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TRAVEL AGENCY MANAGEMENT PROJECT ...

TRAVEL AGENCY MANAGEMENT PROJECT
HOW TO ESTABLISH A TRAVEL AGENCY.

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  • As the company grows there will be more structure to the utilizing, with new employees being assigned a supervisor or subordinate. When the company is at its full staff potential, it will operate as any closely held utilizing, but maintain the personal interest in each employee's personal and family welfare and their contributions to the business

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  • 1. Company overview Wanderlust Tours intends to provide individual and grouptravel to leisure & pilgrim clients. Services and products provided by Wanderlust will initiallyinclude pre-arranged tours, custom packages according toclients specifications & travel consultation. Wanderlust Tours seeks to differentiate itself as the premiertravel company in Suburban Mumbai area. As it grows it will take on people and expand into relatedmarkets and services. It will also look for additional leverage by establishingrelationships and representations with appropriate strategicallies.
  • 2. Launch The company is launching in May 2013Finally the wait is over….
  • 3. Vision To provide our customers an experience of theirlifetime at unbeatable prices. To become one of the major players within thecountry.
  • 4. Mission To operate on a specialization level. To be the Numero Uno travel agency in Mumbaioffering a wide variety of options for people travellingto Middle East.
  • 5. Objective To reach the breakeven point within 3 years. To give the cheapest package to the customercompared to other travel agency
  • 6. Location Wanderlust is located at:Everest Apartments,J.P. Road,Versova ( Next to Café Coffee Day)Andheri (West)Mumbai-400061
  • 7. Actual site
  • 8. Services Wanderlust is a travel company that intends todeliver leisure travel & pilgrimage packages formiddle east to customers. We intend to guide customers in selecting a trip(s)based on pre-defined vacation criteria. This analysiswill be based on user profiles, set by theconsumers, which includes preferences such as: Budget Activities sought Destination, and Time of Travel
  • 9. Competitive Comparison There are presently few competitors among themajor players offering services similar to ours. But there are a lot of small travel agencies whoprovide pilgrimage packages for the middle east tothe customers. Hence there will be a need to not only firmlyestablish ourselves on the market, but also stronglydifferentiate ourselves from these other travelagencies.
  • 10. InvestmentNo. of investors 4Capital invested by each investor 8 lacsTotal investment 32 lacs
  • 11. Expenses on Start-upCOMPANY REGISTRATION RS. 35,000INFRASTRUCTURE RS.1,00,000INTERIORS RS.55,200ELECTRIC APPLIANCES RS. 1,22,500INSURANCE RS. 2,00,000MARKETING RS. 3,30,000STATIONERY RS.25,095MISCELLANEOUS RS. 12,000SALARY OF OFFICE BOY RS. 7,000
  • 12. Middle East as an emerging Travel Market Between 2000 and 2010, the number of travelers in the MiddleEast more than doubled, from 24.1 million to 60.3million, according to the United Nations World TravelOrganization (UNWTO). Its a level of growth unmatched by any region in the worldduring the same period. Over the past decade, Middle Eastern tourism ministries havelaunched aggressive branding campaigns. "If you wanted to do some fancy shopping, in the past youwent to Europe, or maybe the United States, but now if youwant to be pampered in a nice hotel you can stay in the MiddleEast," says John Kester, head of tourism trends and marketingstrategies at the UNWTO. Saudi Arabia, home to Mecca and Medina, leads in theregions religious tourism, gathering approximately US$7billion annually in tourism revenue.
  • 13. Strengths Weakness Assets are our own Specialization Located in target area Products are emergingdestinations Limited financial base comparedto the major players in theindustry Lack of clear strategic alliance The introduction of neworganizational practice &personal, who have notpreviously workedtogether, presents a challengeto the organization
  • 14. Opportunity Threats Can expand to B2B Pilgrimage tourism is ourbiggest strength for middle east& the market is growing withemerging destinations ofmiddle east. Emerging Destination  Unfavorable brand image as atourist destination Restrictions in the destinationcountries Not a preferred destination in theIndian Market The present growth in the tourismsector may result in an increasingnumber of firms entering themarket. This may led to increasedcompetition
  • 15. Leisure Packages we offer:PACKAGE NO. OF DAYS PRICE (PER PERSON)Dazzling Dubai 04 Nights / 05 Days INR 39,480Best of Dubai 06 Nights/ 07 Days INR 53,100Eclectic Morocco 09 Night/ 10 Days INR 80,523Fabulous Fortnight Morocco 13 Night / 14 Days INR 1,27,118Discover Oman 07 Nights/ 08 Days INR 40,239Best of Jordan 07 Nights / 08 Days INR 64,562Essential Jordan 05 Nights / 06 Days INR 59,150Classic Egypt 12 Nights/ 13Days INR 65,010Total Egypt 12 Nights/ 13Days INR 89215Amazing Turkey 05 Nights / 06 Days INR 92,913
  • 16. Amazing Turkey
  • 17. Day 1Day 3Day 4
  • 18. Visa requirements for Turkey Passport valid at least six months 1 Visa from 1 photographs with white background Covering Letter for stating purpose of visit Return confirm ticket Hotel Confirmation Foreign Exchange or International Credit card copy Bank statements last six months Tax returns last three years If Employed Letter from employer stating No Objectionfor Travel, salary slips last three months Single Entry INR 3300 Processing time: 04-07 Working Days
