Forecast Advertising, Mumbai: Credentials Presentation

CredentialsPresentation

COMPANY DETAILS Profile  2 decade old, INS accredited, full service advertising agency  A team of 40+ creative professionals brimming with fresh, clutter breaking ideas  We work with an integrated model on branding, communication & media  Diverse client portfolio ensuring across category experience

COMPANY DETAILS Profile • WHAT? Ideas that sell your products today and build their brand value over a period of time • HOW? By developing an understanding of your business, your brand, your customers and most importantly, their ever- changing needs

COMPANY DETAILS The 4Cs Market Dynamics Insight Model Helps craft a message Helps draft a well that is relevant to informed strategy with the customer an industry perspective Helps keep you Helps prepare a differentiated strategy that is true and sustainable

COMPANY DETAILS Core Capabilities  Branding & Strategic Planning  Media Planning and Buying  Integrated Content & Design  Market Research  Interactive & E-media  Public Relations  Direct Marketing  CRM & CSR Promotions  Green Communication  Audio-visuals  Internal / HR Communication

COMPANY DETAILS The Methodology The The The Message Message Audience • Helping When the 4c’s The message and your insights are put medium vary in together we get to Product know the The Medium order to appeal to audiences across become a Conventional & unconventional media HOT-SPOT i.e. the industries and options that best reach your one thing to talk Brand target audience demographics about

COMPANY DETAILS CSR Initiatives Helping Hand Foundation is a professionally managed non-profit organization, working actively towards creating health awareness by bringing in appropriate lifestyle modifications. Initiatives undertaken by HHF include: • Diabetic Life & Healthy Hearts The biggest summit dedicated to diabetic care with interactive lecture sessions, health check up and nutrition camps • Green Industrial Evolution 2010 3 day interactive conference helping Indian industries optimize resources while maintaining efficient standards for ecological sustainability thereby improving environmental health

Business Domains  Advertising  Branding  Media  Design  e-Media  Public Relations  Research

Business Domains - Advertising BRANDING  You may have the product and the passion. But what really matters is a framework that illustrates the overall identity. And that’s what branding does; the whole package, the bigger picture How we go about branding…? BRAND BRAND BRAND BRAND ANALYSIS IDENTITY PLANNING COMM. Involves analyzing Creating a corporate & Planning the integration Development and the existing product proposition of products and implementation of product offerings manual to unify all the communication tools, innovative brand through the eyes of brand building efforts, both offline and online. communication programs the organization, reviewed and revised that express the brands the customer and on a sustained basis identity through the competition conventional and online media

Business Domains - Advertising Media From formulation of efficient and effective media plans to its implementation and evaluation; we deliver the best suited plan @ the best negotiated rate. Media Planning - Communication strategies that are superior in terms of both cost and advertising success rate. Media Buying - Media buying ability makes media plans cost effective. Media Innovations - By combining message and media, wherever possible Media Usage Reports –. A white paper meant to illustrate the overall media consumption of your target audience.

Business Domains - Advertising Design Design should support the brand strategy by being the face of it and every single touch point that the brand uses to interact with its audiences should offer an integrated experience. Our Integrated Communication Design services include  Designing Brand Communications and Collaterals  Designing Brand Identity & Guidelines  Corporate Design  Graphic Design  Packaging Design  Web Design

Business Domain Domains e-Media Ask for accountability, online is the only medium that offers accurate measures and target segmentation like no other. Accurate measures let you know the exact return on investment, while target segmentation ensures minimal spill-over. Our Online Marketing Services Include Online marketing strategy  Web-design & development  Search engine optimization  e-CRM solutions  Viral marketing

Business Domains Public Relations  Strategic advice on corporate image management  Developing PR plans and reviewing on a sustained basis  Regular coverage in media vehicles  A Complete Package Communication Plan in which advertising and PR work in synergy for maximum effectiveness

Business Domains Research Research makes communication strategies more insightful, and the message more effective Four Insights that matter the most and are an integral part of our communication strategy: Helps craft a message Helps draft a well informed that is relevant to the strategy with an industry customer perspective Helps keep you helps prepare a strategy differentiated that is true and sustainable

COMPANY DETAILS Contact Details  Address: 10-A Thacker Industrial Estate, N.M Joshi Marg, Lower Parel (East) Mumbai 400011  Phone No. : 022 40639191/ 92 022 23013252/ 51  Fax No.: 022 23013460  Email id: cs@forecastadvtg.com  Website: www.forecastadvtg.com

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Forecast Advertising, Mumbai: Credentials Presentation

by rahulshanbhag89 on Apr 15, 2011

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Forecast Advertising, Mumbai: Credentials Presentation — Presentation Transcript