Rahulsabnis clios-case-videos-2012

MAKE BETTERVIDEOS.2012.01.25@RAHULSABNISEXECUTIVE CREATIVE DIRECTOREURO RSCG WORLDWIDE – NEW YORK @CLIOAWARDS

WHY DO WE MAKEAWARD VIDEOS?

BECAUSE EXECUTIONSREDUCE BIG IDEAS TOTACTICS.

BECAUSE MODERNCAMPAIGNS ARECOMPLICATED.

BECAUSE YOU’RE NOTTHERE TO DEFEND THEWORK.

THE REAL REASON WEMAKE VIDEOS:

TO WIN.

FOR BRAGGINGRIGHTS

BECAUSE AWARDS ARE THEONLY PERMANENT THING INOUR INDUSTRY

WHO’S THE AUDIENCE?JUDGES

THEY’REBUSY, SMART…

CREATIVE,

AND THEY WILL SEEMORE WORK INTHREE DAYS THANYOU WILL IN ANENTIRE YEAR.

JUDGING MATH:300 VIDEOS X 5:00 EACH =1500 MINUTESTHATS ABOUT 25-30 HOURSOF NON-STOP CASE STUDIES

SO LETS BE A JUDGE:

GUIDE DOGSGUIDES DOGS AUSTRALIA - SUPPORT SCENT - CLEMENGER BBDO MELBOURNEHTTP://VIMEO.COM/35698182

WHAT TO CONSIDERAS YOU WATCH:WHAT WAS THE PROBLEM?HOW DID THEY SOLVE IT?DID YOU BELIEVE IT?WHEN DID YOUR ATTENTION WANE?DID THE VIDEO MAKE YOU JEALOUS?

THREE STEPS TOMAKING BETTERAWARD VIDEOS.

PART 1:CHOOSING WORK

WAS THE BRIEFINTERESTING?

WILL PEOPLE KNOWTHIS PRODUCT?

SURE THE CLIENT LIKEDIT. THE AGENCY’S EVENPROUD OF IT. BUT, WASIT DIFFERENT? WAS ITNEW?

WILL IT MAKE THE AGENCYREEL? (THATS EASY)WILL IT MAKE YOUR BOOK?(SHOULD BE MUCH HARDER)

PART 2:CHOOSINGA CATEGORY

CHOOSING A CATEGORYIS A MEDIA PLACEMENT

(AGENCY SPY AD…WIDEN DIDNT ENTER)

WRITE THE FNIKE WRITE THE FUTURE - INTEGRATED CAMPAIGNHTTP://VIMEO.COM/35698227

LIST OF CATEGORIESCONTENT & CONTACT INTERACTIVEDESIGN OUT OF HOMEDIRECT MAIL PRINTFILM PRINT TECHNIQUEFILM TECHNIQUE PUBLIC RELATIONSHALL OF FAME RADIOINNOVATIVE MEDIA RADIO TECHNIQUEINTEGRATED CAMPAIGN FACEBOOK INTEGRATED MEDIA

THINGS TO CONSIDER.LAST YEAR’S WINNERSTHE BEST YOU’VE SEEN THIS YEARCLICHÉD TRENDS THAT MADE HEADLINESWHERE THE NEW “BAR” ISAPPLYING TO DIFFERENT CATEGORIES.(KARL WILL THANK YOU.)

PART 3:PACKAGINGTHE WORK

EXPLAIN THE PROBLEM, :15 KEEP IT SIMPLE EXPLAIN THE UNIQUE :15 SOLUTION. WHY IT MATTERED. SPEND THE NEXT MINUTE OR 1:15 SO ON THE SEXY IDEA DESCRIBE THE IMPACT+ :15 (UNDERSELL HARD HERE) KNOW WHEN TO STOP. 2:00

REMEMBER:WHAT WAS THE PROBLEM?HOW DID THEY SOLVE IT?DID YOU BELIEVE IT?WHEN DID YOUR ATTENTION WANE?DID THE VIDEO MAKE YOU JEALOUS?

BILLBOARDBILLBOARD - MUSIC. SEE WHAT ITS MADE OF - ALMAPBBDO, SAO PAULOHTTP://VIMEO.COM/35698087

VOTE. YES/NO?

THEN BREAK ALL RULESTO REALLY STANDOUT

DECODED.BING JAZ-Z - DECODE JAY-Z WITH BING – DROGA5 - NEW YORKHTTP://VIMEO.COM/35698139

A GOOD VIDEO CANMAKE AVERAGEIDEAS LOOK GOODA BAD VIDEO CANMAKE GREATIDEAS LOOK LIKE SHIT

DO:CONSIDER THE AUDIENCE:JUDGESDO:CHOOSE AND PLACE WORKSMARTLYDO:BE CREATIVE, REALLY.

DON’T:USE MARKETING SPEAKDON’T:BOAST MARKETING STATSDON’T:CHECK THE CLICHÉD BOXES

ONE LAST VIPINK PONIES: A CASE STUDY - JOHN ST.HTTP://VIMEO.COM/35698258

THANK YOU.@RAHULSABNISEXECUTIVE CREATIVE DIRECTOREURO RSCG WORLDWIDE – NEW YORK @CLIOAWARDS

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Rahulsabnis clios-case-videos-2012

by Euro RSCG Worldwide on Jan 26, 2012

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