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  • It’s an eye catcher, and makes us sit up and take notice
  • When you wear red you will feel confident and in control. Wearing red will bring excitement into your day. It is the color of stimulation, showing a sense of exhilaration but also suggesting a demanding character. Use red in your ad when you want people to take action.
  • Transcript

    • 1. Meaning, Symbolism&Psychologyof Color
    • 2. The power of colors stimulates our nervous system and evokes emotional states. The colors of our environment travels through our eyes to our brain causing various hormonal releases.
    • 3. Facts about colors
    • 4. Ads in color are read up to 42% more often than the same ads in black and white.
      Color increases brand recognition by up to 80 percent.
      Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone
    • 5. Psychology of color: RED
    • 6. Physical Effects:
      Red color is commonly associated with fire, blood, war, danger, power, and even energy. When we think about emotions, we are looking at passion, desire, and most common one, love.
      Red color is the very first color that babies recognize.
      Increases enthusiasm
      Stimulates energy and can increase the blood pressure, respiration, heartbeat, and pulse rate
      Encourages action and confidence
      Provides a sense of protection from fears and anxiety.
    • 7. Red in Business:
      Red say's powerful, passion, love, heat & strength.
      It is often used in restaurant decorating schemes because it is an appetite stimulant.
      Virgin, Vodafone and Coca Cola all rely on Red to stand out.
    • 8. LOGO
    • 9. Advertisement
    • 10. Red is the ultimate cure for sadness.
    • 11. Red is the ultimate cure for sadness.
    • 12.
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    • 14.
    • 15.
    • 16. Psychology of color: Blue
    • 17. Physical Effects:
      Calms and sedates
      Cools
      Aids intuition.
    • 18. Blue in Business:
      the color of safety, truth & dignity. 
      It communicates a safe and secure place to place your money.
       A safe choice for a business building customer loyalty.
      Financial institutions, Ford ,The Gap, IBM, Intel, Pepsi uses this color
    • 19. LOGO
    • 20. "I never get tired of the blue sky."
    • 21.
    • 22. Psychology of color: Green
    • 23. Physical Effects:
      Soothes
      Relaxes mentally, as well as physically
      Helps alleviate depression, nervousness, and anxiety
      Offers a sense of renewal, self-control, and harmony
    • 24. Green in Business:
      Natural, Healthy, Plentiful, fertility, freedom, freshness, healing, tranquility and jealousy.
      Businesses use it to communicate status and wealth.
      BP, Heineken, Starbucks, The Masters Golf Tournament, Rolling Rock, GarnierFructis, John Deere.
    • 25. LOGO
    • 26. "Green is the prime color of the world, and that from which its loveliness arises.”
    • 27.
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    • 30. Psychology of color: White
    • 31. Physical Effects:
      Aids mental clarity
      Encourages us to clear clutter or obstacles
      Evokes purification of thoughts or actions
      Enables fresh beginnings
    • 32. White in Business:
      It portrays purity, cleanliness & lightness, truthfulness.
      It's a neutral color that can imply purity in fashion and sterilization in the medical profession.
    • 33. LOGO
    • 34. White...is not a mere absence of color; it is a shining and affirmative thing, as fierce as red, as definite as black...God paints in many colors; but He never paints so gorgeously, I had almost said so gaudily, as when He paints in white." -- G. K. Chesterton
    • 35.
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    • 38. Physical Effects:
      makes one feel inconspicuous
      provides a restful emptiness
      is mysterious by evoking a sense of potential and possibility
    • 39. Black in Business
       Power, Elegant, Secretive.
      The color black can target your high-end market or be used in youth marketing to add mystery to your image.
    • 40. LOGO
    • 41. “Black is a color of power and strength, and to see all those players, with the captains linking their arms in front - it's a powerful picture." --Hayden Fry
    • 42.
    • 43. Psychology of color: Purple
    • 44. Physical Effects:
      Uplifts
      Calms the mind and nerves
      Offers a sense of spirituality
      Encourages creativity
    • 45. Purple in Business
      royalty, luxury, wealth, sophistication, authority .
      In business it is upscale and works with artistic types. It is also feminine and romantic.
      Crown Royal, 80's Purple, Purple Consultancy, Yahoo.
    • 46. PURPLE