TMwww.pragmaticlearning.in                    presents
Outbound Marketing       is FASTbecoming “Irrelevant”
Making a Marketer’s        JOBReally “Challenging”
TRAI ‘s Do Not Call Registry continues to   SWELL
PRESS
More than 500 TV Channels
Google Reader      .                iGoogle
SPAM Filters
STOP PushingSTART Attracting
Podcasts           Customers are looking for you and your products,   herefacebook                                        ...
Pragmatic Learning Pvt. Ltd. Education, Research and Training company with a focus on Web 2.0         and Social Media    ...
Agenda• Products and Services  – LinkedIn Company Page Services  – LinkedIn Class                TM  – Socially Sales• Our...
LinkedIn Company Page Services     For a Powerful Business Presence on LinkedIn
Why a LinkedIn Page ?•   Qualified Professionals as Prospects•   Decision-Making Audience•   Real Recommendations for your...
LinkedIn – The CommunityMembers ( in Million )  India     Rest of World   77% members above age of 25                     ...
LinkedIn – The INDIA Community               14,234,701 as on 27th February, 2012   2.3%                              4.4%...
Myth - LinkedIn Company Page        It is ONLY      about      in the
Our Approach – Integrated  Your LinkedIn   Existing LinkedIn Company Page           Assets            Approach  Existing W...
The Methodology                    Diagnostic                Planning             Implementation            Implementation...
Agenda• Products and Services  – LinkedIn Company Page Services  – LinkedIn Class                TM  – Socially Sales• Our...
LinkedIn Class
LinkedIn ClassA hands-on Skills Upgradationand Training Program tomaximise the professional                            Hum...
LinkedIn Class – Course Structure    Use Case                            Content and Class Coverage    Establish Professio...
LinkedIn Class – Course Structure    Use Case                            Content and Class Coverage    Establish Professio...
Agenda• Products and Services  – LinkedIn Company Page Services  – LinkedIn Class                TM  – Socially Sales• Our...
Socially Sales
Socially Sales                                             TMA hands-on Skills Upgradationand Training Program in Web 2.0t...
Socially Sales - Course Structure                                                          TMCategory       Tools     Use ...
Socially Sales - Course Structure                                                                 TMCategory        Tools ...
Agenda• Products and Services  – LinkedIn Company Page Services  – LinkedIn Class                TM  – Socially Sales• Our...
TMWeb 2.0Enthus
Our Sessions
www.pinterest.com/pragmaticlearn                    google+                                                   BLOG - www.p...
www.pragmaticlearning.in                                      raj@pragmaticlearning.in                                    ...
TMNext Steps
Pragmatic Learning Corporate Presentation March 2012
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Pragmatic Learning Corporate Presentation March 2012

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http://www.pragmaticlearning.in
A quick presentation about the offerings by Pragmatic Learning.

For questions and queries, please call Raj at +91 - 971 724 0021

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Pragmatic Learning Corporate Presentation March 2012

