March, 2011<br />Rajasthan   <br />   Competitors <br />Review<br />By: Rahul Gaur<br />(Asst. Manager – Marketing)<br />
INDEX<br />Acknowledgement 		…………………………………………………                   1<br />Bikaner<br />Bikaner Market at Glance	 	 …………………...
ACKNOWLEDGEMENT<br /> <br /> <br />Any piece of work is difficult to accomplish without the aid of others. A person needs ...
Bikaner Market at a Glance <br />8 <br />Km<br /><ul><li>Jodhpur & Jaipur Road are major Real Estate Destination of Bikaner.
 In 2010 no new project has been executed on Jodhpur Road.
  There is acceptability of Real Estate project within in the radius of 12 Km from Bikaner City Centre.</li></ul>25 Acres<...
 Soul Space has biggest project in Bikaner with 225 Acres more over within city limits.</li></ul>Mix Product<br />Launch <...
<ul><li> Maximum appreciation of 75% has been witnessed in Soul Space Project  on Jaipur Road. project market response fro...
 Most important point to be notice is that Mohan Developers has come up with 18 Acres project in 2010 on Gadisar Road the ...
 It can be observe that our Villa price is maximum in Bikaner Market @ Rs. 29 Lac. This may be the reason why we were not ...
 Out total 8  Bikaner Real Estate projects  only three projects have around 80% Completion Stage, which includes our proje...
Bikaner’s Dealer Bazaar<br />Table No. 3<br />1<br />2<br />3<br />4<br />5<br />6<br />7<br />8<br />9<br />10<br /><ul><...
AmarPratap Developers had launched 30 Acres project named SagarSetu in 2010 on Jaipur Road and it has been observed that c...
Rephcons Estate & Developers has been least rated in comparison to Ansal API. Although this project is rated above Ansal A...
  Mohan Developers the only developers who has taken chance on Gadisar Road has been ripening first mover advantage for it...
  Although Market response for Tirupati Associates is Low but Bikaner Property Dealers are bullish on this project and rat...
 Most important point to be observe that Dealer Satisfaction Level is more on Jaipur Road Projects and at the same time De...
Executive Summary - Bikaner<br /><ul><li> Most successful project of Bikaner is 225 Acres Brindavan Enclave developed by S...
 Most important point to be notice is that Mohan Developers has come up with 18 Acres project in 2010 on Gadisar Road the ...
  It can be observe that Ansal API’s Villa price is maximum in Bikaner Market @ Rs. 29 Lac. This may be the reason why we ...
 Although Market response for Tirupati Associates is Low but Bikaner Property Dealers are bullish on this project and rate...
 Jodhpur Road has maximum Real Estate projects but market indications are flowing against these project due following reas...
  Bikaner Property dealers have rated low  to Jodhpur Road projects in terms of dealer satisfaction level, although at the...
 Point to be observed that Jodhpur Road which has maximum presence of Real Estate Companies  have around 30%-60% completio...
Ajmer Market at a Glance <br /> 2.4 Acres<br />Group Housing<br />6 <br />Km<br />Company: Manglam<br /> The Manglam Resid...
 Real Estate development in Ajmer is scattered on different locations but Jaipur-Kishangarh road seems to be more prominent.
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Transcript of "Rajasthan Competitors Analysis"

  1. 1. March, 2011<br />Rajasthan <br /> Competitors <br />Review<br />By: Rahul Gaur<br />(Asst. Manager – Marketing)<br />
  2. 2. INDEX<br />Acknowledgement ………………………………………………… 1<br />Bikaner<br />Bikaner Market at Glance ………………………………………………… 2<br />Bikaner Analysis ………………………………………………… 3<br />Bikaner’s Dealer Bazaar ………………………………………………… 4<br /> Executive Summary – Bikaner ………………………………………………… 5<br />Ajmer<br />Ajmer Market at Glance ………………………………………………… 6<br />Ajmer Analysis ………………………………………………… 7<br />Ajmer’s Dealer Bazaar ………………………………………………… 8<br /> Executive Summary – Ajmer ………………………………………………… 9<br />Jodhpur<br />Jodhpur Market at Glance ………………………………………………… 10<br />Jodhpur Analysis ………………………………………………… 11<br />Jodhpur’s Dealer Bazaar ………………………………………………… 12<br /> Executive Summary – Jodhpur ………………………………………………… 13<br />Bhilwara<br />Bhilwara Market at Glance ………………………………………………… 14<br />Bhilwara Analysis ………………………………………………… 15<br />Bhilwara’s Dealer Bazaar ………………………………………………… 16<br /> Executive Summary – Bhilwara ………………………………………………… 17<br />Jaipur<br />Jaipur Market at Glance ………………………………………………… 18-19<br />Jaipur Analysis ………………………………………………… 20<br />Jaipur’s Dealer Bazaar ………………………………………………… 21<br /> Executive Summary – Jaipur ………………………………………………… 22 <br />Graphical Representations of projects used in this study only represent location of project on particular road, these Graphical presentations of projects are not to scale and does not reflect any directions.<br />
  3. 3. ACKNOWLEDGEMENT<br /> <br /> <br />Any piece of work is difficult to accomplish without the aid of others. A person needs the help of others in understanding a task successfully.<br /> The report bears the imprints of several helping hands to whom I owe my sense of gratitude like my colleagues in regional offices who collated data for this study. I am extremely grateful to my colleagues in Head Office who motivated me while preparing this report. I acknowledge the guidance & invaluable suggestions of Mr. P S Mehta (DGM – Sales & Marketing) during completion of this report.<br /> My thanks to Ansal API & Mr. Surajit Roy (COO-Rajasthan) for giving me this opportunity. My overriding debt to the Dealers & Channel partners of Ansal API who spared their valuable time by giving their inputs and useful information for this study.<br /> <br /> <br />Rahul Gaur<br />1<br />
  4. 4. Bikaner Market at a Glance <br />8 <br />Km<br /><ul><li>Jodhpur & Jaipur Road are major Real Estate Destination of Bikaner.
