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  • 1. Impact ofcolor/designonPackagingOf Products
  • 2.
  • 3. Reasons of colorful/less packaging
    Scientific
    Psychological
    Govt. policies
    Marketing
    Communicate emotions
    Cultural
    Anti counterfeit
    Consumer convenience
  • 4. How do colors affect our moods?
    Purple represents royalty, spirituality, nobility, ceremony, mystery, transformation, wisdom, enlightenment, cruelty, arrogance, mourning. Purple is considered an exotic color.
    Orange is a combination of yellow and red. Orange is considered a warm color like red, but to a lesser extent; orange expresses energy. It has luminous qualities and has been used for attention-getting purposes, such as on caution signs.
    Green, one of most-often cited favorite colors. It represents nature, environment, health, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy, misfortune.
    Black is the absence of light and therefore, of color.
    It represents power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, anonymity, unhappiness, depth, style, evil, sadness, remorse, anger, underground, good technical color, mourning and death.
  • 5. Contd….
    Blue represents peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, cold, technology, and depression.
    Red is the color that we pay the most attention to. It is the warmest and most energic color in the spectrum.
    We associate red with love, valentines, danger, desire, speed, strength, violence, anger, emergency exit signs, stop signs and blood.
    Yellow represents joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard, spirtuality and inspiration.
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  • 10. Packaging machines may be of the following general types:
    Blister packs, skin packs and Vacuum Packaging Machines
    Bottle caps equipment, Over-Capping, Lidding, Closing, Seaming and Sealing Machines
    Box, Case and Tray Forming, Packing, Unpacking, Closing and Sealing Machines
    Cartoning Machines
    Cleaning, Sterilizing, Cooling and Drying Machines
    Converting Machines
    Conveyor belts, Accumulating and Related Machines
    Feeding, Orienting, Placing and Related Machines
    Filling Machines: handling liquid and powdered products
    Inspecting, Detecting and Check weigher Machines
    Label dispensers Help peel and apply labels more efficiently
    Package Filling and Closing Machines
    Palletizing, Depalletizing, Unit load assembly
    Product Identification: labeling, marking, etc.
    Shrink wrap Machines
    Form, Fill and Seal Machines
    Other speciality machinery: slitters, perforating, laser cutters, parts attachment, etc.
  • 11. Easy open can
  • 12. The purposes of packaging and package labels
  • 20.
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  • 23. FuelosophyFruit drinks designed by Templin Brink Design combine beautiful illustration and an interesting form of the bottle.
  • 24. Nutritional labelling
    Label declaration
    More and more labels are coming
    with nutritional information. Enhance
    consumer awareness
    • List of ingredients / nutrients
    • Serve size / % Daily Requirement
    • Benefits
  • 25.
  • 26.
  • 27. Banana JuiceWell, that’s an original design. Banana juice package in form of a banana!