Location based social media

  • 347 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Thank you, Heather for this presentation. The questions and results provided were highly interesting. Best, Marko
    Are you sure you want to
    Your message goes here
    Be the first to like this
No Downloads

Views

Total Views
347
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
10
Comments
1
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. October 2011 Heather Newton
  • 2.
    • The basics
      • A GPS enabled device such a Smartphone or tablet (eg. iPad)
      • Can post simply a location or add comments and pictures.
      • Location options has been added to existing social media but specific location based networks have also been created.
  • 3.
    • Social media users have posted locations in the past but now GPS can help to do this for you.
    • Connection
      • Sharing experience
      • Meeting up
      • Leaving advice/feedback
    • Competition
      • Points or titles
    • Gain
      • Discounts or free stuff
  • 4.
    • Another way to attract business
    • Increase sales
      • Get people through the doors
      • Repeat custom
      • WOM
    • Knowledge about their customers
      • Feedback with positive and negative comments
      • Customers routines and interests
  • 5.
    • Launched in 2009
    • 10 million users worldwide
    • Billion check ins
    • 500,000 business using it
    • 85 employees
    • Game Interface
    • Collect points, badges, Mayor-ships
    • Competing with friends but also those other checking in at the same places
    • Leave tips and photos
  • 6.
    • Brand Awareness
    • Business such as Pepsi, Zagat, Bravo TV channel without necessarily having physical presence
    Foursquare promotes bricks and mortar business
  • 7. Came out after foursquare Originally based on geocaching – Users could pick up and drop off items at checked in location Gives ‘trips’ suggestions Harder to cheat then foursquare
  • 8.
    • Facebook check in
      • Added to existing social network
    • Facebook deals
      • Choice of deals
      • More control over deals
        • Charitable deals
    http://www.facebook.com/video/video.php?v=10150318377910484
  • 9.
    • Check-in sites: Foursquare, Gowalla, Blockchalk, BrightKite, Whrrl, MyTown
    • Review sites: Yelp, WHERE, Geodelic, Tellmewhere
    • Scheduling Sites: Loopt, Plancast
  • 10.
    • Will the increase in known brand use and incentives encourage you to use location based social media (more)?
    • Do you think the incentives given, such as discounts in store, are fair?
    • It’s been referred to as ‘creepy’ social media, do you agree? Or do you think that it could be used in a less ‘creepy’ way?
  • 11.