SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
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SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth

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SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth Presentation Transcript

  • SuperEco: Our Concept Designfor Reducing Food Mileage toHelp the EarthUser Experience DesignerDarcy WuangRita Chou
  • Design BackgroundProposed Design - SuperEcoSummary
  • What is Food -miles?
  • Food -miles is a term which refers to the distancefood is transported from the time of its productionuntil it reaches the consumer. - Wikipedia
  • Distance:12,055 kmCO2 emission:45,510 gram
  • Food-miles = CO2 emission = Global warming
  • Food-miles = CO2 emission = Global warming
  • Our Service Design To buy and eat more local food
  • The Career Woman
  • Interview Field study
  • Career woman’s problems1. Busy with working and caring family.2. Occasional preference for exotic food with high food-mile ingredients.3. Lack of immediate benefits due to their low food mile choice.Supermarket’s problem1. Lack of food mile data in supermarkets.
  • Proposed Design - SuperEco
  • @#&%* Food miles Easy Preparing
  • Physical entity Virtual service
  • Physical entity SuperEcoSupermarket
  • Special Shopping bag with embedded chip
  • 30% 25% 20% 10% 15%5% More Food-Miles you reduced, more discounts you can received
  • Shopping history in the chips Hang up Shopping bagSpecial Shopping carts
  • The guide of the low Food-Miles ingredients shopping
  • Virtual devicetouch screen device at home kitchen
  • Summary
  • SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth1. Low food-miles2. Convenient way for career woman3. Real and tastable experience4. Plentiful recipes5. Social feature
  • Thanks for your attention!