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Location based social media
 

Location based social media

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  • Thank you, Heather for this presentation. The questions and results provided were highly interesting. Best, Marko
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    Location based social media Location based social media Presentation Transcript

    • October 2011 Heather Newton
      • The basics
        • A GPS enabled device such a Smartphone or tablet (eg. iPad)
        • Can post simply a location or add comments and pictures.
        • Location options has been added to existing social media but specific location based networks have also been created.
      • Social media users have posted locations in the past but now GPS can help to do this for you.
      • Connection
        • Sharing experience
        • Meeting up
        • Leaving advice/feedback
      • Competition
        • Points or titles
      • Gain
        • Discounts or free stuff
      • Another way to attract business
      • Increase sales
        • Get people through the doors
        • Repeat custom
        • WOM
      • Knowledge about their customers
        • Feedback with positive and negative comments
        • Customers routines and interests
      • Launched in 2009
      • 10 million users worldwide
      • Billion check ins
      • 500,000 business using it
      • 85 employees
      • Game Interface
      • Collect points, badges, Mayor-ships
      • Competing with friends but also those other checking in at the same places
      • Leave tips and photos
      • Brand Awareness
      • Business such as Pepsi, Zagat, Bravo TV channel without necessarily having physical presence
      Foursquare promotes bricks and mortar business
    • Came out after foursquare Originally based on geocaching – Users could pick up and drop off items at checked in location Gives ‘trips’ suggestions Harder to cheat then foursquare
      • Facebook check in
        • Added to existing social network
      • Facebook deals
        • Choice of deals
        • More control over deals
          • Charitable deals
      http://www.facebook.com/video/video.php?v=10150318377910484
      • Check-in sites: Foursquare, Gowalla, Blockchalk, BrightKite, Whrrl, MyTown
      • Review sites: Yelp, WHERE, Geodelic, Tellmewhere
      • Scheduling Sites: Loopt, Plancast
      • Will the increase in known brand use and incentives encourage you to use location based social media (more)?
      • Do you think the incentives given, such as discounts in store, are fair?
      • It’s been referred to as ‘creepy’ social media, do you agree? Or do you think that it could be used in a less ‘creepy’ way?
    •