Classification of Ads or Types of ADs

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Classification of Ads or Types of ADs

  1. 1. Types of Advertisements
  2. 2. Advertising – Classifications 1 <ul><li>Product Advertising </li></ul><ul><li>Service </li></ul><ul><li>Corporate </li></ul><ul><li>Retail </li></ul><ul><li>Business-to-business </li></ul><ul><li>Recruitment </li></ul><ul><li>Direct Response </li></ul><ul><li>Directory advertising </li></ul><ul><li>Political advertising </li></ul><ul><li>Public Service </li></ul><ul><li>Advocacy </li></ul>
  3. 3. Advertising – Classifications 2 <ul><li>Recruitment </li></ul><ul><li>Direct Response </li></ul><ul><li>Directory advertising </li></ul><ul><li>Political advertising </li></ul><ul><li>Public Service </li></ul><ul><li>Advocacy </li></ul>
  4. 4. Advertising - Classifications <ul><li>Product Advertising </li></ul><ul><li>Service </li></ul><ul><li>Corporate </li></ul><ul><li>Retail </li></ul><ul><li>Recruitment </li></ul>eg. Brawny paper towels eg. In tercity rail eg. Sail eg. Big Bazar eg. IBM
  5. 5. Service Ad
  6. 6. BRAND/ CORPORATE AD
  7. 7. Government ad
  8. 8. Government ad
  9. 9. Recruitment ad
  10. 10. <ul><li>Business-to-business </li></ul><ul><li>Direct Response </li></ul><ul><li>Directory advertising </li></ul><ul><li>Political advertising </li></ul><ul><li>Public Service </li></ul><ul><li>Advocacy </li></ul>Advertising - Classifications
  11. 11. B2B
  12. 12. Public Service ads
  13. 13. Cocaine girl The Teen Anti-Drug Campaign (1993 EFFIE) Illegal drugs were being used by adolescents at extraordinarily high levels. In 1981, two-thirds of American teenagers had used an illegal drug by the time they left high school
  14. 15. Advocacy ads
  15. 16. Thank you

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