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SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
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SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth

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Transcript

  • 1. SuperEco: Our Concept Designfor Reducing Food Mileage toHelp the EarthUser Experience DesignerDarcy WuangRita Chou
  • 2. Design BackgroundProposed Design - SuperEcoSummary
  • 3. What is Food -miles?
  • 4. Food -miles is a term which refers to the distancefood is transported from the time of its productionuntil it reaches the consumer. - Wikipedia
  • 5. Distance:12,055 kmCO2 emission:45,510 gram
  • 6. Food-miles = CO2 emission = Global warming
  • 7. Food-miles = CO2 emission = Global warming
  • 8. Our Service Design To buy and eat more local food
  • 9. The Career Woman
  • 10. Interview Field study
  • 11. Career woman’s problems1. Busy with working and caring family.2. Occasional preference for exotic food with high food-mile ingredients.3. Lack of immediate benefits due to their low food mile choice.Supermarket’s problem1. Lack of food mile data in supermarkets.
  • 12. Proposed Design - SuperEco
  • 13. @#&%* Food miles Easy Preparing
  • 14. Physical entity Virtual service
  • 15. Physical entity SuperEcoSupermarket
  • 16. Special Shopping bag with embedded chip
  • 17. 30% 25% 20% 10% 15%5% More Food-Miles you reduced, more discounts you can received
  • 18. Shopping history in the chips Hang up Shopping bagSpecial Shopping carts
  • 19. The guide of the low Food-Miles ingredients shopping
  • 20. Virtual devicetouch screen device at home kitchen
  • 21. Summary
  • 22. SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth1. Low food-miles2. Convenient way for career woman3. Real and tastable experience4. Plentiful recipes5. Social feature
  • 23. Thanks for your attention!

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