Sales promotion
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Sales promotion






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Sales promotion Sales promotion Presentation Transcript

  • Sales Promotion A presentation by a team of Royal Albertianz
  • Definition
    • Sales promotion refers to short-term activities, which are aimed at promoting sales.
  • Objectives
    • To introduce new products
    • To attract new customers and retain existing ones
    • To maintain sale of seasonal products
    • To meet the challenge of competition
  • Tools of Sales Promotion
    • Free Samples
    • Bonus offer
    • Exchange Scheme
    • Price-off Offer
    • Coupon Offer
    • Exhibitions
    • Trading Stamps
    • Refunds
    • Scratch And Win
  • Explanations And Examples
  • Free Samples Distributed for free to attract customers to try out new products.
  • Bonus Offer Something given free or an extra amount of the product given free with the product to induce customers to buy the product.
  • Exchange Scheme Exchange of old product for new product with a reduction in price.
  • Price-off offer Products are sold at a price lower than the original to boost up sales in off-season
  • Coupon Offer Coupons are distributed to public freely or through mail, newspaper etc. They can avail a discount on the product by showing the coupon.
  • Exhibitions Organized at local, regional, national, international level to introduce new products, or usefulness of the products.
  • Trading Stamps These are given along with products according to the value of products. Sufficient amount of these are to be collected within a particular time to avail some benefits.
  • Refunds Giving the price of the product back, partially or fully, if some conditions are fulfilled.
  • Scratch And Win Customers scratch on a particular area either on the package of the product or on a card given on purchase. Free gifts or cash discount will be availed as instructed in the area.
  • Importance
  • Consumers
    • Get the product at a cheaper rate
    • Chance of winning free gifts and thus economical benefits
    • Get complete information about different products
    • Certain offers create confidence among customers
    • Raises standard of living through quality products
  • Manufacturers
    • Increases sales in competitive market and profit
    • Helps to introduce new products by attracting potential customers
    • Dead stock can be quickly disposed off
    • Stabilizes sales volume by retaining customers
  • Hope everyone enjoyed the show and received the prize I offered……….