  5. 5. In 2010 no new project has been executed on Jodhpur Road.
  6. 6. There is acceptability of Real Estate project within in the radius of 12 Km from Bikaner City Centre.</li></ul>25 Acres<br />Launch <br />2010<br />8 <br />Km<br />Company: JagdishDudi<br /> Krishna Vihar<br />Only Plots<br />Jaisalmer Road<br />8 Km<br />8 Km<br />12 Km<br />City Centre<br />Launch <br />2010<br />Launch <br />2007<br />Launch <br />2010<br /> Company: Soul Space<br />Brindavan Enclave<br />Company: AmarPratap<br />SagarSetu<br />Gadisar Road<br />Jaipur Road<br /> Company: Mohan Dev.<br /> Mohan Nagar<br />Mix Product<br />Only Plots<br />Mix Product<br />18 Acres<br />225 Acres<br /> 30 Acres<br />Jodhpur Road<br />30 Acres<br />Launch <br />2009<br />6 <br />Km<br /> Company: Mahadev Infra.<br />Shiv Valley<br /><ul><li> Most of the Bikaner Real Estate Companies are only offering plots, even in 2010 out of 3 project launch 2 were only offering plots.
  7. 7. Soul Space has biggest project in Bikaner with 225 Acres more over within city limits.</li></ul>Mix Product<br />Launch <br />2006<br />60 Acres<br />11 <br />Km<br /> Company: Rephcons Dev.<br />Graden City<br />Only Plots<br />Launch <br />2009<br />45 Acres<br />12 <br />Km<br /> Company: Tirupati<br /> Baba Ram Dev Nagar<br />Only Plots<br />Graph -1<br />Bikaner<br />2<br />
  8. 8. <ul><li> Maximum appreciation of 75% has been witnessed in Soul Space Project on Jaipur Road. project market response from dealers is high & this company has created maximum market hype in Bikaner in terms of Branding, Advertisements etc.
  9. 9. Most important point to be notice is that Mohan Developers has come up with 18 Acres project in 2010 on Gadisar Road the only project on this road 12 Km away from city centre has 33% of market appreciation in very short span of time.
  10. 10. It can be observe that our Villa price is maximum in Bikaner Market @ Rs. 29 Lac. This may be the reason why we were not able to generate demand & acceptability of Built-up units in our projects.
  11. 11. Out total 8 Bikaner Real Estate projects only three projects have around 80% Completion Stage, which includes our project but point to be observed that Jodhpur Road which has maximum presence of Real Estate Companies have around 30%-60% completion stage more over all these projects were launched more than two years ago. The inference can be drawn that may be these companies are not cash rich OR they are facing difficulty to liquidate there stock to maintain cash flow for their projects. </li></ul>Table No. 1<br />Table No. 2<br />Bikaner<br />3<br />
  12. 12. Bikaner’s Dealer Bazaar<br />Table No. 3<br />1<br />2<br />3<br />4<br />5<br />6<br />7<br />8<br />9<br />10<br /><ul><li> Soul Space Project in 225 Acres Brindvan Enclave has been rated best located project on Jaipur Road. This project was launched in 2007 and since then 80% of project has been completed . This project is highly rated for its construction quality & past track records.
  13. 13. AmarPratap Developers had launched 30 Acres project named SagarSetu in 2010 on Jaipur Road and it has been observed that construction pace of this project is very high and in a small span of time they have executed 40% of their project. This project has been highly rated for its Location, Quality & Price.
  14. 14. Rephcons Estate & Developers has been least rated in comparison to Ansal API. Although this project is rated above Ansal API in terms of location but this project is rated below Ansal API for its Quality, Price & for its Dealer Satisfaction.</li></ul>1<br /><ul><li>Mahadev Infra Builder’s 30 Acres Shiv Valley project has been rated equal to Ansal API project in overall rating but this project has an edge over us in terms of pricing & location.
  15. 15. Mohan Developers the only developers who has taken chance on Gadisar Road has been ripening first mover advantage for its project and has been highly rated by dealers in comparison to Ansal API. One remarkable thing to be notice that the project was launched in 2010 and already executed 40% completion stage.
  16. 16. Although Market response for Tirupati Associates is Low but Bikaner Property Dealers are bullish on this project and rated above us. May be the developer is offering high commission structure but the point still need to be investigate why dealers are so bullish about this project when market response is Low. (See Table No. 3 & 4)
  17. 17. Most important point to be observe that Dealer Satisfaction Level is more on Jaipur Road Projects and at the same time Dealers have rated that they are less satisfied with Jodhpur Road projects. (See Table No. 3)</li></ul>Bikaner<br />4<br />
  18. 18. Executive Summary - Bikaner<br /><ul><li> Most successful project of Bikaner is 225 Acres Brindavan Enclave developed by Soul Space. The project is located on Jaipur Road with in city limits and reason behind success of this project can be derived due to its location, fast pace of construction and due to its market hype in terms of Branding & Advertisement.
