In 1990 Colombian pilots told controllers as they neared New York Kennedy Airport that their Boeing 707 was “ running low on fuel.” controllers hear those words all the time, so they took no special action. Although the pilots knew there was a serious problem, they failed to use – ” fuel emergency .” The people at Kennedy never understood the true nature of the pilots problem. The jet ran out of fuel and crashed. 73 people died.
Semantic barrier- use of improper words
Semantic barrier:- Intonations: it’s the way you say it !
If employee perceives management as unfair, they interpret management in that light. when the management announces the need to cut cost in order to enable company to compete in a declining market, workers may perceive it as one more management attempt to introduce one or other efficiency device or to retime the job.