THREADLESS.COM Rahul Nambiar Master in Digital Marketing, Class of 2010, IE Business School

Business Overview – CrowdSourcing actually works Its about a community that Builds the Product Markets the Product Buys the product

Its about a community that

Builds the Product

Markets the Product

Buys the product

What was the big Idea? “ Conduct a running on-line T-shirt design competition. Take the winning designs and print them on a limited number of shirts, as many as six new designs every week. Sell the shirts to the people who voted (and anyone else on the mailing list or who visits the site).

Target Audience and Action Community TA Young Male and Female College goers Designers Actions Vote for Designs Buy your favorite Tees

Community TA

Young Male and Female College goers

Designers

Actions

Vote for Designs

Buy your favorite Tees

Life cycle of a Member Connecting up outside the site as well Going Social

Leveraging Social Communities towards ecommerce

Twitter to drive traffic for Sales

User base growing at nearly 100% annually

And they are really making the $$

So, Why is threadless special? Its not just Web 2.0 More than a community Engaging and Playful Its big business $$ Quality No big investor backing!

Its not just Web 2.0

More than a community

Engaging and Playful

Its big business $$

Quality

No big investor backing!

References http://archives.chicagotribune.com/2006/sep/10/magazine/chi-0609100319sep10 http://www.slideshare.net/MediaSauce/crowd-sourcing-tap-into-your-customers-brainpower http://bonfiresocialmedia.com/2009/01/22/threadless-gets-social-media/ http://www.37signals.com/svn/posts/68-7-reasons-why-threadless-rules

http://archives.chicagotribune.com/2006/sep/10/magazine/chi-0609100319sep10

http://www.slideshare.net/MediaSauce/crowd-sourcing-tap-into-your-customers-brainpower

http://bonfiresocialmedia.com/2009/01/22/threadless-gets-social-media/

http://www.37signals.com/svn/posts/68-7-reasons-why-threadless-rules

Contact Rahul Nambiar Master in Digital Marketing, IE Business School Web: http://rahulnambiar.com http://twitter.com/rahulnambiar http://linkedin.com/in/rahulnambiar

Rahul Nambiar

Master in Digital Marketing, IE Business School

Web: http://rahulnambiar.com

http://twitter.com/rahulnambiar

http://linkedin.com/in/rahulnambiar