  19. 19. Most important point to be notice is that Mohan Developers has come up with 18 Acres project in 2010 on Gadisar Road the only project on this road 12 Km away from city centre has 33% of market appreciation in very short span of time.
  20. 20. It can be observe that Ansal API’s Villa price is maximum in Bikaner Market @ Rs. 29 Lac. This may be the reason why we were not able to generate demand & acceptability of Built-up units in our projects.
  21. 21. Although Market response for Tirupati Associates is Low but Bikaner Property Dealers are bullish on this project and rated above us. May be the developer is offering high commission structure but the point still need to be investigate why dealers are so bullish about this project when market response is Low. (See Table No. 3 & 4)
  22. 22. Jodhpur Road has maximum Real Estate projects but market indications are flowing against these project due following reasons:
  23. 23. Bikaner Property dealers have rated low to Jodhpur Road projects in terms of dealer satisfaction level, although at the same time dealers are more bullish and satisfied with Jaipur Road Projects. (See Table No. 3)
  24. 24. Point to be observed that Jodhpur Road which has maximum presence of Real Estate Companies have around 30%-60% completion stage more over all these projects were launched more than two years ago. The inference can be drawn that may be these companies are not cash rich OR they are facing difficulty to liquidate there stock to maintain cash flow for their projects.</li></ul>Bikaner<br />5<br />
  25. 25. Ajmer Market at a Glance <br /> 2.4 Acres<br />Group Housing<br />6 <br />Km<br />Company: Manglam<br /> The Manglam Residency<br />Launch <br />2009<br />Pushkar Road<br />12 Km<br />8 Km<br />Pre-Launch <br />Launch <br />2010<br />City Centre<br />Company: Ansal Housing <br />Ansal Township<br /> Company: Yaduvanshi<br />Yaduvanshi Township<br />Lohagal Road<br /> Srinagar Road<br /> 100 Acres<br />Plots Only<br />32 Acres<br />Plots Only<br />10 Km<br /> University Road<br />Launch <br />2010<br /><ul><li> In present scenario Ansal API is the only company in Ajmer who is offering product mix of multiple options to its customers in terms of Villa, plot, shops etc.
  26. 26. Real Estate development in Ajmer is scattered on different locations but Jaipur-Kishangarh road seems to be more prominent.
  27. 27. Out of 7 developers 4 are offering only plots 2 are offering only apartments.
  28. 28. Total 7 developers are active in Ajmer market, 5 of them are newly launched or pre launched projects, which indicates there will be increase of supply in near future.</li></ul>Company:NuniaBuildtech<br />Brindavan Enclave<br />Jaipur Road<br />47Acres<br />Plots Only<br />Launch <br />2011<br />46 Acres<br />10 <br />Km<br /> Company: ARG Developers<br /> ARG Township<br />Group Housing<br />Launch <br />2007<br />130 Acres<br />15 <br />Km<br />Mix Product<br />100 Acres<br />Pre -Launch <br />22 <br />Km<br />Kishangarh Road<br /> Company: Mayura Group<br />Mayura Township<br />Jaipur Road<br />Only Plots<br />Graph -2<br />Ajmer<br />6<br />
  29. 29. <ul><li> So far Ansal API has performed very well in Ajmer Market and the project has witnessed up to 100% appreciation in secondary market since its launch. One of the key deriving factor for Ansal API is that this the only company till now in Ajmer Market who is offering independent built-up units.
  30. 30. Most important point to be observed is newly presence of Ansal Housing project in Ajmer. Although this 100 Acres project is still under Pre-Launch stage but in near future this project can capture some of our built-up unit market share. It is prudent to launch & liquidate more built-up units in Ajmer before our competitors like Ansal Housing.
  31. 31. Out of 7 Ajmer Real Estate projects 5 of them are newly Launch or Pre-Launch project which indicates there will be increase of supply and competition is going to be stiffer in near future. One of the first indicator is ARG Developers who is executing their project 5Km before our project, this developer is creating maximum market hype (Table No. 5) in terms of Branding & Advertisement, at the same time dealers are also very bullish for this project.
  32. 32. Mayura Group’s project is the only project after Ansal API’s Sushant City in which market appreciation up to 40% is available to its investors. More over this project is still under pre-launch stage, the reason behind its success is its location, may be its seems that this project is 22 Km away from Ajmer City Centre but from other direction it is more closer to Kishangarh which makes this project exclusive to Kishangarh. (Refer to Graph No. 2)
  33. 33. It can be observed from table number 4 that only two developers are offering Group Housing projects in Ajmer and prices of ARG Developers are higher as compare to Maglam Group even when the distance of ARG Developer’s project is more from City Centre as compare to Manglam Group’s project. (Refer to Graph No. 2)</li></ul>Table No. 4<br />Table No. 5<br />Ajmer<br />7<br />
  34. 34. Ajmer’s Dealer Bazaar<br />Table No. 6<br />1<br />2<br />3<br />4<br />5<br />6<br />7<br />8<br />9<br />10<br /><ul><li>NuniaBuildtech’s 47 acres project on university road is rated least among all the Ajmer real estate projects by local property dealers in terms of all the parameters of this survey.
  35. 35. Mayura Group township has been overall rated below Ansal API’s project but in terms of price dealers believe this project have an edge over Ansal API.
