Email Marketing Services

Achieve more. For less.

Outsource your Email Campaign Management to us. We do it better and cheaper. On a world-leading email platform.

Build a rich and extensive Email Marketing calendar

Eliminate operational constraints

Access specialized resources when you need them

Deploy using a world-leading email platform

Dramatically improve campaign performance.

Free up your resources to focus on marketing.

Reinvest savings into more email campaigns.

Leverage the power of Urja’s Email Marketing service.

Urja brings together the resources and a world-leading email platform to realize your advanced Email Marketing vision. Four building blocks of Advanced Email Marketing

Execution costs: Comparison of all options The real cost of in-house Email Marketing √ Operational Costs √ IT Infrastructure Costs √ Opportunity Cost Urja’s Global Delivery Model helps cut costs by up to 50% whatever the size of your enterprise or email volume

Cut complexity of email marketing. Add specialized resources whenever you need.

Increased revenue per customer by 35%. Activated dormant customers, who contributed to 30% of new transactions. India’s Largest Departmental Store Chain Boosted online bill payments by 125%. Increased overall online transactions by 25%. Generated $25 million in new deposits within 45 days. NYSE: ICN Increased membership by 4% through email referral campaign. Increased site traffic by 300% through customized newsletters. India’s Largest Coalition Loyalty Program We are a pioneer in offshore email marketing services, having extensive experience with leading marketers. Urja is India's No. 1 Email Marketing Firm. We have successfully managed thousands of email campaigns and deployed hundreds of millions of emails . Our complete email marketing services have transformed the Email Marketing Programs of leading retailers and banks. . NYSE: C

Resources Engaged: Account Manager, Email Strategist, Creative, Digital Production & Deployment Teams, Database Associate. Business Result: End-to-end solution that exceeded campaign goals and led to increased interactive budgets. Marketing resources freed to focus on results not campaign operations. Shoppers Stop, a leading retail chain, called in Urja to help increase traffic and revenue per customer, and activate dormant customers. Critical Services Delivered: Segmentation Strategy, Program Design, Campaign & List Management, Account Management, Reporting & Analytics. Client Benefit: Completely outsourced strategy-to-execution solution. Multi-level campaign with dynamic personalization. Campaign Optimization involving near real-time analysis & customer grouping. Deployment: 4.5 million emails 96% deliverability

Campaign Execution:

Production, Testing & Deployment of

Over 10 separate campaigns

30 personalized emailers and respective landing pages

6 main segments, 4 sub-segments

Duration: 2 months

Shoppers Stop Increased revenue per customer by 35%. Activated dormant customers, who contributed to 30% of transactions.

Deployment: Over 10 million emails 97% deliverability

Campaign Execution: Production,

Testing & Deployment of:

Over 50 personalized emailers

Over 30 landing pages

Targeting 4 segments and 3 sub segments

Duration: 45 days

ICICI Bank Generated $25 million in revenue in 45 days. ICICI Bank consulted Urja for increasing customer deposits through Email Marketing. Critical Services Delivered: Campaign & Segmentation Strategy, Program Design, Creative & Production Campaign & List Management Account, Management, Reporting & Analytics. Client Benefit: Turnkey strategy-to-creative-to-execution solution. Segmented, personalized Email propositions and educational content tailored to segments. Campaign optimization involving near real-time analysis & customer grouping, fast turnaround on analysis & creatives. Resources Engaged: Account Manager, Email Strategist, Creative, Digital Production & Deployment Teams, Database Associate. Business Result: Generated significant revenues through email channel without extensive involvement of client marketing resources. Client Resources freed to focus on other critical business tasks, not email campaign operations.

Boosted online bill payments by 125%. Lifted overall online transactions by 25%. Deployment: 8 million emails 95% deliverability

Campaign Execution:

Production, Testing & Deployment of

100 personalized emailers

10 main clusters and 8 sub segments

20 page campaign microsite revised every month

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Citibank wanted to migrate customers to Online Banking. Urja was Citibank’s single-point solution provider. Critical Services Delivered: Segmentation Strategy, Program Design, Creative & Production, Programming, Campaign & List Management, Account Management, Reporting & Analysis. Client Benefit: Multi-channel strategy to execution, with email as the lead channel. Completely outsourced strategy-to-execution solution. Multi-level campaign with dynamic personalization. Campaign optimization involving near real-time analysis & customer grouping. Resources Engaged: Account Manager, Email Strategist, Creative, Digital Production & Deployment Teams, Database Associate. Business Result: Significant increase in awareness and adoption of Internet Banking channel. Campaign exceeded client goals./ Citibank

imint Increased membership by 4% through email referral campaign. Increased site traffic by 300% through customized newsletters. Resources Engaged: Account Manager, Email Strategist, Creative, Digital Production & Deployment Teams, Database Associate. Business Result: Leveraged early adopters’ enthusiasm to generate more referral membership. Created a platform for merchants through e-newsletter which imint could monetize in future. Urja is the digital agency for imint, India’s largest coalition loyalty program. Urja’s ongoing email marketing programs have built membership, increased redemption, usage, engagement and traffic to the brand website. Critical Services Delivered: Creative & Production, Campaign & List Management, Account Management, Reporting & Analysis. Client Benefit: One-stop strategy-to-creative-to-execution solution. Advanced email campaigns with dynamic content personalized by geography and member’s points. `Digital properties’in the creative newsletter such as Offer of the Month, Hot Deals . Deployment: Over 8.5 million Emailers 95% deliverability Campaign Execution: Production, Testing & Deployment of dozens of emailers and e-newsletters with landing and offer catalog pages customized for key cities.

Hari Rao Urja Interactive 19495 Biscayne Boulevard Aventura, FL 33180 Email: hari@urja.com Phone: 305-606-5666 Achieve More. For Less. Ask for an `at-cost’ Pilot! Contact Us Locations: Miami, Florida and Mumbai, India