SlideShare a Scribd company logo
1 of 7
How to Do Competitor Analysis in SEO
CRB Tech reviews emphasizes on the benefits of a competitive
analysis workflow in SEO.
Whenever you consider the SEO process, one of the important
activities of the initial phase is carrying out competitive analysis. By
doing this, one should be able to identify the SEO related targets,
and get inputs to plan the strategy ahead.
See More: Top 5 Digital Marketing Training Institutes in Pune &
Their Reviews.
The analysis would differ based on the type of the industry or the
domain and the scope of the entire SEO process. This isn’t a simple
process at all, and many things are needed to be taken into
consideration.
Why Chalk Out A Workflow Plan?
In order to simplify this competitive analysis process, one can
take the help of a work-flow plan.
When such a workflow is present before you, it becomes easier
to replicate, document and control the flow. In simple terms, it is
just like a flowchart. Various activities like filtering out the SEO
competitors, identifying the keywords to target, their difficulty
level and so on, can be highlighted in the workflow. This would
give you a clear picture in order to plan a strategy that is
effective.
See More: 7 Best Content Marketing Techniques works in 2016
This can be considered to be one of the vital primary phases in
the SEO process. You can get samples of workflow on the
Internet.
Getting to know the four distinct analysis phases of SEO
workflow:
1. Identify and extract the potential competitors from SEO perspective:
This first stage is particularly useful in case you’re beginning with the SEO
procedure for a new customer/client or industry which you are not at all
aware about, and you have to begin sans zero to distinguish the majority of
the possibly important competitors. As it is said, you may or may not know
your friends. But you need to know about your enemy!
See More: Heading Tags SEO :Tips of How To Optimize H1 to H6 Tags
It’s essential to note that these are not as a matter of course constrained to
organizations or sites that offer the same kind of content, products, services
etc., that you do, yet can be any site that contends with you in the search
results for your objective keywords.
2. Validate the identified SEO competitors:
When you have the list of potential competitors that you have accumulated
from various applicable sources, it’s an ideal opportunity to validate them,
by breaking down and sifting those which are truly effectively ranking, and
to which degree, for the same keywords that you’re focusing on.
Furthermore, at this stage you’ll additionally increase your rundown of
potential target keywords by performing keyword research. This ought to
utilize sources past the ones that you had effectively distinguished coming
from your rivals and your current organic search data resources for which
your rivals or yourself are still not ranking, that may provide you with new
open doors.
3. Do a comparison with your SEO competitors:
Since you have your SEO competitors and potential target keywords, you
can collect, enlist and compare your site with your rivals, utilizing the
majority of the available information to choose and organize those
keywords. This will probably incorporate keyword relevance, current
rankings, search volume, ranked pages, and domains, content optimization,
link popularity and page results qualities, among others.
4. Choose the target keywords:
This is the last phase in the workflow. It’s at last, time to dissect the
already accumulated data for your own particular site and your rivals,
utilizing the predetermined criteria to choose the best keyword to
focus for your own particular circumstance in the short-, mid-, and
long term amid your SEO process: Those with the most astounding
relevance, search volume, and profitability. The best beginning stage
is in rankings where you are competitive from a popularity and
content perspective.S
See More: Top Image Optimization Techniques for SEO
There are many data sources and tools available which can assist
you in the implementation of the process.
4. Choose the target keywords:
This is the last phase in the workflow. It’s at last, time to dissect the
already accumulated data for your own particular site and your rivals,
utilizing the predetermined criteria to choose the best keyword to
focus for your own particular circumstance in the short-, mid-, and
long term amid your SEO process: Those with the most astounding
relevance, search volume, and profitability. The best beginning stage
is in rankings where you are competitive from a popularity and
content perspective.S
See More: Top Image Optimization Techniques for SEO
There are many data sources and tools available which can assist
you in the implementation of the process.

More Related Content

Viewers also liked

competitive bench marking of the major property sites
competitive bench marking of the major property sitescompetitive bench marking of the major property sites
competitive bench marking of the major property sitesArkadip Gupta
 
Advanced Link Building Strategies for Affiliate Sites - Patrick Atloft
Advanced Link Building Strategies for Affiliate Sites - Patrick AtloftAdvanced Link Building Strategies for Affiliate Sites - Patrick Atloft
Advanced Link Building Strategies for Affiliate Sites - Patrick Atloftauexpo Conference
 
Internship Project for Automobile sector
Internship Project for Automobile sector Internship Project for Automobile sector
Internship Project for Automobile sector Kirtan Pandya
 
Competitor analysis
Competitor analysisCompetitor analysis
Competitor analysisredisik
 
