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Location based social media

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Transcript

  • 1. October 2011 Heather Newton
  • 2.
    • The basics
      • A GPS enabled device such a Smartphone or tablet (eg. iPad)
      • Can post simply a location or add comments and pictures.
      • Location options has been added to existing social media but specific location based networks have also been created.
  • 3.
    • Social media users have posted locations in the past but now GPS can help to do this for you.
    • Connection
      • Sharing experience
      • Meeting up
      • Leaving advice/feedback
    • Competition
      • Points or titles
    • Gain
      • Discounts or free stuff
  • 4.
    • Another way to attract business
    • Increase sales
      • Get people through the doors
      • Repeat custom
      • WOM
    • Knowledge about their customers
      • Feedback with positive and negative comments
      • Customers routines and interests
  • 5.
    • Launched in 2009
    • 10 million users worldwide
    • Billion check ins
    • 500,000 business using it
    • 85 employees
    • Game Interface
    • Collect points, badges, Mayor-ships
    • Competing with friends but also those other checking in at the same places
    • Leave tips and photos
  • 6.
    • Brand Awareness
    • Business such as Pepsi, Zagat, Bravo TV channel without necessarily having physical presence
    Foursquare promotes bricks and mortar business
  • 7. Came out after foursquare Originally based on geocaching – Users could pick up and drop off items at checked in location Gives ‘trips’ suggestions Harder to cheat then foursquare
  • 8.
    • Facebook check in
      • Added to existing social network
    • Facebook deals
      • Choice of deals
      • More control over deals
        • Charitable deals
    http://www.facebook.com/video/video.php?v=10150318377910484
  • 9.
    • Check-in sites: Foursquare, Gowalla, Blockchalk, BrightKite, Whrrl, MyTown
    • Review sites: Yelp, WHERE, Geodelic, Tellmewhere
    • Scheduling Sites: Loopt, Plancast
  • 10.
    • Will the increase in known brand use and incentives encourage you to use location based social media (more)?
    • Do you think the incentives given, such as discounts in store, are fair?
    • It’s been referred to as ‘creepy’ social media, do you agree? Or do you think that it could be used in a less ‘creepy’ way?
  • 11.