  36. 36. Yaduvanshi Developer’s 32 Acres project have been rated above Ansal API by dealers in comparison to location of project but at the same time they do not believe that this developer will provide more quality product to Ansal API and hence rated below us in terms of Quality of construction.
  37. 37. Manglam Group is the only developer in Ajmer who has been rated favorite of Ajmer dealers in respect to all the parameters as compare to Ansal API. More over this project has completion stage of 60%, the second best after Ansal API.
  38. 38. Brokers of Ajmer are more bullish on Ansal Housing & ARG Developer project. Both the projects have been rated much higher for its dealers satisfaction level as compare to Ansal API. The point to be observe that both of the companies are new entrant to Ajmer market and dealer satisfaction level shows that these companies are making desperate effort for setting up good dealers network.
  39. 39. It can be observed from above table that dealers have given low rating to ARG Developers on the parameter of price, as they don’t feel that Group Housing project should have such higher price 10 Km away from City Centre when other option for Group Housing like Manglam Group is available at much lower price just 6 Km away from City Centre (Also Refer Table Number 4). Secondly from above point it is clear why ARG Developer is creating maximum market hype in term of Branding & Advertising if we refer table number 5. This project is most important to watch at different level of time span, we can guided by this project for future of Group Housing schemes in Sushant City as this project is just 5 Km before our township. </li></ul>Ajmer<br />8<br />
  40. 40. Executive Summary - Ajmer<br /><ul><li> So far Ansal API has performed very well in Ajmer Market and the project has witnessed up to 100% appreciation in secondary market since its launch. One of the key deriving factor for Ansal API is that this the only company till now in Ajmer Market who is offering independent built-up units.
  41. 41. Out of 7 Ajmer Real Estate projects 5 of them are newly Launch or Pre-Launch project which indicates there will be increase of supply and competition is going to be stiffer in near future. One of the first indicator is ARG Developers who is executing their project 5Km before our project, this developer is creating maximum market hype (Table No. 14) in terms of Branding & Advertisement, at the same time dealers are also very bullish for this project.
  42. 42. Brokers of Ajmer are more bullish on Ansal Housing & ARG Developer project. Both the projects have been rated much higher for its dealers satisfaction level as compare to Ansal API. The point to be observe that both of the companies are new entrant to Ajmer market and dealer satisfaction level shows that these companies are making desperate effort for setting up good dealers network.
  43. 43. It can be observed from table no: 6 that dealers have given low rating to ARG Developers on the parameter of price, as they don’t feel that Group Housing project should have such higher price 10 Km away from City Centre when other option for Group Housing like Manglam Group is available at much lower price just 6 Km away from City Centre (Also Refer Table Number 4). Secondly from above point it is clear why ARG Developer is creating maximum market hype in term of Branding & Advertising if we refer table number 5. This project is most important to watch at different level of time span, we can guided by this project for future of Group Housing schemes in Sushant City as this project is just 5 Km before our township. </li></ul>Ajmer<br />9<br />
  44. 44. Jodhpur Market at a Glance <br />Graph -3<br />120 Acres<br />Mix Product<br />12<br /> Km<br /> Company: Ashapurna<br />Ashapurna Valley<br />13 Km<br />Launch <br />2011<br />Launch <br />2006<br /> Company: Arihant<br />ArihantAdita<br />8 Km<br />Launch <br />2011<br />12 Acres<br />Group Housing<br />Jaisalmer–Jaipur Bypass<br /> Company: Arihant<br />ArihantAyati<br />Gagana Road<br />2 Km<br />1.5 Acres<br />Launch <br />2003<br />Group Housing<br />City Centre<br /> Company: Essgee Real Estate<br />Umaid Heritage<br />Pal Link Road<br />Mix Product<br />100 Acres<br />Pal Road<br />Pali Road<br />20Acres<br />Launch <br />2007<br />Launch <br />2008<br />28 Acres<br />13<br /> Km<br />13<br /> Km<br /> Company: Ashiyana<br />Amarbagh<br /> Company: Ashapurna<br />Ashapurna Enclave<br />Built-up Only<br />Built-up Only<br />100 Acres<br />Launch <br />2006<br />184 Acres<br />135 Acres<br />14 Acres<br />Launch 2010<br />Launch 2005<br />Launch 2010<br />15<br /> Km<br />14<br /> Km<br />15<br /> Km<br />14<br /> Km<br /> Company: NIHO<br /> NIHO City<br /> Company: Parsavnath<br />Parsavnath<br />Plot Only<br />Mix Product<br />Mix Product<br />Mix Product<br /><ul><li> It can be observed from above graphical representation that in Jodhpur Real Estate Market Built-up units are widely accepted by the customers out of 12 developers 11 are offering built-up units.
  45. 45. Pali & Pal Roads are the most prominent Real Estate locations where developers are executing maximum projects.
  46. 46. Arihant Developer is an new entrant in Jodhpur market which has launched two Group Housing projects in 2011.
  47. 47. There is acceptability of Real Estate project within in the radius of up to 15 Km from Jodhpur City Centre.</li></ul>Launch <br />2008<br />111 Acres<br />15<br /> Km<br />Mix Product<br />Launch <br />2007<br />70 Acres<br />20<br /> Km<br /> Company: Prestige Dev.<br />Prescon City<br />Mix Product<br />Jodhpur<br />10<br />
  48. 48. Table No. 7<br /><ul><li> It can be observed from above table that developers other than Ansal API are offering more and more option in 3 BHK Villa accommodation where as Ansal API is focusing on 2 & 1 BHK options which give us edge in this category with competitive price advantage, as other developers are not very focused in this category.
