Colgate new

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This (colgate) presentation is one of my important seminar becaz wen i was took seminar i put some old colgate video ads on the screen. It really help to listen all of them with attention.. and they really like and loved it..

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Colgate new

  1. 1. BYRAJAGOPAL.P
  2. 2. Contents Company Details CEO Products Competitors Positionin Global Market Strategies Market value
  3. 3. LOGO
  4. 4. History In 1806, William Colgate introduced starch, soap and candle factory on Dutch Street in New York City under the name of “William Colgate & Company”. In 1857, William Colgate died and the company was reorganized as “Colgate & Company” under the management of Samuel Colgate, his son. In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars. His company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream, in 1896.
  5. 5.  In 1928, Palmolive-Peet bought the Colgate Company "Colgate-Palmolive- Peet Company.” In 1953 “Peet” was Dropped from the title, leaving only “Colgate-Palmolive Company”, the current name. Today Colgate has numerous subsidiary organisation spanning 200 countries, but it is publicly listed in only two, the United States and India.
  6. 6. Brief about Company  Started to distribute Colgate Dental Cream, Colgate-Palmolive  It has a presence in around 3.5 million retail outlets across the country, of which the Company services 9,40,000 outlets directly  The Company has grown to a Rs. 9600 million plus with an outstanding record of enhancing value for its strong shareholder base  Colgate has been voted „The Most Trusted Brand‟ in India across all brands and categories for the third consecutive year in the Brand Equity AC Nielson ORG-MARG 2005 survey.
  7. 7. Awards & Achievements Colgate has been ranked as India‟s #1 Most Trusted Brand across all categories for four consecutive years from 2003 to 2007. 51% market share in the toothpaste segment. 48% market share in the toothpowder market. 30% share in the toothbrush market. Presently its is facing competition from no.2 player HUL E.g. Pepsodant On 4 Sept.2009, Colgate-Palmolive signed SRK as its Brand Ambassador.
  8. 8. CEO  Ian cook is the CEO, of Colgate-Palmolive Company
  9. 9. Competitors CHURCH & DWIGHT INC CLOROX CO DEL PROCTER & GAMBLE CO
  10. 10. PRODUCTS Oral Care Home Care  Axion Surface Clean Palmolive Colgate  Shower Gel Toothpaste  Shower Cream  Bar Soap Tooth Powder  Liquid Hand Wash Whitening Products  Shave Preps, Skin Care
  11. 11. Position in the Global market
  12. 12. Future strategy on 4p‟s Basis: Product  They try to position some innovative toothpaste with a brand name other Colgate but under the umbrella of Colgate Palmolive  Focusing toward rural rich and consuming class by endorsing the development of „Colgate Ayurvedic Toothpowder‟.  For Urban Population, they would come up with the product suiting to young generation  For Urban rich and consuming class, they would come up with the products on the basis of functional benefits.
  13. 13. Price Based on the Competitors price. Charging higher Premium Which focused on consuming and lower income classes Pricing done on the basis of price points Packing would be customized on the basis of price points.
  14. 14. Promotion They positioning Colgate dental White Crème and toothpowder towards rural rich segment. For rural consuming class they endorsing cibaca toothpaste. Advertisement trough TV media, print media FM radio for Urban population & MW and SW radio for Rural population Hoarding on National Highways
  15. 15. Place They would try to increase product penetration to rural population. They would try to increase the wholesalers to small towns. They would track the distribution path so that they are covering all the village areas around the towns.

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