Value players will primarily target the middle and upper classes .
They can offer premium quality products at prices comparable with those prevailing in other markets, focusing on customers in the top end.
Interpretation: The target group will be considerably limited and brand-owners will have to wait for the segment to sustain itself.
Volume Vs Value Play Volume based companies can choose to drive price points down, accepting the resultant pressure on margins as the price they must pay. Interpretation: As the target group spills outward to tier II and III towns, these brand-owners will need to follow, suitably armed with distribution and service networks and seamless logistics support.
Ground Zero of Battle Zone The report predicts that the battle for new customers will be most hard-fought in the lower middle class, where, taste will become more aspirational spending power increases. even as
Urban middle- and upper-class apparel spending to grow explosively
Consumer preferences evolving markedly
True take-off in rural apparel market still a decade away
Share-of-wallet on apparel will shift modestly
Last Question Based on Conclusion Growing customer base in the existing market Following their upwardly mobile customers competing with new rivals who will try and lure them away An extremely tedious and spine cracking job What Should Companies indulged in?