  49. 49. Out 12 Real Estate projects of Jodhpur 7 of them are on completion stage of 70% or more, hence these are the projects which have completed certain life cycle and certainly these projects are creating less supply in the market. On the other hand for bridging the demand gap remaining 5 projects are competing most among each other and at present market conditions are favorable to Ansal API because out of these 5 projects 2 of them are Group Housing Projects, 1 is Umaid Heritage which has created Luxury Nish market for itself, 1 is NIHO’s project which is getting least market response due to its project’s past & goodwill and last one is AnandLok Jodhpur. The inference can be drawn that success of our project AnandLok Jodhpur has been achieved due to above said favorable market conditions and product pricing. We can still take advantage these market conditions by pushing our stock and repackaging them.
  50. 50. As said earlier Jodhpur market has good demand for built-up units but it can be noted from above table that as compare to plots built-up units have given moderate return, hence these built-up units are not very investor friendly. This indicate built-up units are more in demand by end users. Highest appreciation of up to 40% has been recorded in Ashiyana Housing & Parsavnath’s built-up projects. Hence it would be wiser to plan built-up units as per the taste, preference and pricing expectations of locals rather than importing new built-up concept from outside.
  51. 51. we can notice from table number 9 that new entrant in market Arihant Super Structure has created maximum market hype in terms of Branding, Advertising etc. along with Ansal API. </li></ul>Jodhpur<br />11<br />
  52. 52. Jodhpur’s Dealer Bazaar<br />Table No. 8<br />1<br />2<br />3<br />4<br />5<br />6<br />7<br />8<br />9<br />10<br /><ul><li> If we compare AshapurnaBuildcon’s project AshapurnaVelley with the help of table number 8 & 9. we can easily make out that this project has been receiving high market response but at the same time Jodhpur dealers have rated this project below Ansal API’ projects. This project has received low dealers rating in all the parameters except location, as dealers feels that Ashapurna’s project location is better than Ansal API.
  53. 53. In comparison to Ansal API, Arihant & NIHO developers have been rated least by dealers with just 1 point on a scale of 10 but if we observe same projects with table number 9 it can be noted that Arihant Developer is creating maximum market hype in terms of Advertisement & Branding, which means being a new entrant in Jodhpur market this developer is trying to create trustworthiness but above low dealer’s rating just indicates that these developers still not have strong channel network.
  54. 54. We can observe from above table that Ashiyana’sAmarbagh & Parsavnath’sParsavnath City are one of the highest rated projects in overall project rating in comparison to Ansal API but at the same time we can observe that dealers are not stratified with these projects and they have rated both of the projects below us on the parameter of dealer satisfaction level.
  55. 55. UmaidHeritege by Esgee Real Estate has created Luxury Nish Market for its self and has been rated best located and quality product of Jodhpur. No one in the market is competing with Esgee Real Estate as the target segment is totally different. Dealers have rated high this project even in terms of pricing when lowest cost of one villa in this project is 2 cores.
  56. 56. Jodhpur is the only place where dealers are most satisfied with Ansal API and rated us above among all the real estate developers of jodhpur in terms of dealer satisfaction level. This is a significant point and we can capitalize on that, by motivating dealers more. So that this additional work force will always give us edge over our competitors. </li></ul>Jodhpur<br />12<br />
  57. 57. Executive Summary - Jodhpur<br /><ul><li> Out 12 Real Estate projects of Jodhpur 7 of them are on completion stage of 70% or more, hence these are the projects which have completed certain life cycle and certainly these projects are creating less supply in the market. On the other hand for bridging the demand gap remaining 5 projects are competing most among each other and at present market conditions are favorable to Ansal API because out of these 5 projects 2 of them are Group Housing Projects, 1 is Umaid Heritage which has created Luxury Nish market for itself, 1 is NIHO’s project which is getting least market response due to its project’s past & goodwill and last one is AnandLok Jodhpur. The inference can be drawn that success of our project AnandLok Jodhpur has been achieved due to above said favorable market conditions and product pricing. We can still take advantage these market conditions by pushing our stock and repackaging them.
  58. 58. As said earlier Jodhpur market has good demand for built-up units but it can be noted from above table that as compare to plots built-up units have given moderate return, hence these built-up units are not very investor friendly. This indicate built-up units are more in demand by end users. Highest appreciation of up to 40% has been recorded in Ashiyana Housing & Parsavnath’s built-up projects. Hence it would be wiser to plan built-up units as per the taste, preference and pricing expectations of locals rather than importing new built-up concept from outside.
  59. 59. It can be observed from Table No. 7 that developers other than Ansal API are offering more and more option in 3 BHK Villa accommodation where as Ansal API is focusing on 2 & 1 BHK options which give us edge in this category with competitive price advantage, as other developers are not very focused in this category.
  60. 60. Jodhpur is the only place where dealers are most satisfied with Ansal API and rated us above among all the real estate developers of jodhpur in terms of dealer satisfaction level (Table No. 8). This is a significant point and we can capitalize on that, by motivating dealers more. So that this additional work force will always give us edge over our competitors.</li></ul>Table No. 9<br />Jodhpur<br />13<br />
  61. 61. Bhilwara Market at a Glance <br /><ul><li>Chittor Road & Gaurav Path are two prominent locations where major real estate development have been taking place.
