October 2011 Heather Newton
<ul><li>The basics </li></ul><ul><ul><li>A GPS enabled device such a Smartphone or tablet (eg. iPad)  </li></ul></ul><ul><...
<ul><li>Social media users have posted locations in the past but now GPS can help to do this for you.  </li></ul><ul><li>C...
<ul><li>Another way to attract business </li></ul><ul><li>Increase sales </li></ul><ul><ul><li>Get people through the door...
<ul><li>Launched in 2009 </li></ul><ul><li>10 million users worldwide </li></ul><ul><li>Billion check ins </li></ul><ul><l...
<ul><li>Brand Awareness </li></ul><ul><li>Business such as Pepsi, Zagat, Bravo TV channel without necessarily having physi...
Came out after foursquare Originally based on geocaching – Users could pick up and drop off items at checked in location G...
<ul><li>Facebook check in </li></ul><ul><ul><li>Added to existing social network </li></ul></ul><ul><li>Facebook deals </l...
<ul><li>Check-in sites: Foursquare, Gowalla, Blockchalk, BrightKite, Whrrl, MyTown  </li></ul><ul><li>Review sites: Yelp, ...
<ul><li>Will the increase in known brand use and incentives encourage you to use location based social media (more)? </li>...
 
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Location based social media

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Location based social media

  1. 1. October 2011 Heather Newton
  2. 2. <ul><li>The basics </li></ul><ul><ul><li>A GPS enabled device such a Smartphone or tablet (eg. iPad) </li></ul></ul><ul><ul><li>Can post simply a location or add comments and pictures. </li></ul></ul><ul><ul><li>Location options has been added to existing social media but specific location based networks have also been created. </li></ul></ul>
  3. 3. <ul><li>Social media users have posted locations in the past but now GPS can help to do this for you. </li></ul><ul><li>Connection </li></ul><ul><ul><li>Sharing experience </li></ul></ul><ul><ul><li>Meeting up </li></ul></ul><ul><ul><li>Leaving advice/feedback </li></ul></ul><ul><li>Competition </li></ul><ul><ul><li>Points or titles </li></ul></ul><ul><li>Gain </li></ul><ul><ul><li>Discounts or free stuff </li></ul></ul>
  4. 4. <ul><li>Another way to attract business </li></ul><ul><li>Increase sales </li></ul><ul><ul><li>Get people through the doors </li></ul></ul><ul><ul><li>Repeat custom </li></ul></ul><ul><ul><li>WOM </li></ul></ul><ul><li>Knowledge about their customers </li></ul><ul><ul><li>Feedback with positive and negative comments </li></ul></ul><ul><ul><li>Customers routines and interests </li></ul></ul>
  5. 5. <ul><li>Launched in 2009 </li></ul><ul><li>10 million users worldwide </li></ul><ul><li>Billion check ins </li></ul><ul><li>500,000 business using it </li></ul><ul><li>85 employees </li></ul><ul><li>Game Interface </li></ul><ul><li>Collect points, badges, Mayor-ships </li></ul><ul><li>Competing with friends but also those other checking in at the same places </li></ul><ul><li>Leave tips and photos </li></ul>
  6. 6. <ul><li>Brand Awareness </li></ul><ul><li>Business such as Pepsi, Zagat, Bravo TV channel without necessarily having physical presence </li></ul>Foursquare promotes bricks and mortar business
  7. 7. Came out after foursquare Originally based on geocaching – Users could pick up and drop off items at checked in location Gives ‘trips’ suggestions Harder to cheat then foursquare
  8. 8. <ul><li>Facebook check in </li></ul><ul><ul><li>Added to existing social network </li></ul></ul><ul><li>Facebook deals </li></ul><ul><ul><li>Choice of deals </li></ul></ul><ul><ul><li>More control over deals </li></ul></ul><ul><ul><ul><li>Charitable deals </li></ul></ul></ul>http://www.facebook.com/video/video.php?v=10150318377910484
  9. 9. <ul><li>Check-in sites: Foursquare, Gowalla, Blockchalk, BrightKite, Whrrl, MyTown </li></ul><ul><li>Review sites: Yelp, WHERE, Geodelic, Tellmewhere </li></ul><ul><li>Scheduling Sites: Loopt, Plancast </li></ul>
  10. 10. <ul><li>Will the increase in known brand use and incentives encourage you to use location based social media (more)? </li></ul><ul><li>Do you think the incentives given, such as discounts in store, are fair? </li></ul><ul><li>It’s been referred to as ‘creepy’ social media, do you agree? Or do you think that it could be used in a less ‘creepy’ way? </li></ul>
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