Sales Promotion A presentation by a team of Royal Albertianz
Definition
<ul><li>Sales promotion refers to short-term activities, which are aimed at promoting sales. </li></ul>
Objectives
<ul><li>To introduce new products </li></ul><ul><li>To attract new customers and retain existing ones </li></ul><ul><li>To...
Tools of Sales Promotion
<ul><li>Free Samples </li></ul><ul><li>Bonus offer </li></ul><ul><li>Exchange Scheme </li></ul><ul><li>Price-off Offer </l...
Explanations And Examples
Free Samples Distributed for free to attract customers to try out new products.
Bonus Offer Something given free or an extra amount of the product given free with the product to induce customers to buy ...
Exchange Scheme Exchange of old product for new product with a reduction in price.
Price-off offer Products are sold at a price lower than the original to boost up sales in off-season
Coupon Offer Coupons are distributed to public freely or through mail, newspaper etc. They can avail a discount on the pro...
Exhibitions Organized at local, regional, national, international level  to introduce new products, or usefulness of the p...
Trading Stamps These are given along with products according to the value of products. Sufficient amount of these are to b...
Refunds Giving the price of the product back, partially or fully, if some conditions are fulfilled.
Scratch And Win Customers scratch on a particular area either on the package of the product or on a card given on purchase...
Importance
Consumers <ul><li>Get the product at a cheaper rate </li></ul><ul><li>Chance of winning free gifts and thus economical ben...
Manufacturers <ul><li>Increases sales in competitive market and profit </li></ul><ul><li>Helps to introduce new products b...
Hope everyone enjoyed the show and received the prize I offered……….
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Sales promotion

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Sales promotion

  1. 2. Sales Promotion A presentation by a team of Royal Albertianz
  2. 3. Definition
  3. 4. <ul><li>Sales promotion refers to short-term activities, which are aimed at promoting sales. </li></ul>
  4. 5. Objectives
  5. 6. <ul><li>To introduce new products </li></ul><ul><li>To attract new customers and retain existing ones </li></ul><ul><li>To maintain sale of seasonal products </li></ul><ul><li>To meet the challenge of competition </li></ul>
  6. 7. Tools of Sales Promotion
  7. 8. <ul><li>Free Samples </li></ul><ul><li>Bonus offer </li></ul><ul><li>Exchange Scheme </li></ul><ul><li>Price-off Offer </li></ul><ul><li>Coupon Offer </li></ul><ul><li>Exhibitions </li></ul><ul><li>Trading Stamps </li></ul><ul><li>Refunds </li></ul><ul><li>Scratch And Win </li></ul>
  8. 9. Explanations And Examples
  9. 10. Free Samples Distributed for free to attract customers to try out new products.
  10. 11. Bonus Offer Something given free or an extra amount of the product given free with the product to induce customers to buy the product.
  11. 12. Exchange Scheme Exchange of old product for new product with a reduction in price.
  12. 13. Price-off offer Products are sold at a price lower than the original to boost up sales in off-season
  13. 14. Coupon Offer Coupons are distributed to public freely or through mail, newspaper etc. They can avail a discount on the product by showing the coupon.
  14. 15. Exhibitions Organized at local, regional, national, international level to introduce new products, or usefulness of the products.
  15. 16. Trading Stamps These are given along with products according to the value of products. Sufficient amount of these are to be collected within a particular time to avail some benefits.
  16. 17. Refunds Giving the price of the product back, partially or fully, if some conditions are fulfilled.
  17. 18. Scratch And Win Customers scratch on a particular area either on the package of the product or on a card given on purchase. Free gifts or cash discount will be availed as instructed in the area.
  18. 19. Importance
  19. 20. Consumers <ul><li>Get the product at a cheaper rate </li></ul><ul><li>Chance of winning free gifts and thus economical benefits </li></ul><ul><li>Get complete information about different products </li></ul><ul><li>Certain offers create confidence among customers </li></ul><ul><li>Raises standard of living through quality products </li></ul>
  20. 21. Manufacturers <ul><li>Increases sales in competitive market and profit </li></ul><ul><li>Helps to introduce new products by attracting potential customers </li></ul><ul><li>Dead stock can be quickly disposed off </li></ul><ul><li>Stabilizes sales volume by retaining customers </li></ul>
  21. 22. Hope everyone enjoyed the show and received the prize I offered……….

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