  62. 62. Plots are only available on Gaurav Path.
  63. 63. All major projects on Chittor Road have been developed by Prabhat Automobiles.
  64. 64. Local Players are more active in Bhilwara market.</li></ul>Ajmer<br />Launch<br />2010<br />18 Acres<br />7<br />Km<br /> Company: Ahinsa Infra.<br />Navakar Greens<br />Group Housing<br />Chittor Road<br />Launch<br />2006<br />65 Acres<br />7 <br />Km<br />125 Acres<br />Launch<br />2008<br /> Company: Bharadwaj Gr.<br />Madhav Nagar<br />6 <br />Km<br />BSL Road<br /> Company: Prabhat Auto.<br />KamlaVihar<br />Plots Only<br />Built-Up Only<br />Launch<br />2010<br />32 Acres<br />7 <br />Km<br /> Company: Abhinav Int.<br /> Shree Satguru City<br />Plots Only<br />Launch<br />2008<br />20 Acres<br />Launch<br />2008<br />6 <br />Km<br />225 Acres<br /> Company: Prabhat Auto.<br />Kamla Enclave<br />6 <br />Km<br />Built-Up Only<br />Mix Product<br />Launch<br />2008<br />20 Acres<br />6 <br />Km<br /> Company: Prabhat Auto.<br />KamlaNano<br />Gaurav Path<br />Built-Up Only<br />6 Km<br />Launch<br />2010<br />City Centre<br /> Company: UB + Miraj Gr.<br />Samanvay River View<br />11 Acres<br />Built-up Only<br />Graph -4<br />Bhilwara<br />14<br />
  65. 65. Table No. 10<br /><ul><li>Prabhat Automobiles who is only major developer on Chittor road offering only built-up units in all their projects and if we observe from table number 12 as per the dealers rating this developer is offering best quality product at very competitive prices in Bhilwara market. This can also be evident that out of three projects of this developer two projects have been achieved more than 85% completion stage.
  66. 66. Plots are only available on Gaurav Path and only three developers are offering plots in Bhilwara including Ansal API. We can observe from above table that maximum resale rates are in Ansal API’s project @ Rs. 7000/- PSY, where as we can also make out that appreciation in Bharadwaj Group’s project is more than Ansal API, the only reason may be behind this that Bharadwaj Group has launched their project way back in 2006 at the rate of Rs. 2250/- PSY where as Ansal API has launched its project in 2008 at the rate of Rs. 4275/- PSY. And close location proximity of Bharadwaj Group to Ansal API’s project has benefited them a lot.
  67. 67. Although Ansal API has good appreciation in plots and investors have been benefitted a lot in our project but customers are not getting returns in built-up units of Sushant City. Where as per above table there are moderate returns on built-up units in our competitor’s projects. This point simply indicates that slow pace of construction of built-up units in our project is hampering appreciation and transaction of these built-up units in market and at the same time our competitors who have launched project along with in 2008 have been achieved 100% construction stage.
  68. 68. Ahinsa Infrastructure is the only developers who has launched Group Housing project in Bhilwara. As per our perspective this project is most important to watch at different span of time, as response & market trends to this project can guide us while planning future Group Housing project in our township.
  69. 69. From below table we can observe all the projects of Chittor Road has created maximum market hype in terms of Advertising branding, where as Prabhat Auto’s projects are getting good response from market along with market hype. </li></ul>Table No. 11<br />Bhilwara<br />15<br />
  70. 70. Bhilwara’s Dealer Bazaar<br />Table No. 12<br />1<br />2<br />3<br />4<br />5<br />6<br />7<br />8<br />9<br />10<br /><ul><li> UB + Miraj Group has been rated below Ansal API in overall rating, even if we observe from table number 11 we will find out that this project is not getting good response from the market but even than dealers have rated this project above us in dealers satisfaction level and in all other parameters they have rated this developer very low. We can make inference from this point that this company is working hard on its dealer channel network & supporting them or may be offering higher commission slabs.
  71. 71. If we compare above rating table along with table number 11 we can find that Ahinsa Infrastructure has created high market hype and has been rated by dealers above Ansal API in overall rating but dealers have rated this project below Ansal API at the parameter of dealers satisfaction level. May be reason behind this point can be taken out that this is an Group Housing project and in secondary market this project is giving very nominal investment returns.
  72. 72. Bharadwaj Group the oldest Group in the market & Abhinav International who has launched its project behind Sushant City has been rated far behind Ansal API in major parameters but dealers are more bulish on Bharadwaj Group, as this is oldest project and in resale market this project has given appreciation up to 140%.
  73. 73. Prabhat Automobiles have been rated above us by dealers in all the parameters and this company has an edge over us in built-up units and even they have achieved advance construction stages, which makes this company more trustworthy in the Bhilwara Market. </li></ul>Bhilwara<br />16<br />
  74. 74. Executive Summary - Bhilwara<br /><ul><li> Although Ansal API’s project has good appreciation in plots and investors have been benefitted a lot in our project but customers are not getting returns in built-up units of Sushant City. Where as per above table there are moderate returns on built-up units in our competitor’s projects. This point simply indicates that slow pace of construction of built-up units in our project is hampering appreciation and transaction of these built-up units in market and at the same time our competitors who have launched project along with in 2008 have been achieved 100% construction stage.
