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Social Media for Small Business: Integrating offline with Online
 

Social Media for Small Business: Integrating offline with Online

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Brief presentation on social media for small business, focused on integrating offline tactics with online social media tactics.

Brief presentation on social media for small business, focused on integrating offline tactics with online social media tactics.

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Social Media for Small Business: Integrating offline with Online Social Media for Small Business: Integrating offline with Online Presentation Transcript

  • Integrated Social Media Marketing For Small Business 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • “I’m too busy / I don’t get it / my customers aren’t there.” •Wrong. •You can find the time. •It’s easy to understand. •Your customers are most definitely there. 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • “I’ve tried __________ and it didn’t work.” •All advertising works if it’s used the right way. •You can’t test the medium, you can only test the message. •It all works best when it’s working together. 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • For Example 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • Using Outdoor Wrong: Poor taste. Just poor. 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • Using Outdoor Right: 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • Using Print Wrong: 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • Using Print Right: 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • “But my best advertising is word of mouth.” •GREAT! •Social Media is word of mouth on steroids. •The problem with WOM: • You can’t control word of mouth. • You can’t measure word of mouth. • It works both ways - positive and negative. 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • What is your problem? TV, Radio, Magazine TV, Radio, Magazine TV, Magazine, Newspaper Direct Mail, Email, Internet, Social Media, WOM Search, Experience, Internet, Social Media, WOM Search, Email, Internet, Social Media, WOM Email, Internet, Social Media, Teleservices 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • Social Media + Yellow Pages •Yellow Pages is great at the bottom of the funnel. •If it works - and you can prove it - keep using it. Otherwise... •Cut your yellow pages budget and reallocate to Search. 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • Social Media + Newspaper •Newspaper is great at the details and establishing brands. •It does well selling to people who are already looking. •Try the well-tested “testimonial” approach, using feedback from social media. 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • Social Media + Magazine •Magazines are a great medium to impact perceptions and drive awareness. •Use magazines to drive mobile device interaction - texts, as well as social media. •More advanced tech allows for direct interaction (2D barcodes, etc.). 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • Social Media + Cable TV •TV is a great way to deliver a high impact message and establish top of mind awareness. •Use the limited time you have to pique the interest of the audience... •...and extend the dialog online! 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • Social Media + Point of Sale •Don’t forget about the impact of experience! •Collect info - email address at the very least! •Geo-located social media shows a lot of promise. 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • Social Media + Outdoor / Out of Home •High-impact medium great for directional work and short, quick messages. •Use digital outdoor to publish real time social media info. •Think beyond billboards and way, way outside the box. 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • Be a Guerilla. 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • Be a Guerilla. 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • Be a Guerilla. 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • Be a Guerilla. 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • Be a Guerilla. 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • Be a Guerilla. 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • Integration happens with the creative, not the channel. •Take the online space into account when you’re developing creative concepts. •Take a “big idea” approach, not a “channel” approach. •Hire a professional. Don’t ask them to work for free. Don’t ask for the work to be done tomorrow. 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • Great creative makes every penny work harder. 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • Don’t be this client. Real quotes from real clients courtesy: 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • So - how to get started? •Listen - use a monitoring service to find out what people are talking about. •Plan - based on your business objectives and your offline marketing plans. •Engage - think about it like talking on the phone. 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • What We’ve Learned •Plan for the Long Term. •Start Small. •Measure Everything. •Build on Tiny Successes. •Be Yourself. 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • And the most important point of all . . . 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • Social Media Doesn’t Work Without Content. 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • What kind of content? •Blog Posts •Video •Photos •Customer Generated •Status Updates •FAQ / Q&A •Presentations •Digital Brochures •Games / RIA’s •Syndicated •Shared 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • Free or Affordable Tools That Can Help You •HubSpot - Lead Generation •HootSuite - Twitter/Facebook •SocialMention - Monitoring •Google - Alerts, Apps, Maps, Analytics, and much more. •WordPress / Blogger - Blogging 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • Free or Affordable Tools That Can Help You •Flickr - Image Hosting •YouTube - Video Hosting •Flip - HD Video Camera ($200) •MailChimp, MyEmma - Email •iPhone - Social on the Go 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • Questions? Ask us anything. Ask anonymously. Visit formspring.me/raidious + ask on Facebook + ask on Raidious.com 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • Raidious helps small businesses shine online. Digital marketing doesn’t work...without content. We help with that. Hire us. You’ll be : ) you did. Visit our website: raidious.com Email us: info@raidious.com Call us: 317-203-9807 Find us on Twitter, Facebook, LinkedIn Or just Google Raidious. 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.
  • Thanks for your time! 422 East New York Street ::: Indianapolis, IN 46202 ::: T 317-203-9807 ::: F 317-203-0767 ::: W raidious.com ::: shine online.