O2 o platform to sell automotive accessories

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This article explains why car manufacturers apply O2O platform to sell automative accessories [ http://www.hootoo.com/car-accessories-c-382.html ].

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O2 o platform to sell automotive accessories

  1. 1. O2O Platform to Sell Automotive Accessories<br />In an effort to thrive business in the market environment of combining network into traditional face to face selling, famous auto manufacturers like Delphi, Mahler and Golden Unicorn have already used online direct marketing platforms with payment company China Union Pay and logistic company. This act leads to hot discussion of B2C [Business-to-Customers] and O2O [Online-to-Offline] business mode for auto accessories [ http://www.hootoo.com/car-accessories-c-382.html] selling.<br />In recent years, as network environments have grown increasingly diverse and smart devices have become ever more widespread, information posted on the Internet has come to exert a growing influence on purchasing activity at brick-and-mortar stores, prompting consumers to adopt new shopping behaviors, such as the tendency to seek opinions and reviews online and in social media before making purchases.<br />According to statistic, in America, online consumption only takes 8%, while offline consumption takes up to 92%; in China, only 3% for online consumption, 97% for offline consumption. O2O Platform is to persuade people to spend more money online, to connect online and offline purchasing activity, to bridge the gap between online and offline service. It is to provide services that help retailers increase sales. <br />“Before purchasing a car, buyers have averagely spent 18 to 19 hours searching information online which takes up to 60% of the total time spending on buying a car. Most buyers want some more value added services. However, they have no idea where to get the cheapest car beauty service, where the nearest place to get car accessories is, where to get the best interior decoration for the car. The internet tells them all.” That is why Alibaba.com tries to use O2O platform to sale car products. It is hope that the online service can help expend offline service in multiple areas. This is also why O2O is hot among car manufacturers. “KDDI and Retailigence will continue to work together to explore the commercial potential of the O2O Platform as a tool that enables customers to use smartphones to enjoy shopping at brick-and-mortar stores.” <br />Apart from car products, industries like Online selling tickets, Online tour destination guide and even Online real estate as well as some Electronics and Gadgets are applying O2O selling platform. <br />

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