Yesterday’s amenitiesare today’s necessitiesIn such a scenario how does a propertydeveloper differentiate his projects?   ...
Credentials                 Presentation                 to a Real Estate                 Developerwww.forecastadvtg.com
Agency Profile◢ 2 decade old, INS accredited & CRISIL Certified, full service   advertising agency◢ A team of 40+ creative...
We help builders, build trust◢ By understanding of the target audience & the mediums   and vehicles to reach the target au...
Differentiate by aligning theproject personality with theaspiration of the audience…            www.forecastadvtg.com
Differentiate with 4Cs      Helps craft a           message                            Helps draft a wellthat is relevant ...
What Buyers & Investors Want?◢ Trustworthy name◢ Strong Track record◢ Commitment◢ Promise vs. Deliveries◢ Transparency◢ Ti...
Trust & transparencyneed to be communicatedon a sustained basis…          www.forecastadvtg.com
Core Capabilities◢ Branding & Strategic Planning◢ Media Planning and Buying◢ Integrated Content & Design◢ Interactive & E-...
Let ever piece of    communication reflect◢     Commitment◢     Confidence◢     Competitiveness◢     Creativity           ...
The MethodologyTheMessage                                        The                                               Audienc...
Business Domains - Advertising        Media Planning & Buying             From formulation of efficient and effective medi...
Business Domains - Advertising         ◢ Media Planning - Communication strategies that are superior in terms of both     ...
E-Media & Digital Advertising◢   Online Marketing Strategy              ◢    Social Media Marketing We ensure    Comprehen...
Clientele (Real Estate)◢ RNA Builders (Creative + Media)◢ Bhattad Group (Creative + media)◢ Poddar Housing (Creative + Med...
Trust, we’ve made our point…THANK YOU       www.forecastadvtg.com
Credentials presentation builders
Credentials presentation builders
Credentials presentation builders
Credentials presentation builders
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Credentials presentation builders

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Credentials presentation builders

  1. 1. Yesterday’s amenitiesare today’s necessitiesIn such a scenario how does a propertydeveloper differentiate his projects? www.forecastadvtg.com
  2. 2. Credentials Presentation to a Real Estate Developerwww.forecastadvtg.com
  3. 3. Agency Profile◢ 2 decade old, INS accredited & CRISIL Certified, full service advertising agency◢ A team of 40+ creative professionals brimming with fresh, clutter breaking ideas◢ We work with an integrated model on media, designing, advertising and branding◢ Diverse client portfolio ensuring across category experience www.forecastadvtg.com
  4. 4. We help builders, build trust◢ By understanding of the target audience & the mediums and vehicles to reach the target audience◢ By identifying the key message and positioning based on key differentiators www.forecastadvtg.com
  5. 5. Differentiate by aligning theproject personality with theaspiration of the audience… www.forecastadvtg.com
  6. 6. Differentiate with 4Cs Helps craft a message Helps draft a wellthat is relevant to informed strategy the project with an construction personality industry perspective & the aspiration of the buyer Helps prepare a strategy that is Helps keep you relevant to your Differentiated marketing methods & from other will define mediums & vehicles for lead local projects generation www.forecastadvtg.com
  7. 7. What Buyers & Investors Want?◢ Trustworthy name◢ Strong Track record◢ Commitment◢ Promise vs. Deliveries◢ Transparency◢ Timely deliveries◢ Return on investments www.forecastadvtg.com
  8. 8. Trust & transparencyneed to be communicatedon a sustained basis… www.forecastadvtg.com
  9. 9. Core Capabilities◢ Branding & Strategic Planning◢ Media Planning and Buying◢ Integrated Content & Design◢ Interactive & E-media◢ Direct Marketing◢ Audio-visuals◢ Internal / HR Communication www.forecastadvtg.com
  10. 10. Let ever piece of communication reflect◢ Commitment◢ Confidence◢ Competitiveness◢ Creativity www.forecastadvtg.com
  11. 11. The MethodologyTheMessage The AudienceCreativeexpression The audienceof the Brand is based onPromise + The Medium clearly definedProject Print, Outdoor & Digital demographicsPersonality Marketing and thethat appeals psychographicsto the Depending onaspirations the projectof theaudience www.forecastadvtg.com
  12. 12. Business Domains - Advertising Media Planning & Buying From formulation of efficient and effective media plans to its implementation and evaluation; we deliver the best suited plan @ the best negotiated rate. www.forecastadvtg.com
  13. 13. Business Domains - Advertising ◢ Media Planning - Communication strategies that are superior in terms of both cost and advertising success rate. ◢ Media Buying - Media buying ability makes media plans cost effective. ◢ Media Innovations - By combining message and media, wherever possible ◢ Media Usage Reports –. A white paper meant to illustrate the overall media consumption of your target audience. www.forecastadvtg.com
  14. 14. E-Media & Digital Advertising◢ Online Marketing Strategy ◢ Social Media Marketing We ensure Comprehensive plan of action, that a brand’s key message is containing a mix of online options effectively communicated through best suited to your requirement. relevant social media platforms.◢ Web-Design & Development A good ◢ PPC Advertising Your customers are looking website with easy using the search engine to find you, navigation creates a long lasting the question is are you there? Jump impression. the queue, appear on the first search results page, and drive◢ Search Engine Optimization quality leads to your website. Effective SEO improvises the volume and quality of traffic to your web site from search engines. www.forecastadvtg.com
  15. 15. Clientele (Real Estate)◢ RNA Builders (Creative + Media)◢ Bhattad Group (Creative + media)◢ Poddar Housing (Creative + Media)◢ Ashok Piramal Group (Media Planning & Buying)◢ Neumec Developers (Media Planning & Buying)*References can be obtained on request www.forecastadvtg.com
  16. 16. Trust, we’ve made our point…THANK YOU www.forecastadvtg.com

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