Integrated eBusiness Solutions that Get Results
WHO WE ARE Pipeline Interactive is more than just an interactive web developer. Creative Development Hosting PIPELINE INTE...
Pipeline Interactive is…YOUR EBUSINESS PARTNER. PIPELINE INTERACTIVE eBusiness Strategy Information Architecture Creative ...
<ul><li>Pipeline Interactive is…   </li></ul><ul><li>a full-service, interactive agency that combines strategic thinking, ...
We have a dedicated, full-time staff of experienced ebusiness professionals, including: <ul><ul><li>account managers </li>...
The Web is an essential part of your business success, NOT just another  item in the  marcom toolbox. Distribution Marketi...
<ul><li>It’s important to understand the Bigger Picture. </li></ul><ul><ul><li>the industry </li></ul></ul><ul><ul><li>the...
Integration is the key to success! print/broadcast advertising  direct response marketing  media relations  print communic...
Work as a team.  Think like a user.  Plan for the future. Begin with a blueprint. OUR THINKING
Understand the client’s business & marketing strategy. Develop project scope with client. Research competitors. Understand...
Choose Pipeline Interactive as your Single Source, eBusiness Partner… WHY? THE SOLUTION
A PROVEN SOLUTION Single developer with integrated content management system Hosting www.gshock.com  pathfinder.casio.com ...
PROVEN EBUSINESS METHODOLOGY
The Beginning …………..
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Pipeline Overview (3)

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Pipeline Overview (3)

  1. 1. Integrated eBusiness Solutions that Get Results
  2. 2. WHO WE ARE Pipeline Interactive is more than just an interactive web developer. Creative Development Hosting PIPELINE INTERACTIVE
  3. 3. Pipeline Interactive is…YOUR EBUSINESS PARTNER. PIPELINE INTERACTIVE eBusiness Strategy Information Architecture Creative Development eMarketing Metrics Hosting WHO WE ARE
  4. 4. <ul><li>Pipeline Interactive is… </li></ul><ul><li>a full-service, interactive agency that combines strategic thinking, innovative design and leading technologies to deliver a comprehensive array of integrated online and offline solutions that are specifically designed to </li></ul><ul><ul><li>support your business strategy </li></ul></ul><ul><ul><li>achieve your ebusiness objectives </li></ul></ul><ul><ul><li>attain measurable results </li></ul></ul>WHO WE ARE
  5. 5. We have a dedicated, full-time staff of experienced ebusiness professionals, including: <ul><ul><li>account managers </li></ul></ul><ul><ul><li>project managers </li></ul></ul><ul><ul><li>designers (information, web, print) </li></ul></ul><ul><ul><li>developers & technology experts </li></ul></ul><ul><ul><li>emarketing specialists </li></ul></ul><ul><ul><li>quality assurance team </li></ul></ul>WHO WE ARE
  6. 6. The Web is an essential part of your business success, NOT just another item in the marcom toolbox. Distribution Marketing Product Sales Fulfillment R&D Corporate OUR THINKING WEB
  7. 7. <ul><li>It’s important to understand the Bigger Picture. </li></ul><ul><ul><li>the industry </li></ul></ul><ul><ul><li>the competitive arena </li></ul></ul><ul><ul><li>position in the marketplace </li></ul></ul><ul><ul><li>target audience segments </li></ul></ul><ul><ul><li>business goals/objectives </li></ul></ul><ul><ul><li>product/service features/benefits </li></ul></ul><ul><ul><li>marketing strategy </li></ul></ul>OUR THINKING
  8. 8. Integration is the key to success! print/broadcast advertising direct response marketing media relations print communications brand messaging promotions SEO SEM banner advertising email marketing viral marketing online promotions surveys build awareness generate action improve efficiency optimize productivity support channel integration drive sales reduce costs increase profits OUR THINKING WEB Online Drivers Online Drivers Key Objectives
  9. 9. Work as a team. Think like a user. Plan for the future. Begin with a blueprint. OUR THINKING
  10. 10. Understand the client’s business & marketing strategy. Develop project scope with client. Research competitors. Understand target audience profiles. Ask lots of questions! Create branching tree. Determine top level functionality, navigation & brand messaging. Brainstorm and collaborate on design concepts. Establish section goals and business rules. Storyboard functionality for maximum usability. Review with development team. Finalize site blueprint. Establish optimal implementation path for project software cycle. Apply industry best use practices. Create information store to fulfill business logic needs and provide metrics. Quality checkpoints throughout the process. Plan and implement full testing plan. Client beta review. Post-launch monitoring. 100% network reliability. Optimize security. THE PROCESS Discovery Core Structure & Design Information Architecture Development Quality Assurance Hosting
  11. 11. Choose Pipeline Interactive as your Single Source, eBusiness Partner… WHY? THE SOLUTION
  12. 12. A PROVEN SOLUTION Single developer with integrated content management system Hosting www.gshock.com pathfinder.casio.com www.priviapiano.com www.oceanus-us.com www.superslimprojector.com www.casioeducation.com www.waveceptor.casio.com www.exilim.casio.com
  13. 13. PROVEN EBUSINESS METHODOLOGY
  14. 14. The Beginning …………..

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