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e-Media Success Story
e-Media Success Story
e-Media Success Story
e-Media Success Story
e-Media Success Story
e-Media Success Story
e-Media Success Story
e-Media Success Story
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e-Media Success Story

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Forecast Marcom SME biz online advertising success story. Case study on how small and medium size enterprises can generate sales online.

Forecast Marcom SME biz online advertising success story. Case study on how small and medium size enterprises can generate sales online.

Published in: Education, Technology, Business
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  • 1. Credentials in e-Media
  • 2. Case Study_01 Client’s Background - Investing Industry / Financial Investor - Lead Generation The Challenge – 1) generate sign-ups at under $5 immediately with a Google Adwords account 2) high cost per click, and the need for a aggressive strategy 3) difficult to reach the target audience via search targeting as the ads were more likely to be found by through contextual targeting
  • 3. Agency Response The Solution 1) launched a massive content targeted campaign with a budget of $500/day to achieve historical data and quick quality score.2) got in touch with experts and Google representatives, to implement content targeting strategies 3) quick to respond to poor performance, and adapt based on our learnings at the time.4) landing pages designed with dynamic keywordinsertion to improve the quality score and user experience 5) the campaign was extended toother search engines such as Adsonar and MSNto get more visitors to sign up at lower costs
  • 4. 01_Result 1) Conversion rates increased to 16% - From a point of no conversions to 120 a day 2)The client now enjoys sign-ups at under $2.50 3) The current challenge is to take the number of conversion from 120 to 1000, bringing the cost/conversion down to $2
  • 5. Case Study_02 Client’s Background - Travel (Car Rentals) The Challenge – 1) to generate sign- ups at under GBP30 with a Google Adwords account 2) some of the biggest names in the travel industry, with deep pockets, competing for the same space with lower rentals 3) focus on higher value sales or else the client would end up losing a lot of money in the initial phase
  • 6. Agency Response The Solution 1) launched a massive search (only) targeted campaign with a budget of $300/day historical data and quick quality score.2) got in touch with experts and google representatives, to implement content targeting strategies 3) quick to respond to poor performance, and adapt based on our learnings at the time.4) website redesigned to achieve a better brandimage and sales simultaneously 5) the campaignwas extended to other search engines such asYahoo and MSN to get more visitors to sign up atlower costs
  • 7. 02_Result 1) Conversion rates increased to 4% - from no sales to 10 sales a day 2) The client enjoys sales at under GBP 21/ sale, resulting in a +ROI within the first 3 months 3) The current challenge is to take the number of conversion from 10 to 25, bringing the cost/conversion down to GBP 8
  • 8. e-Media Solutions 1) Online Marketing Strategy 4) Social Media Marketing A comprehensive plan of action, containing Includes a varied range of services which a mix of online options best suited to your can effectively market and promote your requirement company on relevant social media platforms leading to increase in leads, traffic and sales 2) Web-Design & Development A good looking website with easy navigation 5) e-CRM Solutions that will ensure a great viewer experience and a long lasting impression Online activities designed to enhance relationship with your existing customers and generate new inquiries 3) Search Engine Optimization Effective SEO that will improvise the 6) Search Engine Marketing volume and quality of traffic to you web site from search engines Generate quality leads through search engine advertising. Target your ads only to relevant target groups and pay only when they click your ad

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