Competitor Analysis
Competitor AnalysisCompetitor Analysis
Competitor AnalysisEyya Ahmed
 
SEO Competitive Analysis - Rob Garner - iCrossing
SEO Competitive Analysis - Rob Garner - iCrossingSEO Competitive Analysis - Rob Garner - iCrossing
SEO Competitive Analysis - Rob Garner - iCrossingiCrossing
 
Chapter-5 Industry and competitor analysis
Chapter-5 Industry and competitor analysisChapter-5 Industry and competitor analysis
Chapter-5 Industry and competitor analysisAfzaal Ali
 
Market & competitor analysis template in PPT
Market & competitor analysis template in PPTMarket & competitor analysis template in PPT
Market & competitor analysis template in PPTAurelien Domont, MBA
 

Viewers also liked (10)

competitive bench marking of the major property sites
competitive bench marking of the major property sitescompetitive bench marking of the major property sites
competitive bench marking of the major property sites
 
Advanced Link Building Strategies for Affiliate Sites - Patrick Atloft
Advanced Link Building Strategies for Affiliate Sites - Patrick AtloftAdvanced Link Building Strategies for Affiliate Sites - Patrick Atloft
Advanced Link Building Strategies for Affiliate Sites - Patrick Atloft
 
Internship Project for Automobile sector
Internship Project for Automobile sector Internship Project for Automobile sector
Internship Project for Automobile sector
 
Competitor analysis
Competitor analysisCompetitor analysis
Competitor analysis
 
Competitor Analysis
Competitor AnalysisCompetitor Analysis
Competitor Analysis
 
Competitor Analysis
Competitor AnalysisCompetitor Analysis
Competitor Analysis
 
SEO Competitive Analysis - Rob Garner - iCrossing
SEO Competitive Analysis - Rob Garner - iCrossingSEO Competitive Analysis - Rob Garner - iCrossing
SEO Competitive Analysis - Rob Garner - iCrossing
 
Chapter-5 Industry and competitor analysis
Chapter-5 Industry and competitor analysisChapter-5 Industry and competitor analysis
Chapter-5 Industry and competitor analysis
 
Lesson 18: Competitive Analysis
Lesson 18: Competitive AnalysisLesson 18: Competitive Analysis
Lesson 18: Competitive Analysis
 
Market & competitor analysis template in PPT
Market & competitor analysis template in PPTMarket & competitor analysis template in PPT
Market & competitor analysis template in PPT
 

More from raima sen

Dbms architecture
Dbms architectureDbms architecture
Dbms architectureraima sen
 
You will get DBA Jobs If You Learn What is Storage System, Hurry Up!
You will get DBA Jobs If You Learn What is Storage System, Hurry Up!You will get DBA Jobs If You Learn What is Storage System, Hurry Up!
You will get DBA Jobs If You Learn What is Storage System, Hurry Up!raima sen
 
Oracle certification-courses
Oracle certification-coursesOracle certification-courses
Oracle certification-coursesraima sen
 
Oracle jobs-for-freshers-now
Oracle jobs-for-freshers-nowOracle jobs-for-freshers-now
Oracle jobs-for-freshers-nowraima sen
 
Oracle database-certified
Oracle database-certifiedOracle database-certified
Oracle database-certifiedraima sen
 
Why To Use Data Partitioning?
Why To Use Data Partitioning?Why To Use Data Partitioning?
Why To Use Data Partitioning?raima sen
 
Query optimization-with-sql
Query optimization-with-sqlQuery optimization-with-sql
Query optimization-with-sqlraima sen
 
Index organized-table
Index organized-tableIndex organized-table
Index organized-tableraima sen
 
Increase database-performance
Increase database-performanceIncrease database-performance
Increase database-performanceraima sen
 
Oracle dba-daily-operations
Oracle dba-daily-operationsOracle dba-daily-operations
Oracle dba-daily-operationsraima sen
 
Data pump-export-examples
Data pump-export-examplesData pump-export-examples
Data pump-export-examplesraima sen
 
Restoration and-concurrency-database
Restoration and-concurrency-databaseRestoration and-concurrency-database
Restoration and-concurrency-databaseraima sen
 
On page-techniques
On page-techniquesOn page-techniques
On page-techniquesraima sen
 

More from raima sen (14)

Dbms architecture
Dbms architectureDbms architecture
Dbms architecture
 
You will get DBA Jobs If You Learn What is Storage System, Hurry Up!
You will get DBA Jobs If You Learn What is Storage System, Hurry Up!You will get DBA Jobs If You Learn What is Storage System, Hurry Up!
You will get DBA Jobs If You Learn What is Storage System, Hurry Up!
 
