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Ethnotelling - euroia [eng]

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  • 1. Ethnotelling for user generated eXperiences rainwiz a.k.a. Raffaele Boiano VII Europe’s Information Architecture Summit Prague, 23-24 September 2011sabato 1 ottobre 2011
  • 2. June 5th, 2006 The science of desire VII European Summit of Information Architecture - Praha, 22-25 September 2011sabato 1 ottobre 2011
  • 3. anthropology ethnography applied anthropology commercial ethnography business anthropology cyberanthropology digital ethnography nethnography VII European Summit of Information Architecture - Praha, 22-25 September 2011sabato 1 ottobre 2011
  • 4. sabato 1 ottobre 2011
  • 5. Discipline concept of culture Comparative method Process concept of field Fieldwork Product textual strategies Put cultures in words VII European Summit of Information Architecture - Praha, 22-25 September 2011sabato 1 ottobre 2011
  • 6. concept of culture concept of field textual srategies VII European Summit of Information Architecture - Praha, 22-25 September 2011sabato 1 ottobre 2011
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  • 12. ANTHROPOLOGY Fatal Exception Error: your achademic discipline has passed on. This science is no more. It has ceased to be. It has committed it’s own role. It has expired and gone on holiday. Every ethnography is now history. It is over. You may do any of the following: o Reinstall “concept of culture” module. o Install a new, fresh, lovely chaos theory and repeatedly lie. o Sit back, relax and enjoy the beautiful fictional stories that ethnography brought to you in 100 years of activity. If the problem persists, contact AAA tech support line.sabato 1 ottobre 2011
  • 13. participant observation VII European Summit of Information Architecture - Praha, 22-25 September 2011sabato 1 ottobre 2011
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  • 20. Ethnography is not a tool but a toolbox Reactive observation – observe people when you’re consciously operating a influence (spur) over them. Non reactive observation – observe people when you’re not operating any influence (verbal, behavioural etc) over them. Immersion – be in context, daily, and interact with people inside their own environment. Interview – hermeneutic, narrative, in depth, looking for the other’s point of view towards the world. Artifact analysis - collect products (text and other stuff) made by people you’re interested in. Performance - using theathre, performance, profound gaming to create the context of a relation. Auto-documentation – people have tools to create their own self representation. Diary, documentary, fiction etc. Storytelling – let’s see what it means. VII European Summit of Information Architecture - Praha, 22-25 September 2011sabato 1 ottobre 2011
  • 21. sabato 1 ottobre 2011
  • 22. Stories as a shared space Julian Orr VII European Summit of Information Architecture - Praha, 22-25 September 2011sabato 1 ottobre 2011
  • 23. Stories as field data Jan Chipchase VII European Summit of Information Architecture - Praha, 22-25 September 2011sabato 1 ottobre 2011
  • 24. Stories as a tool Alberto Marradi VII European Summit of Information Architecture - Praha, 22-25 September 2011sabato 1 ottobre 2011
  • 25. Stories as a product Dan Bar-On Sami Adwan VII European Summit of Information Architecture - Praha, 22-25 September 2011sabato 1 ottobre 2011
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  • 28. rainwiz rainwiz@rainwiz.com Testo, testo, testo argomento Credits argomento 02 - Businessweek (logo & 05/06/2006 cover) argomento 07 - Back to the Future © 09 - Eric Lafforgue © 11 - AntikMilano © 12 - A Serious Man - © Focus Features 13 - “Argonauts...” - © Routhledge & Keagan 14 - M.C. Escher © 17 - Ascanio Celestini - © Pressagency.it 18 - Talking About Machines - © Cornell Univ. 19 - Jan Chipchase 20 - Raccontar Storie - © Carocci 21 - LEOHN © 23 - Darwin Bell 27 - Suttonhoo VII European Summit of Information Architecture - Praha, 22-25 September 2011sabato 1 ottobre 2011