of my important seminar becaz wen i was took seminar i put some old colgate video ads on the screen. It really help to listen all of them with attention.. and they really like and loved it..
History In 1806, William Colgate introduced starch, soap and candle factory on Dutch Street in New York City under the name of “William Colgate & Company”. In 1857, William Colgate died and the company was reorganized as “Colgate & Company” under the management of Samuel Colgate, his son. In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars. His company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream, in 1896.
In 1928, Palmolive-Peet bought the Colgate Company "Colgate-Palmolive- Peet Company.” In 1953 “Peet” was Dropped from the title, leaving only “Colgate-Palmolive Company”, the current name. Today Colgate has numerous subsidiary organisation spanning 200 countries, but it is publicly listed in only two, the United States and India.
Brief about Company Started to distribute Colgate Dental Cream, Colgate-Palmolive It has a presence in around 3.5 million retail outlets across the country, of which the Company services 9,40,000 outlets directly The Company has grown to a Rs. 9600 million plus with an outstanding record of enhancing value for its strong shareholder base Colgate has been voted „The Most Trusted Brand‟ in India across all brands and categories for the third consecutive year in the Brand Equity AC Nielson ORG-MARG 2005 survey.
Awards & Achievements Colgate has been ranked as India‟s #1 Most Trusted Brand across all categories for four consecutive years from 2003 to 2007. 51% market share in the toothpaste segment. 48% market share in the toothpowder market. 30% share in the toothbrush market. Presently its is facing competition from no.2 player HUL E.g. Pepsodant On 4 Sept.2009, Colgate-Palmolive signed SRK as its Brand Ambassador.
CEO Ian cook is the CEO, of Colgate-Palmolive Company
Competitors CHURCH & DWIGHT INC CLOROX CO DEL PROCTER & GAMBLE CO
PRODUCTS Oral Care Home Care Axion Surface Clean Palmolive Colgate Shower Gel Toothpaste Shower Cream Bar Soap Tooth Powder Liquid Hand Wash Whitening Products Shave Preps, Skin Care
Future strategy on 4p‟s Basis: Product They try to position some innovative toothpaste with a brand name other Colgate but under the umbrella of Colgate Palmolive Focusing toward rural rich and consuming class by endorsing the development of „Colgate Ayurvedic Toothpowder‟. For Urban Population, they would come up with the product suiting to young generation For Urban rich and consuming class, they would come up with the products on the basis of functional benefits.
Price Based on the Competitors price. Charging higher Premium Which focused on consuming and lower income classes Pricing done on the basis of price points Packing would be customized on the basis of price points.
Promotion They positioning Colgate dental White Crème and toothpowder towards rural rich segment. For rural consuming class they endorsing cibaca toothpaste. Advertisement trough TV media, print media FM radio for Urban population & MW and SW radio for Rural population Hoarding on National Highways
Place They would try to increase product penetration to rural population. They would try to increase the wholesalers to small towns. They would track the distribution path so that they are covering all the village areas around the towns.