Copenhagen presentation

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Copenhagen presentation

  1. 1. Carlsberg’s Copenhagen Beer in North America
  2. 2. Research Overview • Carlsberg • Copenhagen • General environment of the beer industry • Past and current beers targeted at females • Literature review on marketing to women
  3. 3. Carlsberg
  4. 4. Carlsberg’s Brand Portfolio - International
  5. 5. Small player in the Beer Industry
  6. 6. Never focused on women
  7. 7. Strong Financial Position $
  8. 8. Copenhagen Beer
  9. 9. The Beer Industry GENERAL ENVIRONMENT OVERVIEW
  10. 10. Carlsberg’s Previous Attempt with the Eve brand
  11. 11. Past & Current Beers MARKETING CAMPAIGNS TARGETED AT WOMEN
  12. 12. Literature Review ON TARGETING TO WOMEN
  13. 13. Targeting Women • Effective Marketing Styles • Mindsets • Shopping Styles • Online Presence • Brand Loyalty • E-Commerce
  14. 14. Digital Marketing Strategy HOW TO PROMOTE COPENHAGEN IN NORTH AMERICA?
  15. 15. Looking at SuccessfulCampaigns
  16. 16. Our Promoting Initiatives
  17. 17. Engaging Women
  18. 18. Appealing to Women
  19. 19. Q&A

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