Ch02

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  • This presentation covers the graphical material in Chapter 2 - Operations Strategy.
  • This slide is the main drawing of the LFKHS facility as described in the Big Picture . The lines can be used to illustrate flow through the system of the patient described in the text.
  • This slide and the next show the basic floor plans of the three floors of the hospital.
  • This slide id the illustration of the bar mill at Chaparral Steel. From the Big Picture in the Chapter The line drawing shows the relationship of the various components of the mill.
  • Ch02

    1. 1. Operations Strategy Chapter 2
    2. 2. Competitive Priorities Figure 2.1 <ul><li>Corporate strategy </li></ul><ul><li>environmental scanning </li></ul><ul><li>core competencies </li></ul><ul><li>core processes </li></ul><ul><li>global strategies </li></ul><ul><li>Competitive priorities </li></ul><ul><li>cost </li></ul><ul><li>quality </li></ul><ul><li>time </li></ul><ul><li>flexibility </li></ul><ul><li>Market analysis </li></ul><ul><li>segmentation </li></ul><ul><li>needs analysis </li></ul>
    3. 3. Competitive Priorities Figure 2.1 Cost 1. Low-cost operations Quality 2. Top quality 3. Consistent quality Time 4. Delivery speed 5. On-time delivery 6. Development speed Flexibility 7. Customization 8. Variety 9. Volume flexibility <ul><li>Corporate strategy </li></ul><ul><li>environmental scanning </li></ul><ul><li>core competencies </li></ul><ul><li>core processes </li></ul><ul><li>global strategies </li></ul><ul><li>Market analysis </li></ul><ul><li>segmentation </li></ul><ul><li>needs analysis </li></ul><ul><li>Competitive priorities </li></ul><ul><li>cost </li></ul><ul><li>quality </li></ul><ul><li>time </li></ul><ul><li>flexibility </li></ul>
    4. 4. Competitive Priorities Figure 2.1 <ul><li>Capabilities </li></ul><ul><li>current </li></ul><ul><li>needed </li></ul><ul><li>planned </li></ul><ul><li>Functional area strategies </li></ul><ul><li>finance • operations </li></ul><ul><li>marketing • others </li></ul><ul><li>New Service/ </li></ul><ul><li>Product Design </li></ul><ul><li>design </li></ul><ul><li>analysis </li></ul><ul><li>development </li></ul><ul><li>full launch </li></ul><ul><li>Corporate strategy </li></ul><ul><li>environmental scanning </li></ul><ul><li>core competencies </li></ul><ul><li>core processes </li></ul><ul><li>global strategies </li></ul><ul><li>Market analysis </li></ul><ul><li>segmentation </li></ul><ul><li>needs analysis </li></ul><ul><li>Competitive priorities </li></ul><ul><li>cost </li></ul><ul><li>quality </li></ul><ul><li>time </li></ul><ul><li>flexibility </li></ul>
    5. 5. New Service or Product Development Process Figure 2.2 <ul><li>Post-launch review </li></ul>Full Launch <ul><li>Market promotions </li></ul><ul><li>Sales personnel briefed </li></ul><ul><li>Distribution processes activated </li></ul><ul><li>Old services or products withdrawn </li></ul><ul><li>Production of new offering and ramp-up </li></ul><ul><li>Need to rethink the new offering or production processes </li></ul>Development <ul><li>Detailed specifications </li></ul><ul><li>Process design </li></ul><ul><li>Marketing program design </li></ul><ul><li>Personnel training </li></ul><ul><li>Testing and pilot runs </li></ul><ul><li>Service or product not profitable </li></ul>Analysis <ul><li>Detailed review of market potential and production costs </li></ul>Design <ul><li>Development strategy </li></ul><ul><li>Idea generation and screening </li></ul><ul><li>Service package or product architecture formulation </li></ul><ul><li>Production feasibility </li></ul>
    6. 6. Corporate Strategy and Key Operations Management Decisions Corporate strategy Figure 2.3 Capabilities Performance Gap? No Yes Operations strategy <ul><li>Decisions </li></ul><ul><li>Designing and Improving Processes </li></ul><ul><li>Planning and Managing Projects </li></ul><ul><li>Designing Value Chains </li></ul><ul><li>Operating Value Chains </li></ul>New Service/ Product Design Market analysis Competitive priorities
    7. 7. Lower Florida Keys Health System
    8. 8. Lower Florida Keys Health System First Floor
    9. 9. Lower Florida Keys Health System Second Floor Third Floor
    10. 10. Chaparral Steel

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