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Can We Get There From Here? 
First and Last Miles 
FoldnGo Pasadena 
Whitney Pitkanen 
Senior Project Manager 
CALSTART
2 
City of Pasadena 
Changing Expectations 
» New Transportation Performance Measures reflect a change 
in the perspective from which the performance of the 
transportation system has been viewed 
» No longer can it be auto-centric and focus on vehicular delay and 
speed 
» New metrics that reflect the sustainability goals must be 
balanced across modes 
» Shorter and fewer vehicles trips become an important measure in 
relation to greenhouse gas production. 
» The condition of the network for pedestrians and bicyclists 
becomes a factor in the performance of a multi-modal system 
» Wider and faster streets are in direct conflict with the quality of 
service objectives for pedestrians and bicycles
3 
City of Pasadena 
Current Guidance 
Seven Guiding Principles 
1. Growth will be targeted to serve 
community needs and enhance the 
quality of life; 
2. Change will be harmonized to preserve 
Pasadena’s historic character and 
environment; 
3. Economic vitality will be promoted to 
provide jobs, services, revenues and 
opportunities; 
4. Pasadena will be promoted as a 
healthy family community; 
5. Pasadena will be a city where people 
can circulate without cars; 
6. Pasadena will be promoted as a 
cultural, scientific, corporate, 
entertainment, and educational center 
for the region; and 
7. Community participation will be a 
permanent part of achieving a greater 
city 
Mobility Element 
1. Enhance livability 
2. Encourage walking, biking, transit, and other 
alternatives to motor vehicles 
3. Create a supportive climate for economic 
viability
CALSTART 
First Mile-Last Mile Solutions 
Elements working 
to reduce automobile 
dependency and use 
Mobility substitution 
- Telecommute/e-Commerce 
- Dynamic ridesharing 
- Inter-modal tools 
Personal small-size 
powered mobility 
for local trips 
Closer destinations 
TOD /New Urbanism
FoldnGo Pasadena 
Goal: to subsidize and motivate commuters to use 
folding bicycles rather than automobiles as their 
connections to transit. 
 Begun in July 2012. 
Metrics: aiming for 600 participants by September 2014 
to receive subsidy of $220 towards the purchase of a 
folding bicycle. 
 490 bikes purchased at close-out of program – July 1, 2014 
Participants: bus and rail transit riders who live or work 
in the City of Pasadena.
FoFldolidnign Bg iBkeic yMcloed Melos daenlds aDnisdc Voeunndtsor 
Manufacturer: Dahon Models: 
1. Eco C7 
• MSRP $499 
• Program Price $399 
2. Speed D7 
• MSRP $549 
• Program Price $439 
3. Mariner 
• MSRP $599 
• Program Price $479
www.foldngobike.com
FoldnGo on Facebook  319 “likes”
FoldnGo Facebook “Check-in’s”
FoldnGo Facebook “Check-in’s”
Survey Results 
» Administered in September 2013 
» 166 responses to date 
» Demographics 
» Skew younger 
» 60% of participants are between 20-40 years old 
» ½ between 20-30 
» ½ between 30-40 
» Tend to be highly educated 
» 50% have a college degree 
» 35% have graduate degree
Frequency of Bike/Transit Trips 
 Majority are 
connecting 
with transit 
1x or 2x per 
week 
 84% connect 
with light 
rail over bus
Frequency of Bike Only Trips 
Many are 
riding bike 
alone very 
frequently, if 
not every 
day
New Transit Users
Other Transit Issues 
 Bus racks full 
 Bike can be heavy 
 Train is crowded 
(8 bikes in 1 car)
Folding Bike Uses 
No 
Yes 
Other uses: 
(aside from commuting) 
• Errands / grocery trips 
• Touring 
• Exercise 
• Fun – recreation
Thank you! 
Whitney Pitkanen 
wpitkanen@calstart.org 
626-744-5600

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RV 2014: Can We Get There from Here? First and Last Miles by Whitney Pitkanen

  • 1. Can We Get There From Here? First and Last Miles FoldnGo Pasadena Whitney Pitkanen Senior Project Manager CALSTART
  • 2. 2 City of Pasadena Changing Expectations » New Transportation Performance Measures reflect a change in the perspective from which the performance of the transportation system has been viewed » No longer can it be auto-centric and focus on vehicular delay and speed » New metrics that reflect the sustainability goals must be balanced across modes » Shorter and fewer vehicles trips become an important measure in relation to greenhouse gas production. » The condition of the network for pedestrians and bicyclists becomes a factor in the performance of a multi-modal system » Wider and faster streets are in direct conflict with the quality of service objectives for pedestrians and bicycles
  • 3. 3 City of Pasadena Current Guidance Seven Guiding Principles 1. Growth will be targeted to serve community needs and enhance the quality of life; 2. Change will be harmonized to preserve Pasadena’s historic character and environment; 3. Economic vitality will be promoted to provide jobs, services, revenues and opportunities; 4. Pasadena will be promoted as a healthy family community; 5. Pasadena will be a city where people can circulate without cars; 6. Pasadena will be promoted as a cultural, scientific, corporate, entertainment, and educational center for the region; and 7. Community participation will be a permanent part of achieving a greater city Mobility Element 1. Enhance livability 2. Encourage walking, biking, transit, and other alternatives to motor vehicles 3. Create a supportive climate for economic viability
  • 4. CALSTART First Mile-Last Mile Solutions Elements working to reduce automobile dependency and use Mobility substitution - Telecommute/e-Commerce - Dynamic ridesharing - Inter-modal tools Personal small-size powered mobility for local trips Closer destinations TOD /New Urbanism
  • 5. FoldnGo Pasadena Goal: to subsidize and motivate commuters to use folding bicycles rather than automobiles as their connections to transit.  Begun in July 2012. Metrics: aiming for 600 participants by September 2014 to receive subsidy of $220 towards the purchase of a folding bicycle.  490 bikes purchased at close-out of program – July 1, 2014 Participants: bus and rail transit riders who live or work in the City of Pasadena.
  • 6. FoFldolidnign Bg iBkeic yMcloed Melos daenlds aDnisdc Voeunndtsor Manufacturer: Dahon Models: 1. Eco C7 • MSRP $499 • Program Price $399 2. Speed D7 • MSRP $549 • Program Price $439 3. Mariner • MSRP $599 • Program Price $479
  • 8. FoldnGo on Facebook  319 “likes”
  • 11. Survey Results » Administered in September 2013 » 166 responses to date » Demographics » Skew younger » 60% of participants are between 20-40 years old » ½ between 20-30 » ½ between 30-40 » Tend to be highly educated » 50% have a college degree » 35% have graduate degree
  • 12. Frequency of Bike/Transit Trips  Majority are connecting with transit 1x or 2x per week  84% connect with light rail over bus
  • 13. Frequency of Bike Only Trips Many are riding bike alone very frequently, if not every day
  • 15. Other Transit Issues  Bus racks full  Bike can be heavy  Train is crowded (8 bikes in 1 car)
  • 16. Folding Bike Uses No Yes Other uses: (aside from commuting) • Errands / grocery trips • Touring • Exercise • Fun – recreation
  • 17. Thank you! Whitney Pitkanen wpitkanen@calstart.org 626-744-5600