Urban Mobile Users in India – What do theyaccess Internet For? [Market Report]August 10, 2009India, over 400 million mobile subscribers, with ~ 11-12 million new mobiles subscribers addedevery month to subscriber base, is one of the fastest growing telecom markets in the world. Eachday, many more mobile users are getting attracted to using the various mobile VAS offered bytheir service providers.Approx 9.3 million urban Indians used their mobile phones to access the Internet for quarterending June 2009, a reach of approximately 3.3%. Number of people accessing the net viamobile phones has witnessed a 6% growth from quarter ending May 2009.Mobile users accessed Internet on mobile phones..for?(Quarter ending June 2009, Urban Indian mobile phone users data): Frequency of accessing Internet Unique Users (000s) Used 1 to 3 times a month 4,484 At least once a week 2,140 Almost daily 2,745Frequency of access remains on the lower end, 48% of users (Urban India) accessed theInternet on their mobile only 1 to 3 times a month on average.Mobile Internet – Access ReasonsChecking emails and searching for information are the two most popular reasons foraccessing net over mobile phones. 2.8% of Urban Indian mobile population used the Internetover their phones to check emails while 2.5% used the net to search for information.It has been observed, Internet access over mobile phones is still in its infancy in India, 96% ofUrban Indian mobile users are not accessing net a huge untapped growth potential. Whilethose who do access the net (over their phones) do so with the intention of staying in touch withpeople.Top 5 reasons for accessing net over mobile phones (Urban Indian mobile phone users, Quarterending June 2009 data):Frequency of accessing Internet ReachChecking email 2.8%Searching for information 2.5%
Information about specific product/service 2.3%Downloads 2.2%Sports updates 2.1%Mobile Internet Users in India – Only 2Million are Serious Users [Report]January 5, 2010A study by IMRB and IAMAI suggests that there are only about 2 million users accessingInternet through their mobile phones and other mobile devices on an active basis, which meansthey use Internet on their Mobile at least once a month.Mobile Internet Usage in IndiaAs per the study, 27% mobile phones are Internet ready (127 million mobile subscribers out of471 million total subscribers) and out of these 127 million subscribers, only 12 million have usedMobile Internet.And this number further reduces down to 2 million or 17% when it comes to active users[PR/IAMAI report (pdf)].This is quite inline with what we published earlier (Urban Mobile Users in India – What do theyaccess Internet For? [Market Report]), i.e. around 2.7million active unique users while the totalnumber was around 12 million
Mobile Internet – UsageChecking emails and searching for information are the two most popular reasons foraccessing net over mobile phones. 2.8% of Urban Indian mobile population used the Internetover their phones to check emails while 2.5% used the net to search for information.