Obama's Digital Marketing Campaign, Analysis by Rahul Nambiar- http://rahulnambiar.wordpress.com Twitter: http://twitter.com/rahulnambiar

1. BEST PRACTICES FOR DIGITAL POLITICAL CAMPAIGNS Rahul Nambiar, 14 February 2009

4. Obama Campaign: The perfect digital communication mix Online Search & Display Ads Social Media New media & Widgets Hub Twitter, Blackberry/mobile compatible site Linkedin, Facebook, Ning, You Tube, Slideshare Email Marketing

5. Campaign Website is the hub: Multi channel point of view Exceptional Customer Experience CampaignWebsite.com Customer Acquisition Customer Engagement Customer Analytics

7. BarackObama.com – Some Screenshots Straight and Clean Messaging to create Aspiration value – Knowing your target audience Is the key Tightly connected up with Social Media Lead Capture Call to Action Uncluttered UI

10. Customer Acquisition Strategy Online Viral Videos

12. Screenshots In Game Ad’s In Xbox In Game Ad’s - Obama in Second Life In Game Ads - Obama in Xbox 360 OOH Ad in Times Square

14. Email Marketing- Obama Campaign Screenshots Campaigns to Raise Donations and Cross Sell Merchandise Email Persona, Putting a Personal touch to the emails Feedback Mailers

15. Email Marketing- Adding the personal touch

17. SMS/Text/Mobile - Screenshots Take the run-up to the elections. Here’s what short code 62262 had to say in a text message at 2:53 p.m. EDT on Oct. 30 “ Less than a week until Election Day on Nov. 4th! Barack needs your help. REPLY to this msg with your 5 digit ZIP CODE for local Obama news and voting info.” Four days later, this writer received another text message at 3:15 p.m. EST on Nov. 3 from short code 46708: “ Put your country first and vote on Tuesday! To find your polling location visit Gop.com/ElectionDay. Forward to your friends.” That message didn’t even mention the Republican presidential candidate John McCain by name. Where was the emotional appeal? Why wasn’t there a stronger call-to-action? Exactly 24 hours later, another text message pops into the box, this time from short code 62262 on Nov. 4 at 3:28 p.m. EST: “ People who love their country can change it! Make sure everyone you know votes for Barack today. For voting info call 877-874-6226 or VoteForChange.com.” Obama Mobile

19. Blogs/Social Media - Screenshots Obama on Facebook Obama on Linkedin Obama LinkedIn Group- Support Campaign through the Badge

20. Twitter- Screenshots Obama Profile Following conversations On Twitter.