Oracle certification-courses
Oracle certification-coursesOracle certification-courses
Oracle certification-courses
 
Oracle jobs-for-freshers-now
Oracle jobs-for-freshers-nowOracle jobs-for-freshers-now
Oracle jobs-for-freshers-now
 
Oracle database-certified
Oracle database-certifiedOracle database-certified
Oracle database-certified
 
Why To Use Data Partitioning?
Why To Use Data Partitioning?Why To Use Data Partitioning?
Why To Use Data Partitioning?
 
Query optimization-with-sql
Query optimization-with-sqlQuery optimization-with-sql
Query optimization-with-sql
 
Index organized-table
Index organized-tableIndex organized-table
Index organized-table
 
Increase database-performance
Increase database-performanceIncrease database-performance
Increase database-performance
 
Oracle dba-daily-operations
Oracle dba-daily-operationsOracle dba-daily-operations
Oracle dba-daily-operations
 
Data pump-export-examples
Data pump-export-examplesData pump-export-examples
Data pump-export-examples
 
Restoration and-concurrency-database
Restoration and-concurrency-databaseRestoration and-concurrency-database
Restoration and-concurrency-database
 
Codd rules
Codd rulesCodd rules
Codd rules
 
On page-techniques
On page-techniquesOn page-techniques
On page-techniques
 

Recently uploaded

Multi Domain Alias In the Odoo 17 ERP Module
Multi Domain Alias In the Odoo 17 ERP ModuleMulti Domain Alias In the Odoo 17 ERP Module
Multi Domain Alias In the Odoo 17 ERP ModuleCeline George
 
Scientific Writing :Research Discourse
Scientific  Writing :Research  DiscourseScientific  Writing :Research  Discourse
Scientific Writing :Research DiscourseAnita GoswamiGiri
 
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfActive Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfPatidar M
 
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptxDIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptxMichelleTuguinay1
 
Q-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITWQ-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITWQuiz Club NITW
 
How to Fix XML SyntaxError in Odoo the 17
How to Fix XML SyntaxError in Odoo the 17How to Fix XML SyntaxError in Odoo the 17
How to Fix XML SyntaxError in Odoo the 17Celine George
 
Narcotic and Non Narcotic Analgesic..pdf
Narcotic and Non Narcotic Analgesic..pdfNarcotic and Non Narcotic Analgesic..pdf
Narcotic and Non Narcotic Analgesic..pdfPrerana Jadhav
 
Mythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITWMythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITWQuiz Club NITW
 
Mental Health Awareness - a toolkit for supporting young minds
Mental Health Awareness - a toolkit for supporting young mindsMental Health Awareness - a toolkit for supporting young minds
Mental Health Awareness - a toolkit for supporting young mindsPooky Knightsmith
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)lakshayb543
 
4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptx4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptxmary850239
 
Measures of Position DECILES for ungrouped data
Measures of Position DECILES for ungrouped dataMeasures of Position DECILES for ungrouped data
Measures of Position DECILES for ungrouped dataBabyAnnMotar
 
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...Association for Project Management
 
Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4JOYLYNSAMANIEGO
 
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...DhatriParmar
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptxmary850239
 
Transaction Management in Database Management System
Transaction Management in Database Management SystemTransaction Management in Database Management System
Transaction Management in Database Management SystemChristalin Nelson
 
ICS2208 Lecture6 Notes for SL spaces.pdf
ICS2208 Lecture6 Notes for SL spaces.pdfICS2208 Lecture6 Notes for SL spaces.pdf
ICS2208 Lecture6 Notes for SL spaces.pdfVanessa Camilleri
 
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITWQ-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITWQuiz Club NITW
 

Recently uploaded (20)

Multi Domain Alias In the Odoo 17 ERP Module
Multi Domain Alias In the Odoo 17 ERP ModuleMulti Domain Alias In the Odoo 17 ERP Module
Multi Domain Alias In the Odoo 17 ERP Module
 
Scientific Writing :Research Discourse
Scientific  Writing :Research  DiscourseScientific  Writing :Research  Discourse
Scientific Writing :Research Discourse
 
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfActive Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdf
 
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptxDIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
 
Q-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITWQ-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITW
 
How to Fix XML SyntaxError in Odoo the 17
How to Fix XML SyntaxError in Odoo the 17How to Fix XML SyntaxError in Odoo the 17
How to Fix XML SyntaxError in Odoo the 17
 
Narcotic and Non Narcotic Analgesic..pdf
Narcotic and Non Narcotic Analgesic..pdfNarcotic and Non Narcotic Analgesic..pdf
Narcotic and Non Narcotic Analgesic..pdf
 
Mythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITWMythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITW
 