  1. 1. TMwww.pragmaticlearning.in presents
  2. 2. Outbound Marketing is FASTbecoming “Irrelevant”
  3. 3. Making a Marketer’s JOBReally “Challenging”
  4. 4. TRAI ‘s Do Not Call Registry continues to SWELL
  5. 5. PRESS
  6. 6. More than 500 TV Channels
  7. 7. Google Reader . iGoogle
  8. 8. SPAM Filters
  9. 9. STOP PushingSTART Attracting
  10. 10. Podcasts Customers are looking for you and your products, herefacebook YouTube
  11. 11. Pragmatic Learning Pvt. Ltd. Education, Research and Training company with a focus on Web 2.0 and Social Media Higher Businesses Educational Institutions
  12. 12. Agenda• Products and Services – LinkedIn Company Page Services – LinkedIn Class TM – Socially Sales• Our Team• Our Web 2.0 Presence & Engagement• Next Steps
  13. 13. LinkedIn Company Page Services For a Powerful Business Presence on LinkedIn
  14. 14. Why a LinkedIn Page ?• Qualified Professionals as Prospects• Decision-Making Audience• Real Recommendations for your Products• Persona Power
  15. 15. LinkedIn – The CommunityMembers ( in Million ) India Rest of World 77% members above age of 25 Average household income > $ 100K USD 15, 10% 135, 90% Source : LAB42
  16. 16. LinkedIn – The INDIA Community 14,234,701 as on 27th February, 2012 2.3% 4.4% 4.8% 5.2% 5.5%
  17. 17. Myth - LinkedIn Company Page It is ONLY about in the
  18. 18. Our Approach – Integrated Your LinkedIn Existing LinkedIn Company Page Assets Approach Existing Web Key Company Presence Leaders
  19. 19. The Methodology Diagnostic Planning Implementation Implementation 3 Weeks 4 Weeks 4 Weeks As-Is Assessment Objective Setting Build Maintain • Secondary Research • Case Studies • LinkedIn Presence • Post Content • Study Existing Web • Interviews • Set-Up Integrated Process  Inhouse Phases 2.0 Efforts • Record Aspirations & for Updates and Activity  Purposeful # Questionnaire Design Commitment • Team – Roles and  Repurposing • Define Objectives; Responsibilities • Respond / Acknowledge detail them • Initial Communication • Campaigns • Expectation Statement • Training • Create a Program to Source Content Manual # Content – Scope of Pragmatic LearningDeliverable • Imagery • Sourcing • Creative Posting • Repurposing • Acknowledgement
  20. 20. Agenda• Products and Services – LinkedIn Company Page Services – LinkedIn Class TM – Socially Sales• Our Team• Our Web 2.0 Presence & Engagement• Next Steps
  21. 21. LinkedIn Class
  22. 22. LinkedIn ClassA hands-on Skills Upgradationand Training Program tomaximise the professional Human Salespotential of LinkedIn. "LinkedIn ResourcesClass“ helps Organisations,Professionals and Students Corporateunderstand the application Functions / Studentspotential of LinkedIn and use it to CXOachieve professional goalseffectively.
  23. 23. LinkedIn Class – Course Structure Use Case Content and Class Coverage Establish Professional Reputation  Outstanding LinkedIn Profile  Strong Online Professional  Managing Connections Presence  Applications : To showcase professional work Establish Professional Reputation  LinkedIn Status Update and User Homepage  Build a Reputation  LinkedIn Today : Everyday Learning and connecting to cutting- edge market information  LinkedIn Groups : Understand and Use Groups to engage with community, participate in industry discussions and follow thought leaders  LinkedIn Answers : Seek and provide answers Recruitment : High Quality,  Advanced Candidate Search Function Credible and Cost-Effective  Reference Search  LinkedIn Company Pages : Seamless Recruiting Tool Specific  LinkedIn Recruiting Solutions : An Overview Sessions Improve Leads and Maximize  Increase Lead Generation Organically Conversions with LinkedIn  LinkedIn Polls and Events Marketing and Sales  LinkedIn Sales Solutions : An Overview  LinkedIn Company Page : The Power of Personas and Recommendations  LinkedIn Ads Personal Productivity and Privacy  LinkedIn Apps on the Go  Toolbars  Understand and Apply Privacy Settings
