Published on

Published in: Business
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide


  1. 1. Air India AndCommunication CrisisPresented By: SEC B, Gr-7Rahul Agarwal -085 Rahul Jain -088Rahul Bhardwaj-086 Raj Kumar Singh-089Rahul Jain -087 Nitya Upadhaya -137
  2. 2. Establishment• Tata AirlinesFounder J.R.DTata15 October 19323 Seater De Havilland Puss MothFirst Pilot - NevillVintcentFirst Flight Karachi Ahmedabad Mumbai
  3. 3. National Flag Carrier▪ Birth of Air India 29 July 1946 1948 49%-Govt. of India Extra 2% Flag Carrier Status – ‘Air India International’ First International Flight 8 June 1948 Lockheed Constellation L-749A ‘Malabar Princess’ Bombay Cairo Geneva London.▪ Air Corporations Act 1953, 1st August Majority stake of Govt. of India Domestic Services – Indian Airlines International Services – Air India International Limited
  4. 4. Earlier Liveries▪ IndianAirlines ▪ Air India
  5. 5. New Air India Livery• Unveiled in May 2007• The Flying Swan Air India’s logo ‘The Centaur’.• KonarkChakra - Indian Airlines logo
  6. 6. Air India Major Hubs▪ Chhatrapati Shivaji International Airport (Primary Hub)▪ Indira Gandhi International Airport (Secondary Hub)▪ FrankfurtAirport (International Hub)
  7. 7. Affiliated Carriers▪ Indian Airlines has a fleet of 74 aircraft (18 Airbus A319-100s, 43AirbusA320-200s and 13 Airbus A321-200s) with seventeen additionalaircraft on order.▪ Air India Express has a fleet of 23 Boeing 737-800s aircraft with twoadditional aircraft on order.▪ Air India Regional has a fleet of 11 aircraft (7 ATR 42-320s and 4Bombardier CRJ-700ERs).▪ Air India Cargo has a fleet of 10 aircraft (4 Airbus A310-300(F)s and 6Boeing 737-200/Adv(F)s).
  8. 8. Awards and Recognitions▪ Best International West BoundAirline out of India for threesuccessive years by Galileo ExpressTravel World Award.▪ Best Corporate Social Responsibility Initiative. by Galileo ExpressTravelWorldAward.▪ Worlds First All-Jet Airline- June 1962▪ Worlds Largest Operator of Airbus A310-300.▪ EnteredThe Guinness Book ofWorld Records for the largestevacuation by a civil airliner. 111,000 people (Indian expatriates in Kuwait and Iraq) Amman to Mumbai – a distance of 4,117 km 488 flights with IA 13 August to 11 October, 1990 – lasting 59 days.
  10. 10. STRENGTHS▪ Has wide International presence in around 19 different countries.▪ Financial support of the government of India.▪ Well know in both domestic as well as international sector.▪ Up to date information system▪ Equipped with New fleet of aircrafts.
  11. 11. WEAKNESSES▪ Low profitability▪ Presence of tough competition both in the domestic as well asinternational segment.▪ Entry of Low cost carriers in the domestic segment.▪ Communication loopholes▪ Financial issues causing delay in payments to employees.
  12. 12. OPPORTUNITIES▪ Plugging the communication loopholes can help enhance its imageand customer base.▪ Expansion of routes and international destinations.▪ Can leverage on brand new fleets.
  13. 13. THREATS▪ Rising labor costs▪ Rising fuel costs.▪ Losing market share due to other carriers.▪ Labor Issues
  15. 15. Helpdesk problems▪ It provides a single point of contact for customers to receive help onvarious issues.▪ Problems with the help desk software .▪ IT processes lack structure.▪ The responses are late and thus leads to poor customer support.▪ Phone lines are mostly busy.
  16. 16. Helpdesk problems(contd.)▪ Lack of alternate communication channel.(email, web, phone, etc)▪ Long waiting time at customer care centers.▪ Staff behavior▪ Lack of accuracy and precision in solution to certain problems
  17. 17. Delay and cancellation notifications▪ Frequent cancellation of flights due to internal reasons.▪ No prior communication regarding delay and cancellation of flights.▪ Customers often informed about cancellation of flights afterreaching the airport.
  18. 18. CONTD..▪ Notifications made only through a single channel.▪ Unjustified cancellation with no clear reasons behind them.▪ Lack of alternative arrangements.▪ Inefficient communication between the ATC and the Air India pilotsleading to no prior information about possible delays andcancellations.
  19. 19. Lack In Transparent CommunicationRegarding Refund Policies▪ Air India has been accused of not adopting a uniform mode ofcommunication when it comes to dealing with refund policies.▪ In some incidents, passengers have had serious difficulties in tacklingwith these refund issues.
  20. 20. Unreliable Information Resources▪ Various cases of mismanagement came into picture due to thisproblem.▪ The final message to the customer conveyed inappropriately andincorrectly at numerous occasions.
  21. 21. An Example Of The Problem▪ Air India postponed the 8:45 AM HYD-MUM flight to 4:15 PM.▪ Say there were 20 bookings on this flight and they called up all these20 people and promised a confirmed ticket in 8:15 AM flight.▪ Having no reason to sense any foul play, the passengers arrived atthe airport to board the flight.▪ Actual the number of seats available on 8:15 AM flight were far lessthan that promised to them.▪ The staff told them that he has one ticket left with him, thepassenger having the most urgency can come forward and take theticket
  22. 22. Recommendations
  23. 23. Recommendations▪ Well trained and informed staff.▪ Increase in staff size and communication devices .▪ Improved transparent communication process.
  24. 24. Recommendations(contd.)▪ 100% refund.▪ Credible information sources.▪ Employee satisfaction.▪ Improved internal communication
  25. 25. CONCLUSION
  26. 26. ConclusionAir India must improve the inter and intra communication.Winning customer’s trust can help Air India come out of the currentfinancial crisis.Organization must be well equipped in terms: staff, devices andinformation.
  27. 27. ThankYou
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.