Responsive content
Upcoming SlideShare
Loading in...5
×
 

Responsive content

on

  • 884 views

Che significa occuparsi della responsività dei contenuti?

Che significa occuparsi della responsività dei contenuti?

Statistics

Views

Total Views
884
Views on SlideShare
809
Embed Views
75

Actions

Likes
5
Downloads
10
Comments
0

3 Embeds 75

http://storify.com 66
http://www.linkedin.com 6
https://si0.twimg.com 3

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Responsive content Responsive content Presentation Transcript

    • @rainwiz #ploneday #responsivecontentresponsive contentnell’era della content strategyRaffaele BoianoPLONE DAY - ENEA@rainwiz #responsivecontent
    • A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #plonedayperché sono qui?e perché ci siete anche voi?
    • A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday
    • A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #plonedaycontent strategy[kon-tent strat-i-jee]n. Content strategy plans for the creation, publication, and governance of useful, usable content
    • A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday#1linea editorialele linee guida che regolano la produzione delcontenuto: valori, tono, voce, aspetti legali, user-generated content.Queste specifiche contribuiscono a definire ilcalendario editoriale.
    • A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday#2web writingla pratica di scrivere contenuti utili e usabili pensatiper la lettura sullo schermo.È molto più del copywriting. Un web writer devecapire le basi dell’user experience design, sapervalorizzare un sistema di metadati e gestire uncontent inventory in continuo divenire.
    • A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday#3metadata strategyprogettare i tipi e la struttura dei metadati, cioè idati sui dati.Metadati ben strutturati aiutano a identificare,organizzare, usare e riusare i contenuti in manierada rappresentare un valore per molteplici target.
    • A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday#4searchable contentè il processo che mira a scrivere e organizzare icontenuti per aumentare la loro potenziale rilevanzaper keyword specifiche sui motori di ricerca.
    • A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday#5content workflowprogettare e amministrare il processo e letecnologie per raccogliere, produrre, conservare edistribuire i contenuti di un’organizzazione.Definire il ciclo di vita del contenuto è un’attivitàchiave.
    • A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday#6x-channel strategycome e dove il contenuto sarà reso disponibile agliutenti.
    • A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #plonedaytouchpointmanagement
    • A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #plonedaytouchpoint[ˈtʌtʃpɔɪnt]n. Il touchpoint è il punto di contatto tra brand e stakeholders (clienti, clienti potenziali, impiegati, investors ecc).
    • A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday FONDAZIONE ENASARCO - TOUCHPOINTS MANAGEMENT Processi Primari: gestione iscritti, entrate, uscite, attività ispettiva Strategia LINE OF INTERNAL ACTION Attività Ambito owned digital media management social media management press owned press staff training LINE OF VISIBILITY Content & Design & Write post Send Produce Tweet & Socialize Update Write & Manage Face to face knowledge development & manage targeted awareness relate contents professional activity produce customer relations & Interventi base 24/7 self- interactions messages video & manage network & & media editions relation solutions management service interactions projects relations FONDAZIONE 01 Enasarco Magazine Affrontare il cambiamento: la nuova sfida per il presente Agente: un lavoro che dà valore all’azienda Speciale convenzioni Soggiorni termali e climatici 2010 Touchpoints enasarco.it Portale inEnasarco Blog Newsletter Youtube Twitter Facebook LinkedIN Press & Media Magazine Contact Cent. Sedi LINE OF USER INTERACTION Fruire di servizi core Inviare feedback Discutere/condividere Chiedere aiuto/info Fare network Scoprire novità Approfondire Ideale Adatto ma non ideale InadattoFondazione Enasarco, Touchpoints management
    • A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #plonedaycope systemcreate once publish everywhere
    • A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday SITO
    • A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday SITO
    • CONTENTKaren Mc Grane, Adapting Ourselves to Adaptive Content
    • WEBSITE CONTENTKaren Mc Grane, Adapting Ourselves to Adaptive Content
    • WEBSITE SOCIAL MEDIA CONTENTKaren Mc Grane, Adapting Ourselves to Adaptive Content
    • WEBSITE SOCIAL MEDIA CONTENT MICROSITESKaren Mc Grane, Adapting Ourselves to Adaptive Content
    • WEBSITE SOCIAL MEDIA CONTENT MICROSITES BLOGSKaren Mc Grane, Adapting Ourselves to Adaptive Content
    • WEBSITE SOCIAL MEDIA CONTENT MICROSITES BLOGS INTRANETKaren Mc Grane, Adapting Ourselves to Adaptive Content
    • WEBSITE SOCIAL MEDIA CONTENT MICROSITES BLOGS EMAIL INTRANETKaren Mc Grane, Adapting Ourselves to Adaptive Content
    • WEBSITE SOCIAL MEDIA CONTENT MICROSITES PRINT BLOGS EMAIL INTRANETKaren Mc Grane, Adapting Ourselves to Adaptive Content
    • WEBSITE SOCIAL TABLET MEDIA APPS CONTENT MICROSITES PRINT BLOGS EMAIL INTRANETKaren Mc Grane, Adapting Ourselves to Adaptive Content
    • WEBSITE MOBILE APPS SOCIAL TABLET MEDIA APPS CONTENT MICROSITES PRINT BLOGS EMAIL INTRANETKaren Mc Grane, Adapting Ourselves to Adaptive Content
    • MOBILE WEB WEBSITE MOBILE APPS SOCIAL TABLET MEDIA APPS CONTENT MICROSITES PRINT BLOGS EMAIL INTRANETKaren Mc Grane, Adapting Ourselves to Adaptive Content
    • MOBILE WEB WEBSITE MOBILE APPS SOCIAL TABLET MEDIA APPS PRINT MICROSITES PRINT BLOGS EMAIL INTRANETKaren Mc Grane, Adapting Ourselves to Adaptive Content
    • MOBILE WEB WEBSITE MOBILE APPS SOCIAL TABLET MEDIA APPS WEB MICROSITES PRINT BLOGS EMAIL INTRANETKaren Mc Grane, Adapting Ourselves to Adaptive Content
    • MOBILE WEB WEBSITE MOBILE APPS SOCIAL TABLET MEDIA APPS MOBILE MICROSITES PRINT BLOGS EMAIL INTRANETKaren Mc Grane, Adapting Ourselves to Adaptive Content
    • A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #plonedayso what?che mi porto a casa?
    • A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday#1multiple sizecontent chunk writing
    • A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday“ Fragmenting our content across different “device-optimized” experiences is a losing proposition, or at least an ” unsustainable one. Ethan Marcotte
    • A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday#2metadata firsttaxonomy
    • A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday“Metadata is the new art direction. ” Ethan Resnick, @studip101
    • A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday#3plan reusestructure content once, use anywhere
    • A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday Nome Codice Modello Marca Descrizione
    • A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday Nome Codice Modello Marca Descrizione Lunghezza focale Apertura massima Apertura minima Schema ottico Angolo di campo Distanza minima per la messa a fuoco Rapporto di riproduzione massimo Lamelle del diaframma Messa a fuoco Modi di messa a fuoco Dimensione attacco filtro Diametro x lunghezza Peso
    • A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday“ Instead of crafting a website, you have to put more effort into crafting the description of the different bits of an asset, so they can be reused more effectively, ” so they can deliver more value. Nic Newman, BBC
    • A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #plonedayresponsive designvsadaptive layoutIl layout è solo una delle componenti del design
    • Grazie!Raffaele Boiano @rainwiz rainwiz@rainwiz.comThanks to:Karen Mc GraneKristina Halvorson