  75. 75. Prabhat Automobiles who is only major developer on Chittor road offering only built-up units in all their projects and if we observe from table number 12 as per the dealers rating this developer is offering best quality product at very competitive prices in Bhilwara market. This can also be evident that out of three projects of this developer two projects have been achieved more than 85% completion stage.
  76. 76. Prabhat Automobiles have been rated above us by dealers in all the parameters and this company has an edge over us in built-up units and even they have achieved advance construction stages, which makes this company more trustworthy in the Bhilwara Market.
  77. 77. Ahinsa Infrastructure is the only developers who has launched Group Housing project in Bhilwara. As per our perspective this project is most important to watch at different span of time, as response & market trends to this project can guide us while planning future Group Housing project in our township.</li></ul>Bhilwara<br />17<br />
  78. 78. Launch<br />2005<br />Launch<br />2010<br />Launch<br />2005<br />125 Acres<br />3 Acres<br />500 Acres<br />18 <br />Km<br />18 <br />Km<br />20 <br />Km<br /> Company: AmrapaliGr<br />Amarpali Hi-Tech City<br /> Company: UDB<br /> Eco Living Apt.<br /> Company: Omaxe Ltd.<br />Omaxe City<br />Ajmer Rd<br />Ajmer Rd<br />Plots Only<br />Group Housing<br />Mix Product<br />Launch<br />2010<br />2.5 Acres<br />Launch<br />2009<br />7 Acres<br />17 <br />Km<br /> Company: RidhiSidhi<br /> SKY 25<br />20 <br />Km<br /> Company: Mahima Gr. <br /> Desire<br />Group Housing<br />Group Housing<br />Launch<br />2008<br />3 Acres<br />Launch<br />2009<br />12 Acres<br />17 <br />Km<br /> Company: UDB<br />Harmoney<br />20 <br />Km<br /> Company: Anukampa Gr. <br /> Hanging Garden<br />Group Housing<br />Group Housing<br />Launch<br />2010<br />2.5 Acres<br />Jaipur Market at a Glance <br />Launch<br />2010<br />17 <br />Km<br />21 Acres<br /> Company: UDB<br /> Orchid<br />20 <br />Km<br /> Company: Manglam Gr. <br />Aangan<br />Group Housing<br />Built-Up Only<br />Launch<br />2009<br />155 Acres<br />Ajmer Road<br />22 <br />Km<br /> Company: Emaar MGF <br />Jaipur Greens<br />City<br />Mix Product<br />Launch<br />2010<br />28 Acres<br />Sirsi Road<br />10 <br />Km<br />Company: Megha Colonizers<br />Rangoli Garden<br />Launch<br />2005<br />808 Acres<br />Group Housing<br />22 <br />Km<br /> Company: Vatika<br />Vatika Info Tech City<br />Sikar Road<br />Mix Product<br />Sirsi Road<br />Launch<br />2007<br />7 Acres<br />14 <br />Km<br /> Company: Manglam<br /> Grand Vista<br />Launch<br />2005<br />400 Acres<br />Group Housing<br />16 <br />Km<br />Company: Suncity Projects<br />Suncity<br />Ajmer Road<br />Sirsi Road<br />Mix Product<br />Graph -5<br />Jaipur<br />18<br />
  79. 79. Launch<br />2006<br />Launch<br />2006<br />Launch<br />2007<br />50 Acres<br />55 Acres<br />7.5 Acres<br />17 <br />Km<br />18 <br />Km<br />20 <br />Km<br />Company: Ganpati Enclave <br />Ganpati Paradise<br />Company: AshiyanaManglam<br />Utsav<br />II<br />Mix Product<br />Group Housing<br />Mix Product<br />Launch<br />2006<br />36 Acres<br />Launch<br />2003<br />375 Acres<br />20 <br />Km<br />17 <br />Km<br />Mix Product<br />Mix Product<br />Launch<br />2007<br />19 Acres<br />Launch<br />2007<br />6 Acres<br />21 <br />Km<br />15 <br />Km<br /> Company: Squin Real Estate <br /> Star City<br />Only Plots<br />Mix Product<br />Launch<br />2005<br />Kalwar Road<br />156 Acres<br />12 <br />Km<br /> Company: Manglam Gr. <br />Manglam City<br />Plots Only<br />Kalwar Road<br />Centre<br />Launch<br />2008<br />75 Acres<br />Launch<br />2007<br />125 Acres<br />45 <br />Km<br />Tonk Road<br /> Company: Divinity <br />Jaipur Ext<br />Tonk Road<br />25 <br />Km<br /> Company: Manglam Gr. <br />KanakVatika<br />Plots Only<br />Plots Only<br />Launch<br />2007<br />125 Acres<br />Launch<br />2006<br />95 Acres<br />35 <br />Km<br /> Company: Sanjeevni<br />Sanjeevni City -II<br />Tonk Road<br />30 <br />Km<br /> Company: Bhaskar Gr. <br />Bhaskar Enclave<br />Plots Only<br />Plots Only<br />Launch<br />2006<br />220 Acres<br />Launch<br />2009<br />Launch<br />2009<br />8 Acres<br />8 Acres<br />35 <br />Km<br /> Company: Sanjeevni<br />Sanjeevni City<br />30 <br />Km<br />32 <br />Km<br /> Company: Dream World <br />InderprasthVihar<br />Company: Ayesha Buildcon<br /> Celebrations<br />Plots Only<br />Plots Only<br />Group Housing<br />Jaipur<br />19<br />
  80. 80. Table No. 12A<br />Jaipur<br />20<br />
  81. 81. <ul><li>Table 12A indicates that our competitors' in Built-up product section are more focused on Group Housing projects rather than Built-up villas, the point need to be investigate that is there any oversupply of Group housing projects in Jaipur. May be this is the reason that customers have many options with them in Group Housing product category with best prices & location in comparison to Splendor Home Apartments in Sushant City and we are not able to liquidate our Splendor Home Stock. From another angle competitors are less concerned on Built-up Villas which making this product category undersupply and customer have very less option to buy, hence villas at competitive prices are easy to sell and this is the reason why Dream Home Expendable were sold easily when we repackaged this Villa at competitive prices.
