Credentials presentation builders
Upcoming SlideShare
Loading in...5

Credentials presentation builders






Total Views
Views on SlideShare
Embed Views



1 Embed 1 1



Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Credentials presentation builders Credentials presentation builders Presentation Transcript

  • Yesterday’s amenitiesare today’s necessitiesIn such a scenario how does a propertydeveloper differentiate his projects?
  • Credentials Presentation to a Real Estate
  • Agency Profile◢ 2 decade old, INS accredited & CRISIL Certified, full service advertising agency◢ A team of 40+ creative professionals brimming with fresh, clutter breaking ideas◢ We work with an integrated model on media, designing, advertising and branding◢ Diverse client portfolio ensuring across category experience
  • We help builders, build trust◢ By understanding of the target audience & the mediums and vehicles to reach the target audience◢ By identifying the key message and positioning based on key differentiators
  • Differentiate by aligning theproject personality with theaspiration of the audience…
  • Differentiate with 4Cs Helps craft a message Helps draft a wellthat is relevant to informed strategy the project with an construction personality industry perspective & the aspiration of the buyer Helps prepare a strategy that is Helps keep you relevant to your Differentiated marketing methods & from other will define mediums & vehicles for lead local projects generation
  • What Buyers & Investors Want?◢ Trustworthy name◢ Strong Track record◢ Commitment◢ Promise vs. Deliveries◢ Transparency◢ Timely deliveries◢ Return on investments
  • Trust & transparencyneed to be communicatedon a sustained basis…
  • Core Capabilities◢ Branding & Strategic Planning◢ Media Planning and Buying◢ Integrated Content & Design◢ Interactive & E-media◢ Direct Marketing◢ Audio-visuals◢ Internal / HR Communication
  • Let ever piece of communication reflect◢ Commitment◢ Confidence◢ Competitiveness◢ Creativity
  • The MethodologyTheMessage The AudienceCreativeexpression The audienceof the Brand is based onPromise + The Medium clearly definedProject Print, Outdoor & Digital demographicsPersonality Marketing and thethat appeals psychographicsto the Depending onaspirations the projectof theaudience
  • Business Domains - Advertising Media Planning & Buying From formulation of efficient and effective media plans to its implementation and evaluation; we deliver the best suited plan @ the best negotiated rate.
  • Business Domains - Advertising ◢ Media Planning - Communication strategies that are superior in terms of both cost and advertising success rate. ◢ Media Buying - Media buying ability makes media plans cost effective. ◢ Media Innovations - By combining message and media, wherever possible ◢ Media Usage Reports –. A white paper meant to illustrate the overall media consumption of your target audience.
  • E-Media & Digital Advertising◢ Online Marketing Strategy ◢ Social Media Marketing We ensure Comprehensive plan of action, that a brand’s key message is containing a mix of online options effectively communicated through best suited to your requirement. relevant social media platforms.◢ Web-Design & Development A good ◢ PPC Advertising Your customers are looking website with easy using the search engine to find you, navigation creates a long lasting the question is are you there? Jump impression. the queue, appear on the first search results page, and drive◢ Search Engine Optimization quality leads to your website. Effective SEO improvises the volume and quality of traffic to your web site from search engines.
  • Clientele (Real Estate)◢ RNA Builders (Creative + Media)◢ Bhattad Group (Creative + media)◢ Poddar Housing (Creative + Media)◢ Ashok Piramal Group (Media Planning & Buying)◢ Neumec Developers (Media Planning & Buying)*References can be obtained on request
  • Trust, we’ve made our point…THANK YOU