• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Rahulsabnis clios-case-videos-2012
 

Rahulsabnis clios-case-videos-2012

on

  • 28,366 views

 

Statistics

Views

Total Views
28,366
Views on SlideShare
27,713
Embed Views
653

Actions

Likes
16
Downloads
145
Comments
1

19 Embeds 653

http://www.emmanuelvivier.com 298
http://emmanuelvivier.posterous.com 84
http://learn.efc.ac.uk 71
http://www.linkedin.com 50
http://bezoeker.opendeurendagen.ritense.com 25
http://deelnemer.opendeurendagen.ritense.com 24
http://andresito-blogdeandresito.blogspot.com 20
http://www 18
http://evivier.typepad.com 15
http://www.mktvirtual.com.br 15
http://ideasprojectqa.nokia.com 7
http://www.ideasproject.com 6
http://campus.educastur.es 6
http://a0.twimg.com 4
http://www.openbedrijvenweekend.nl 3
http://mos 3
http://luigix-i7 2
http://1esocurs2011-12.blogspot.com 1
http://acknet.dev 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Really really good preso. Thanks for sharing!
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Rahulsabnis clios-case-videos-2012 Rahulsabnis clios-case-videos-2012 Presentation Transcript

    • MAKE BETTERVIDEOS.2012.01.25@RAHULSABNISEXECUTIVE CREATIVE DIRECTOREURO RSCG WORLDWIDE – NEW YORK @CLIOAWARDS
    • WHY DO WE MAKEAWARD VIDEOS?
    • BECAUSE EXECUTIONSREDUCE BIG IDEAS TOTACTICS.
    • BECAUSE MODERNCAMPAIGNS ARECOMPLICATED.
    • BECAUSE YOU’RE NOTTHERE TO DEFEND THEWORK.
    • THE REAL REASON WEMAKE VIDEOS:
    • TO WIN.
    • FOR BRAGGINGRIGHTS
    • BECAUSE AWARDS ARE THEONLY PERMANENT THING INOUR INDUSTRY
    • WHO’S THE AUDIENCE?JUDGES
    • THEY’REBUSY, SMART…
    • CREATIVE,
    • YOU.
    • AND THEY WILL SEEMORE WORK INTHREE DAYS THANYOU WILL IN ANENTIRE YEAR.
    • JUDGING MATH:300 VIDEOS X 5:00 EACH =1500 MINUTESTHATS ABOUT 25-30 HOURSOF NON-STOP CASE STUDIES
    • SO LETS BE A JUDGE:
    • GUIDE DOGSGUIDES DOGS AUSTRALIA - SUPPORT SCENT - CLEMENGER BBDO MELBOURNEHTTP://VIMEO.COM/35698182
    • WHAT TO CONSIDERAS YOU WATCH:WHAT WAS THE PROBLEM?HOW DID THEY SOLVE IT?DID YOU BELIEVE IT?WHEN DID YOUR ATTENTION WANE?DID THE VIDEO MAKE YOU JEALOUS?
    • THREE STEPS TOMAKING BETTERAWARD VIDEOS.
    • PART 1:CHOOSING WORK
    • WAS THE BRIEFINTERESTING?
    • WILL PEOPLE KNOWTHIS PRODUCT?
    • SURE THE CLIENT LIKEDIT. THE AGENCY’S EVENPROUD OF IT. BUT, WASIT DIFFERENT? WAS ITNEW?
    • WILL IT MAKE THE AGENCYREEL? (THATS EASY)WILL IT MAKE YOUR BOOK?(SHOULD BE MUCH HARDER)
    • PART 2:CHOOSINGA CATEGORY
    • CHOOSING A CATEGORYIS A MEDIA PLACEMENT
    • (AGENCY  SPY  AD…WIDEN  DIDNT  ENTER)
    • WRITE THE FNIKE WRITE THE FUTURE - INTEGRATED CAMPAIGNHTTP://VIMEO.COM/35698227
    • LIST OF CATEGORIESCONTENT & CONTACT INTERACTIVEDESIGN OUT OF HOMEDIRECT MAIL PRINTFILM PRINT TECHNIQUEFILM TECHNIQUE PUBLIC RELATIONSHALL OF FAME RADIOINNOVATIVE  MEDIA RADIO TECHNIQUEINTEGRATED CAMPAIGN FACEBOOK INTEGRATED MEDIA
    • THINGS TO CONSIDER.LAST YEAR’S WINNERSTHE BEST YOU’VE SEEN THIS YEARCLICHÉD TRENDS THAT MADE HEADLINESWHERE THE NEW “BAR” ISAPPLYING TO DIFFERENT CATEGORIES.(KARL WILL THANK YOU.)
    • PART 3:PACKAGINGTHE WORK
    • EXPLAIN THE PROBLEM, :15 KEEP IT SIMPLE EXPLAIN THE UNIQUE :15 SOLUTION. WHY IT MATTERED. SPEND THE NEXT MINUTE OR 1:15 SO ON THE SEXY IDEA DESCRIBE THE IMPACT+ :15 (UNDERSELL HARD HERE) KNOW WHEN TO STOP. 2:00
    • REMEMBER:WHAT WAS THE PROBLEM?HOW DID THEY SOLVE IT?DID YOU BELIEVE IT?WHEN DID YOUR ATTENTION WANE?DID THE VIDEO MAKE YOU JEALOUS?
    • BILLBOARDBILLBOARD - MUSIC. SEE WHAT ITS MADE OF - ALMAPBBDO, SAO PAULOHTTP://VIMEO.COM/35698087
    • VOTE. YES/NO?
    • THEN BREAK ALL RULESTO REALLY STANDOUT
    • DECODED.BING JAZ-Z - DECODE JAY-Z WITH BING – DROGA5 - NEW YORKHTTP://VIMEO.COM/35698139
    • A GOOD VIDEO CANMAKE AVERAGEIDEAS LOOK GOODA BAD VIDEO CANMAKE GREATIDEAS LOOK LIKE SHIT
    • SO…
    • DO:CONSIDER THE AUDIENCE:JUDGESDO:CHOOSE AND PLACE WORKSMARTLYDO:BE CREATIVE, REALLY.
    • DON’T:USE MARKETING SPEAKDON’T:BOAST MARKETING STATSDON’T:CHECK THE CLICHÉD BOXES
    • ONE LAST VIPINK PONIES: A CASE STUDY - JOHN ST.HTTP://VIMEO.COM/35698258
    • THANK YOU.@RAHULSABNISEXECUTIVE CREATIVE DIRECTOREURO RSCG WORLDWIDE – NEW YORK @CLIOAWARDS