  82. 82. We can observe from Table 12A that all the major competitors project on Kalwar Road including Ansal API’s project has achieved 70% or more completion stage, the point can be make out that all the projects at this location have attained certain life cycle where future supply in this location may slowly decrease and there is limited scope for any new project before Sushant City and probability of executing new project is after Sushant City is more and it also depends on the infrastructural development of this location.
  83. 83. Graph No: 5 shows that on Tonk Road availability of plots is more and developers are not offering built-up units there, where as only one Group Housing Project is under execution.
  84. 84. We can make out from Table Number 14 that Utsav, Vatika City, Grand Vista and Sushant City are the four projects which are getting maximum market response and only two companies Vatika & Ansal API have created high market hype in terms of Advertising & Branding.
  85. 85. On Ajmer Road all the competitors except RidhiSidhi Group are not focusing on affordability. RidhiSidhi’s SKY 25 project is the only project on Ajmer Road which is launched in 2010 in affordable category, this developer has reduced per unit built-up area for reducing unit price and has launched 2BHK unit in just 930 Sq Ft for making his product more affordable. Where as no other developer has reduced per unit built-up area for reducing cost on Ajmer Road.
  86. 86. We can observe from Graph No-5 that Ansal API’s project Sushant City is an oldest project in Jaipur which has recorded appreciation of 285% since its launch that is maximum in Jaipur. We can also observe from Table 12 A that built-up units in Jaipur are only generating moderate returns and maximum return on built-up units has been generated in Vatika & Ashiyana UTSAV which is next to Sushant City-II. </li></ul>Jaipur<br />21<br />
  87. 87. Table No. 14<br />Table No. 15<br />Jaipur<br />22<br />
  88. 88. <ul><li> We can observe from Table No: 15 that in overall project rating, dealers has rated Tonk Road’s projects below Ansal API and the only project on Tonk Road which has received high dealers rating in comparison to Ansal API is Ayesha Buildcon’s celebrations which is an group housing project, the only Group Housing project on Tonk Road. This project has received high rating in all the parameters and dealers have rated this project among highest in terms of dealers satisfaction level. At the same time Table No 14 reflectsthat this project is only receiving moderate returns but dealers rating reflects that they are bullish for this project .
  89. 89. Most important point to be noted from Table No: 15 that Jaipur dealers have rated Ansal API below 17 competitors projects out of total 25 competitors in terms of Quality of product and they have bad quality experience from Ansal API. We can make out from this point that market view in terms of quality product is against us and we should urgently take corrective action towards this issues.
  90. 90. Dealers have point of view that most trustworthy projects in terms of quality in comparison to Ansal API are Vatika City, Sun City and Utsav – the project next to Sushant City – II.
  91. 91. Jaipur is the most competitive market for us , we can make out from Table No. 15 that dealers have rated us very low in all the parameters in comparison to our competitors in Jaipur Market which includes local developers also but at the same time as per Table No. 14 they also think that our project Sushant City –I has receiving high market response . This point clearly indicates that our dealers network needs to re-work again. </li></ul>1<br />2<br />3<br />4<br />5<br />6<br />7<br />8<br />9<br />10<br />Jaipur<br />23<br />
  92. 92. Executive Summary - Jaipur<br /><ul><li> Table 12A indicates that our competitors' in Built-up product section are more focused on Group Housing projects rather than Built-up villas, the point need to be investigate that is there any oversupply of Group housing projects in Jaipur. May be this is the reason that customers have many options with them in Group Housing product category with best prices & location in comparison to Splendor Home Apartments in Sushant City and we are not able to liquidate our Splendor Home Stock. From another angle competitors are less concerned on Built-up Villas which making this product category undersupply and customer have very less option to buy, hence villas at competitive prices are easy to sell and this is the reason why Dream Home Expendable were sold easily when we repackaged this Villa at competitive prices.
  93. 93. Most important point to be noted from Table No: 15 that Jaipur dealers have rated Ansal API below 17 competitors projects out of total 25 competitors in terms of Quality of product and they have bad quality experience from Ansal API. We can make out from this point that market view in terms of quality product is against us and we should urgently take corrective action towards this issues.
  94. 94. On Ajmer Road all the competitors except RidhiSidhi Group are not focusing on affordability. RidhiSidhi’s SKY 25 project is the only project on Ajmer Road which is launched in 2010 in affordable category, this developer has reduced per unit built-up area for reducing unit price and has launched 2BHK unit in just 930 Sq Ft for making his product more affordable. Where as no other developer has reduced per unit built-up area for reducing cost on Ajmer Road.</li></ul>Jaipur<br />24<br />

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