Forecast Advertising, Mumbai: Credentials Presentation


Published on

Forecast Advertising is a two decade old, Mumbai based, INS accredited ad agency. We have earned the reputation of a full service, integrated and trustworthy creative communication house. Team Forecast consists of professionals coming from highly multi-faceted backgrounds, brimming with fresh and clutter-breaking ideas.

With an integrated model on branding, communication and media; we deliver IDEAS FROM THE FUTURE - ideas that sell your products and build their brand value over a period of time.

Published in: Business
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Forecast Advertising, Mumbai: Credentials Presentation

  1. 1. CredentialsPresentation
  2. 2. COMPANY DETAILS Agency Profile 2 decade old, INS accredited & CRISIL certified, full service advertising agency in Mumbai A team of 40+ creative professionals brimming with fresh, clutter breaking ideas We work with an integrated model on branding, communication & media Diverse client portfolio ensuring across category experience
  3. 3. COMPANY DETAILS • WHAT? Ideas that sell your products today and build their brand value over a period of time • HOW? By developing an understanding of your business, your brand, your customers and most importantly, their ever- changing needs
  4. 4. COMPANY DETAILS 4Cs Market Dynamics Insight Model Helps craft a message Helps draft a well that is relevant to informed strategy with the customer an industry perspective Helps keep you Helps prepare a differentiated strategy that is true and sustainable
  5. 5. COMPANY DETAILS Core Capabilities Branding & Strategic Planning Media Planning and Buying Integrated Content & Design Market Research Interactive & E-media Public Relations Direct Marketing CRM & CSR Promotions Green Communication Audio-visuals Internal / HR Communication
  6. 6. COMPANY DETAILS The Methodology The The The Message Message Audience • Helping When the 4c’s The Medium The message and your insights are put Conventional & unconventional media medium vary in together we get to options that best reach your order to appeal to Product know the target audience audiences across become a HOT-SPOT i.e. the industries and one thing to talk Brand demographics about
  7. 7. Business Domains - Advertising Brand Planning & Strategy You may have the product and the passion. But what really matters is a framework that illustrates the overall identity. Banding is the whole package & the bigger picture How we go about branding…? BRAND BRAND BRAND BRAND ANALYSIS IDENTITY PLANNING COMM. Involves analyzing Creating a corporate & Planning the integration Development and the existing product proposition of products and implementation of product offerings manual to unify all the communication tools, innovative brand through the eyes of brand building efforts, both offline and online. communication the organization, reviewed and revised programs that express the customer and on a sustained basis the brands identity the competition through conventional and online media
  8. 8. Business Domains - Advertising Media Planning & Buying From formulation of efficient and effective media plans to its implementation and evaluation; we deliver the best suited plan @ the best negotiated rate. Media Planning - Communication strategies that are superior in terms of both cost and advertising success rate. Media Buying - Media buying ability makes media plans cost effective. Media Innovations - By combining message and media, wherever possible Media Usage Reports –. A white paper meant to illustrate the overall media consumption of your target audience.
  9. 9. Business Domains - Advertising Content & Design Design should support the brand strategy by being the face of it and every single touch point that the brand uses to interact with its audiences should offer an integrated experience. Our Integrated Communication Design services include Designing Brand Communications and Collaterals Designing Brand Identity & Guidelines Corporate Design Graphic Design Packaging Design Web Design
  10. 10. Business Domains Domain e-Media Ask for accountability, online is the only medium that offers accurate measures and target segmentation like no other. Accurate measures let you know the exact return on investment, while target segmentation ensures minimal spill-over. Our Online Marketing Services Include Online marketing strategy Web-design & development Search engine optimization E-CRM solutions Viral marketing
  11. 11. Business Domains Public Relations Strategic advice on corporate image management Developing PR plans and reviewing on a sustained basis Regular coverage in media vehicles A Complete Package Communication Plan in which advertising and PR work in synergy for maximum effectiveness
  12. 12. Business Domains Research Research makes communication strategies more insightful, and the message more effective. Four Insights that matter the most and are an integral part of our communication strategy: Helps craft a message Helps draft a well informed that is relevant to the strategy with an industry customer perspective Helps keep you helps prepare a strategy differentiated that is true and sustainable
  13. 13. COMPANY DETAILS CSR Initiatives Helping Hand Foundation is a professionally managed non-profit organization, working actively towards creating health awareness by bringing in appropriate lifestyle modifications. Initiatives undertaken by HHF include: • Diabetic Life & Healthy Hearts The biggest summit dedicated to diabetic care with interactive lecture sessions, health check up and nutrition camps • Green Industrial Evolution 2010 Three day interactive conference helping Indian industries optimize resources while maintaining efficient standards for ecological sustainability thereby improving environmental health
  14. 14. COMPANY DETAILS Contact Details Address: 10-A Thakker Industrial Estate, N.M Joshi Marg, Lower Parel (East) Mumbai 400011 Phone No. : 022 40639191/ 92 022 23013252/ 51 Fax No.: 022 23013460 Email id: Website: