Responsive content

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Che significa occuparsi della responsività dei contenuti?

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Responsive content

  1. 1. @rainwiz #ploneday #responsivecontentresponsive contentnell’era della content strategyRaffaele BoianoPLONE DAY - ENEA@rainwiz #responsivecontent
  2. 2. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #plonedayperché sono qui?e perché ci siete anche voi?
  3. 3. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday
  4. 4. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #plonedaycontent strategy[kon-tent strat-i-jee]n. Content strategy plans for the creation, publication, and governance of useful, usable content
  5. 5. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday#1linea editorialele linee guida che regolano la produzione delcontenuto: valori, tono, voce, aspetti legali, user-generated content.Queste specifiche contribuiscono a definire ilcalendario editoriale.
  6. 6. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday#2web writingla pratica di scrivere contenuti utili e usabili pensatiper la lettura sullo schermo.È molto più del copywriting. Un web writer devecapire le basi dell’user experience design, sapervalorizzare un sistema di metadati e gestire uncontent inventory in continuo divenire.
  7. 7. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday#3metadata strategyprogettare i tipi e la struttura dei metadati, cioè idati sui dati.Metadati ben strutturati aiutano a identificare,organizzare, usare e riusare i contenuti in manierada rappresentare un valore per molteplici target.
  8. 8. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday#4searchable contentè il processo che mira a scrivere e organizzare icontenuti per aumentare la loro potenziale rilevanzaper keyword specifiche sui motori di ricerca.
  9. 9. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday#5content workflowprogettare e amministrare il processo e letecnologie per raccogliere, produrre, conservare edistribuire i contenuti di un’organizzazione.Definire il ciclo di vita del contenuto è un’attivitàchiave.
  10. 10. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday#6x-channel strategycome e dove il contenuto sarà reso disponibile agliutenti.
  11. 11. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #plonedaytouchpointmanagement
  12. 12. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #plonedaytouchpoint[ˈtʌtʃpɔɪnt]n. Il touchpoint è il punto di contatto tra brand e stakeholders (clienti, clienti potenziali, impiegati, investors ecc).
  13. 13. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday FONDAZIONE ENASARCO - TOUCHPOINTS MANAGEMENT Processi Primari: gestione iscritti, entrate, uscite, attività ispettiva Strategia LINE OF INTERNAL ACTION Attività Ambito owned digital media management social media management press owned press staff training LINE OF VISIBILITY Content & Design & Write post Send Produce Tweet & Socialize Update Write & Manage Face to face knowledge development & manage targeted awareness relate contents professional activity produce customer relations & Interventi base 24/7 self- interactions messages video & manage network & & media editions relation solutions management service interactions projects relations FONDAZIONE 01 Enasarco Magazine Affrontare il cambiamento: la nuova sfida per il presente Agente: un lavoro che dà valore all’azienda Speciale convenzioni Soggiorni termali e climatici 2010 Touchpoints enasarco.it Portale inEnasarco Blog Newsletter Youtube Twitter Facebook LinkedIN Press & Media Magazine Contact Cent. Sedi LINE OF USER INTERACTION Fruire di servizi core Inviare feedback Discutere/condividere Chiedere aiuto/info Fare network Scoprire novità Approfondire Ideale Adatto ma non ideale InadattoFondazione Enasarco, Touchpoints management
  14. 14. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #plonedaycope systemcreate once publish everywhere
  15. 15. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday SITO
  16. 16. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday SITO
  17. 17. CONTENTKaren Mc Grane, Adapting Ourselves to Adaptive Content
  18. 18. WEBSITE CONTENTKaren Mc Grane, Adapting Ourselves to Adaptive Content
  19. 19. WEBSITE SOCIAL MEDIA CONTENTKaren Mc Grane, Adapting Ourselves to Adaptive Content
  20. 20. WEBSITE SOCIAL MEDIA CONTENT MICROSITESKaren Mc Grane, Adapting Ourselves to Adaptive Content
  21. 21. WEBSITE SOCIAL MEDIA CONTENT MICROSITES BLOGSKaren Mc Grane, Adapting Ourselves to Adaptive Content
  22. 22. WEBSITE SOCIAL MEDIA CONTENT MICROSITES BLOGS INTRANETKaren Mc Grane, Adapting Ourselves to Adaptive Content
  23. 23. WEBSITE SOCIAL MEDIA CONTENT MICROSITES BLOGS EMAIL INTRANETKaren Mc Grane, Adapting Ourselves to Adaptive Content
  24. 24. WEBSITE SOCIAL MEDIA CONTENT MICROSITES PRINT BLOGS EMAIL INTRANETKaren Mc Grane, Adapting Ourselves to Adaptive Content
  25. 25. WEBSITE SOCIAL TABLET MEDIA APPS CONTENT MICROSITES PRINT BLOGS EMAIL INTRANETKaren Mc Grane, Adapting Ourselves to Adaptive Content
  26. 26. WEBSITE MOBILE APPS SOCIAL TABLET MEDIA APPS CONTENT MICROSITES PRINT BLOGS EMAIL INTRANETKaren Mc Grane, Adapting Ourselves to Adaptive Content
  27. 27. MOBILE WEB WEBSITE MOBILE APPS SOCIAL TABLET MEDIA APPS CONTENT MICROSITES PRINT BLOGS EMAIL INTRANETKaren Mc Grane, Adapting Ourselves to Adaptive Content
  28. 28. MOBILE WEB WEBSITE MOBILE APPS SOCIAL TABLET MEDIA APPS PRINT MICROSITES PRINT BLOGS EMAIL INTRANETKaren Mc Grane, Adapting Ourselves to Adaptive Content
  29. 29. MOBILE WEB WEBSITE MOBILE APPS SOCIAL TABLET MEDIA APPS WEB MICROSITES PRINT BLOGS EMAIL INTRANETKaren Mc Grane, Adapting Ourselves to Adaptive Content
  30. 30. MOBILE WEB WEBSITE MOBILE APPS SOCIAL TABLET MEDIA APPS MOBILE MICROSITES PRINT BLOGS EMAIL INTRANETKaren Mc Grane, Adapting Ourselves to Adaptive Content
  31. 31. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #plonedayso what?che mi porto a casa?
  32. 32. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday#1multiple sizecontent chunk writing
  33. 33. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday“ Fragmenting our content across different “device-optimized” experiences is a losing proposition, or at least an ” unsustainable one. Ethan Marcotte
  34. 34. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday#2metadata firsttaxonomy
  35. 35. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday“Metadata is the new art direction. ” Ethan Resnick, @studip101
  36. 36. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday#3plan reusestructure content once, use anywhere
  37. 37. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday Nome Codice Modello Marca Descrizione
  38. 38. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday Nome Codice Modello Marca Descrizione Lunghezza focale Apertura massima Apertura minima Schema ottico Angolo di campo Distanza minima per la messa a fuoco Rapporto di riproduzione massimo Lamelle del diaframma Messa a fuoco Modi di messa a fuoco Dimensione attacco filtro Diametro x lunghezza Peso
  39. 39. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday“ Instead of crafting a website, you have to put more effort into crafting the description of the different bits of an asset, so they can be reused more effectively, ” so they can deliver more value. Nic Newman, BBC
  40. 40. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #plonedayresponsive designvsadaptive layoutIl layout è solo una delle componenti del design
  41. 41. Grazie!Raffaele Boiano @rainwiz rainwiz@rainwiz.comThanks to:Karen Mc GraneKristina Halvorson

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