Mental Health Awareness - a toolkit for supporting young minds
Mental Health Awareness - a toolkit for supporting young mindsMental Health Awareness - a toolkit for supporting young minds
Mental Health Awareness - a toolkit for supporting young minds
 
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptxINCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
 
4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptx4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptx
 
Measures of Position DECILES for ungrouped data
Measures of Position DECILES for ungrouped dataMeasures of Position DECILES for ungrouped data
Measures of Position DECILES for ungrouped data
 
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
 
Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4
 
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx
 
Transaction Management in Database Management System
Transaction Management in Database Management SystemTransaction Management in Database Management System
Transaction Management in Database Management System
 
ICS2208 Lecture6 Notes for SL spaces.pdf
ICS2208 Lecture6 Notes for SL spaces.pdfICS2208 Lecture6 Notes for SL spaces.pdf
ICS2208 Lecture6 Notes for SL spaces.pdf
 
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITWQ-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
 

How to-do-competitor-analysis-in-seo (1)

  • 1. How to Do Competitor Analysis in SEO CRB Tech reviews emphasizes on the benefits of a competitive analysis workflow in SEO. Whenever you consider the SEO process, one of the important activities of the initial phase is carrying out competitive analysis. By doing this, one should be able to identify the SEO related targets, and get inputs to plan the strategy ahead. See More: Top 5 Digital Marketing Training Institutes in Pune & Their Reviews. The analysis would differ based on the type of the industry or the domain and the scope of the entire SEO process. This isn’t a simple process at all, and many things are needed to be taken into consideration.
  • 2.
  • 3. Why Chalk Out A Workflow Plan? In order to simplify this competitive analysis process, one can take the help of a work-flow plan. When such a workflow is present before you, it becomes easier to replicate, document and control the flow. In simple terms, it is just like a flowchart. Various activities like filtering out the SEO competitors, identifying the keywords to target, their difficulty level and so on, can be highlighted in the workflow. This would give you a clear picture in order to plan a strategy that is effective. See More: 7 Best Content Marketing Techniques works in 2016 This can be considered to be one of the vital primary phases in the SEO process. You can get samples of workflow on the Internet.
  • 4. Getting to know the four distinct analysis phases of SEO workflow: 1. Identify and extract the potential competitors from SEO perspective: This first stage is particularly useful in case you’re beginning with the SEO procedure for a new customer/client or industry which you are not at all aware about, and you have to begin sans zero to distinguish the majority of the possibly important competitors. As it is said, you may or may not know your friends. But you need to know about your enemy! See More: Heading Tags SEO :Tips of How To Optimize H1 to H6 Tags It’s essential to note that these are not as a matter of course constrained to organizations or sites that offer the same kind of content, products, services etc., that you do, yet can be any site that contends with you in the search results for your objective keywords.
  • 5. 2. Validate the identified SEO competitors: When you have the list of potential competitors that you have accumulated from various applicable sources, it’s an ideal opportunity to validate them, by breaking down and sifting those which are truly effectively ranking, and to which degree, for the same keywords that you’re focusing on. Furthermore, at this stage you’ll additionally increase your rundown of potential target keywords by performing keyword research. This ought to utilize sources past the ones that you had effectively distinguished coming from your rivals and your current organic search data resources for which your rivals or yourself are still not ranking, that may provide you with new open doors. 3. Do a comparison with your SEO competitors: Since you have your SEO competitors and potential target keywords, you can collect, enlist and compare your site with your rivals, utilizing the majority of the available information to choose and organize those keywords. This will probably incorporate keyword relevance, current rankings, search volume, ranked pages, and domains, content optimization, link popularity and page results qualities, among others.
  • 6. 4. Choose the target keywords: This is the last phase in the workflow. It’s at last, time to dissect the already accumulated data for your own particular site and your rivals, utilizing the predetermined criteria to choose the best keyword to focus for your own particular circumstance in the short-, mid-, and long term amid your SEO process: Those with the most astounding relevance, search volume, and profitability. The best beginning stage is in rankings where you are competitive from a popularity and content perspective.S See More: Top Image Optimization Techniques for SEO There are many data sources and tools available which can assist you in the implementation of the process.
  • 7. 4. Choose the target keywords: This is the last phase in the workflow. It’s at last, time to dissect the already accumulated data for your own particular site and your rivals, utilizing the predetermined criteria to choose the best keyword to focus for your own particular circumstance in the short-, mid-, and long term amid your SEO process: Those with the most astounding relevance, search volume, and profitability. The best beginning stage is in rankings where you are competitive from a popularity and content perspective.S See More: Top Image Optimization Techniques for SEO There are many data sources and tools available which can assist you in the implementation of the process.