Three components of MICROECONOMICS are the Consumer, Firm and the Market.Tata Motors Ace touches one-lakh markOur BureauMumbai March 19Tata Motors rolled out its 1,00,000th Ace, its mini-truck, 20 months after its launch, from thecompanys Pune plant. It was flagged off by Mr Ratan Tata, Chairman, Tata Motors.The Ace, suitable for urban and rural use, is powered by a small twin cylinder 16PS IDI 700ccdiesel engine, and has a turning radius of 4.3 metres. Besides being introduced in all majorStates in the country, it has also been launched in Sri Lanka, said a press release.Mr Ravi Kant, Managing Director, Tata Motors, said, "We are happy that we have been able tomeet customers need for a mini-truck for the last-mile connection, while providing comfort,style and easy maintenance. What particularly pleases us is that the Ace has been able togenerate self-employment, with many of its owners being individuals who have entered thetransportation industry for the first time."Tata Motors is setting up a dedicated plant for Ace at Pant Nagar in Uttaranchal, with anannual capacity of 2,50,000 units. The plant will begin production this year.Tata Ace HT (High Torque), a special variant to deal with a wide variety of gradients, especiallyin the North Eastern region has also been recently launched.ApplicationsThe company has developed several applications of the Tata ACE, such as water tanker, deliveryvan — box type (for high-volume low-weight cargo), delivery van — bodyline (for preciouscargo and courier services), garbage tipper, DSiltman (for desilting underground drainage andwells), dumper placer and ACE elevated platform. Tata Motors, the countrys largest automobilecompany, registered revenues of $ 5.5 billion in 2005-06.With over four million Tata vehicles plying in the country, it is the leader in commercial vehiclesand the second largest in passenger vehicles, the company said on Monday.