Impact of color/design on Packaging
Of Products
By
RAMESH KUMAR
MBA (2009-11)
DMS, SOM
Pondicherry University
Reasons of colorful/less packaging
• Scientific
• Psychological
• Govt. policies
• Marketing
• Communicate emotions
• Cult...
How do colors affect our moods?
• Purple represents royalty, spirituality, nobility, ceremony,
mystery, transformation, wi...
Contd….
• Blue represents peace, tranquility, calm, stability, harmony,
unity, trust, truth, confidence, conservatism, sec...
Fragile
Do not use
hand hooks
This way up
Keep away
from sunlight
Keep away
from water
Centre of
gravity
Clamp as
indicate...
Packaging machines may be of the following general types:
Blister packs, skin packs and Vacuum Packaging Machines
Bottle c...
Easy open can
The purposes of packaging and
package labels
Physical protection
Barrier protection
Containment or agglomeration
Infor...
Fuelosophy
Fruit drinks designed by Templin Brink
Design combine beautiful illustration
and an interesting form of the bot...
Nutritional labelling
Label declaration
More and more labels are coming
with nutritional information.
Enhance
consumer awa...
Banana Juice
Well, that’s an original design. Banana
juice package in form of a banana!
Part 3
Part 3
Part 3
Part 3
Part 3
Part 3
Part 3
Part 3
Part 3
Part 3
Part 3
Part 3
Upcoming SlideShare
Loading in …5
×

Part 3

471 views
364 views

Published on

PART-3

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
471
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Part 3

  1. 1. Impact of color/design on Packaging Of Products By RAMESH KUMAR MBA (2009-11) DMS, SOM Pondicherry University
  2. 2. Reasons of colorful/less packaging • Scientific • Psychological • Govt. policies • Marketing • Communicate emotions • Cultural • Anti counterfeit • Consumer convenience
  3. 3. How do colors affect our moods? • Purple represents royalty, spirituality, nobility, ceremony, mystery, transformation, wisdom, enlightenment, cruelty, arrogance, mourning. Purple is considered an exotic color. • Orange is a combination of yellow and red. Orange is considered a warm color like red, but to a lesser extent; orange expresses energy. It has luminous qualities and has been used for attention-getting purposes, such as on caution signs. • Green, one of most-often cited favorite colors. It represents nature, environment, health, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy, misfortune. • Black is the absence of light and therefore, of color. • It represents power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, anonymity, unhappiness, depth, style, evil, sadness, remorse, anger, underground, good technical color, mourning and death.
  4. 4. Contd…. • Blue represents peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, cold, technology, and depression. • Red is the color that we pay the most attention to. It is the warmest and most energic color in the spectrum. • We associate red with love, valentines, danger, desire, speed, strength, violence, anger, emergency exit signs, stop signs and blood. • Yellow represents joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard, spirtuality and inspiration.
  5. 5. Fragile Do not use hand hooks This way up Keep away from sunlight Keep away from water Centre of gravity Clamp as indicated Do not clamp as indicated
  6. 6. Packaging machines may be of the following general types: Blister packs, skin packs and Vacuum Packaging Machines Bottle caps equipment, Over-Capping, Lidding, Closing, Seaming and Sealing Machines Box, Case and Tray Forming, Packing, Unpacking, Closing and Sealing Machines Cartoning Machines Cleaning, Sterilizing, Cooling and Drying Machines Converting Machines Conveyor belts, Accumulating and Related Machines Feeding, Orienting, Placing and Related Machines Filling Machines: handling liquid and powdered products Inspecting, Detecting and Check weigher Machines Label dispensers Help peel and apply labels more efficiently Package Filling and Closing Machines Palletizing, Depalletizing, Unit load assembly Product Identification: labeling, marking, etc. Shrink wrap Machines Form, Fill and Seal Machines Other speciality machinery: slitters, perforating, laser cutters, parts attachment, etc.
  7. 7. Easy open can
  8. 8. The purposes of packaging and package labels Physical protection Barrier protection Containment or agglomeration Information transmission Marketing Security Convenience Portion control
  9. 9. Fuelosophy Fruit drinks designed by Templin Brink Design combine beautiful illustration and an interesting form of the bottle.
  10. 10. Nutritional labelling Label declaration More and more labels are coming with nutritional information. Enhance consumer awareness • List of ingredients / nutrients • Serve size / % Daily Requirement • Benefits
  11. 11. Banana Juice Well, that’s an original design. Banana juice package in form of a banana!

×