It’s an eye catcher, and makes us sit up and take notice
When you wear red you will feel confident and in control. Wearing red will bring excitement into your day. It is the color of stimulation, showing a sense of exhilaration but also suggesting a demanding character. Use red in your ad when you want people to take action.
Meaning, Symbolism&Psychologyof Color
The power of colors stimulates our nervous system and evokes emotional states. The colors of our environment travels through our eyes to our brain causing various hormonal releases.
Ads in color are read up to 42% more often than the same ads in black and white. Color increases brand recognition by up to 80 percent. Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone
Physical Effects: Red color is commonly associated with fire, blood, war, danger, power, and even energy. When we think about emotions, we are looking at passion, desire, and most common one, love. Red color is the very first color that babies recognize. Increases enthusiasm Stimulates energy and can increase the blood pressure, respiration, heartbeat, and pulse rate Encourages action and confidence Provides a sense of protection from fears and anxiety.
Red in Business: Red say's powerful, passion, love, heat & strength. It is often used in restaurant decorating schemes because it is an appetite stimulant. Virgin, Vodafone and Coca Cola all rely on Red to stand out.
Physical Effects: Calms and sedates Cools Aids intuition.
Blue in Business: the color of safety, truth & dignity. It communicates a safe and secure place to place your money. A safe choice for a business building customer loyalty. Financial institutions, Ford ,The Gap, IBM, Intel, Pepsi uses this color
Physical Effects: Soothes Relaxes mentally, as well as physically Helps alleviate depression, nervousness, and anxiety Offers a sense of renewal, self-control, and harmony
Green in Business: Natural, Healthy, Plentiful, fertility, freedom, freshness, healing, tranquility and jealousy. Businesses use it to communicate status and wealth. BP, Heineken, Starbucks, The Masters Golf Tournament, Rolling Rock, GarnierFructis, John Deere.
White...is not a mere absence of color; it is a shining and affirmative thing, as fierce as red, as definite as black...God paints in many colors; but He never paints so gorgeously, I had almost said so gaudily, as when He paints in white." -- G. K. Chesterton
Physical Effects: Uplifts Calms the mind and nerves Offers a sense of spirituality Encourages creativity
Purple in Business royalty, luxury, wealth, sophistication, authority . In business it is upscale and works with artistic types. It is also feminine and romantic. Crown Royal, 80's Purple, Purple Consultancy, Yahoo.