  24. 24. LinkedIn Class – Course Structure Use Case Content and Class Coverage Establish Professional Reputation  Outstanding LinkedIn Profile  Strong Online Professional  Managing Connections Presence  Applications : To showcase professional work Establish Professional Reputation  LinkedIn Status Update and User Homepage  Build a Reputation  LinkedIn Today : Everyday Learning and connecting to cutting- edge market information  LinkedIn Groups : Understand and Use Groups to engage with community, participate in industry discussions and follow thought leaders  LinkedIn Answers : Seek and provide answers Recruitment : High Quality,  Advanced Candidate Search Credible and Cost-Effective  Reference Search  LinkedIn Company Pages : Seamless Recruiting Tool  LinkedIn Recruiting Solutions : An Overview Improve Leads and Maximize  Increase Lead Generation Organically Conversions with LinkedIn  LinkedIn Polls and Events Function Marketing and Sales  LinkedIn Sales Solutions : An Overview  LinkedIn Company Page : The Power of Personas and Specific Recommendations Sessions  LinkedIn Ads Personal Productivity and Privacy  LinkedIn Apps on the Go  Toolbars  Understand and Apply Privacy Settings
  25. 25. Agenda• Products and Services – LinkedIn Company Page Services – LinkedIn Class TM – Socially Sales• Our Team• Our Web 2.0 Presence & Engagement• Next Steps
  26. 26. Socially Sales
  27. 27. Socially Sales TMA hands-on Skills Upgradationand Training Program in Web 2.0that helps B2B and B2C Generate Increase SalesRelationship Business Teams Quality Leadsleverage Web 2.0 and SocialMedia, the right way, to Generate Engage OptimizeLeads, Engage Customers and Customers & MarketingGrow Sales. Prospects Costs
  28. 28. Socially Sales - Course Structure TMCategory Tools Use Case Content and Class CoverageIntroduction Why Web 2.0 and Social Media  Inbound Vs. Outbound Marketing for Sales?  Google  People want to Buy Presence – Get Found  LinkedIn Profile  LinkedIn Recommendations – In and Out for Network and Companies  LinkedIn Status Update  LinkedIn Today Find and Engage  Managing Connections  LinkedIn Groups  Answers LinkedIn  Signal  LinkedIn Company Page  LinkedIn Polls Personal Productivity and  LinkedIn Apps on the Go Privacy  Toolbars  Understand and Apply Privacy Settings Social Use Premium Sales Solutions  LinkedIn Sales Solutions Networking Presence – Get Found  Understand Google+ interface  Complete Profile  Google+ Stream Google+ Find and Engage  Google+ Circles for sharing and tracking interests  Use Google+ searches for cutting-edge information Personal Productivity and  Privacy Settings Privacy  Google+ on the Go Presence – Get Found  Facebook Profile  Status Update  Facebook Pages and Groups Facebook Find and Engage  Use Facebook Groups to Engage Customers and Generate Leads Personal Productivity and  Understand Privacy Settings Privacy  Facebook on the Go
  29. 29. Socially Sales - Course Structure TMCategory Tools Use Case Content and Class Coverage Presence – Get Found  Twitter Profile and Landing Page  Purposeful Tweets  Build a Following  Search  Follow Social  List Building Twitter Find and Engage Networking  Build relationships with Media  Hashtags  Demonstrate customer engagement and service Personal Productivity and Privacy  Privacy Settings  Twitter Analytics  Twitter Mobile Blog Online Presence and Thought  Maintain a Quality Blog Leadership  Integrate with Social Media Image Presence  Understand and Identify Image Sharing Tools Sharing  Integrate with Social Media and Tag effectively Online  What to Publish? Publishing Online Video Presence  Getting Started with YouTube with  Create a Channel YouTube  Get your Videos Found  What to Publish?Location-Based Location Establish Presence  Understand Foursquare, Google Check-Ins, Facebook Check-InsServices Sharing  Identify most appropriate tool based on prospects and mobile phone availability
  30. 30. Agenda• Products and Services – LinkedIn Company Page Services – LinkedIn Class TM – Socially Sales• Our Team• Our Web 2.0 Presence & Engagement• Next Steps
  31. 31. TMWeb 2.0Enthus
  32. 32. Our Sessions
  33. 33. www.pinterest.com/pragmaticlearn google+ BLOG - www.pragmaticlearning.in/blogwww.linkedin.com/companies/pragmatic-learning Newsletter www.pragmaticlearning.in facebook www.facebook.com/pragmaticlearning YouTube www.youtube.com/pragmaticlearning www.twitter.com/pragmaticlearn www.slideshare.net/pragmaticlearning
  34. 34. www.pragmaticlearning.in raj@pragmaticlearning.in (+91) – 971 724 0021 TM © 2012 Pragmatic Learning Pvt. Ltd.
  35. 35. TMNext Steps

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