  • 19. Pilgrimage packages we offer:PACKAGE NO. OF DAYS PRICE (PER PERSON)Hajj (A) 36 Nights/ 37 Days INR 2,75,000Hajj (B) 19 Nights/ 20 Days INR 2,70,000Hajj (C) 14 Nights/ 15 Days INR 2,65,000Umrah (RamadaanSpecial)31 Nights/ 32 Days INR 95,786Umrah 13 Nights/ 14 Days INR 54,786
  • 20. Visa requirements for Hajj pilgrimage Passport valid for at least six more months and acceptable for entry to Saudi Arabia. One recent passport size color photograph with a white background. The applicant must submit a completed application form filled in with black ink pen or printed; theform must be signed and stamped by the authorized travel agency. The Mahram should write on the application forms complete information on his spouse andchildren or any relative with whom he is traveling. He should also provide copies of marriage orbirth certificates. Women are required to travel for Hajj with a Mahram. Proof of kinship must be submitted with theapplication form. Any woman over the age of 45 may travel without a Mahram with an organizedgroup, provided she submits a letter of no objection from her Mahram authorizing her to travelfor Hajj with the named group. This letter should be notarized. The applicant must be in possession of a non-refundable roundtrip ticket with confirmedreservations. The applicant must submit proof of vaccination for meningitis and ACYW135. Each pilgrim should submit two certified checks or cashier checks payable to Unified AgentsOffice in Jeddah for pilgrimage services (guides, Zamzam wateragents, tent accommodation in Mina and Arafat and transportation costs). These checks shouldinclude the name and the passport number of the pilgrim and date and place of issue. Eachapplicant must pay the appropriate fees. Pilgrims have the option to submit one check combiningboth fees. No applicant under the legal age of eighteen will be granted a Hajj visa if not accompanied by hisfamily.
  • 21. Visa requirements for Umrah pilgrimage Passport valid for more than 6 months from the dateentering Saudi Arabia. 2 blank visa pages on your passport. One passport photo /white background. Air line reservation confirmed. Meningitis vaccination, usually its valid for 3 years, if yougot one for less than 3 years ago it is still valid. Fill out the Saudi embassy visa application form , yoursignature must match the one signature on your passport Wives must attach copy of marriage certificate. Male Children under 18 years must attaché copy of theirbirth certificate. Unmarried female must attach a copy of birth certificateto travel either with parents or brother.
  • 22. Costing of Amazing Turkey (per pax)INR COMPONENT INRFLIGHT(INTERNATION/DOMESTIC) 32,243VISA 3300TRAVEL INSURANCE 1200TOTAL 36743USD COMPONENT USDACCOMODATION 4 STARSMDC CAVES CAPPADOCIAPINE BAY RESORT KUSADASIALKOCLAR KEBAN ISTANBULTOTAL 495SIGHTSEEING & TRANSFERSCAPPADOCIA CITY TOUR 61HOT AIR BALLON RIDE* 145*DINNER AT CAVE RESTAURENT WITHENTERTAINMENT* 66*KUSADASI HALF DAT CITY TOUR 38ISTANBUL CITY TOUR 63BOUSPHORUS CRUISE 38TOTAL 200MEALSCIMINO BISTRO CAFÉ KUSADASI (ITALIANFOOD) LUNCH 10TANDOORI ISTANBUL (INDIAN FOOD)DINNER 10TOTAL 20TOTAL PACKAGE COSTINR COMPONENT INR 36743USD COMPONENT INR 38433 (USD 715)TOTAL INR 75176SERVICE TAX 12.36% INR 9291PROFIT 10% INR 8446TOTAL PACKAGE COST INR 92,913
  • 23. Tour cancellation policy: You may cancel your booking at any time prior tocommencement of the tour by notifying us in writing, whichmust be signed by the person that signed the ReservationForm. If you cancel on or before 30 days before the first day ofthe tour, we will retain your deposit to cover our costs. Inaddition, if the cancellation notification is received less than 30days prior to the first day of the tour, additional cancellationcharges shall be as follows: Amount of Cancellation Charges: 29-15 Days before the first day of the tour - 50% 14-7 Days before the first day of the tour 75% Less than 7 Days before the first day of the tour 100%
  • 24. Marketing Strategy Initially we will focus on the local market in the western suburbanarea. Our marketing strategy will emphasize focus. We are a relatively new company on the market and hence mustfocus on certain kinds of services with certain kinds of clients. Initiallythe business will focus on the local market, expanding into theregional market as time progresses, and as we gain the necessaryexperience. Therefore the initial aim will be to instill awareness and confidence inour services. In order to achieve its goal of becoming the premieretravel agency providing middle east.
  • 25. ATL’s to be used Flyers in Leading Newspapers Advertising on 7 star DTH service(widely used in western suburbs)
  • 26.  Auto rickshaw & taxiadvertising Meru cabs advertising
  • 27. BTL’s used Facebook promotions Email Blast &Bulk SMS
  • 28. Our Facebook page received 70 likes withina week of launch
  • 29. Our travel blog received more than 250 viewsfrom all over the world within a month!
  • 30. Marketing BudgetBUDGET ALLOCATED FOR 1ST YEAR(MAY 2013-APRIL 2014)Rs. 3,30,000Quarter 1 (April-May-June) Rs. 67,500Quarter 2 (July-August-September) Rs. 52,000Quarter 3 (October-November-December)Rs. 1,07,250Quarter 4 (January-February-March) Rs. 1,03,000
  • 31. Marketing AllocationQUARTER ATL BTL REACH FOOTFALLS LEADS EXPECTEDINVESTMENTATLEXPECTEDINVESTMENTBTLQ1 FLYERS INNEWSPAPERSFBPROMOTIONMUMBAI 80 20 Rs. 10,000 NILAUTORICKSHAWRS. 7,500ADS ONMERU CABRS. 50,000Q2 FLYERS INNEWSPAPERSFACEBOOKPROMOTIONANDHERI 130 40 RS. 10,000 NILAUTORICKSHAWEMAIL BLASTS RS. 7,500 RS. 22,500CABLE NET BULK SMS RS. 9000 RS. 3000Q3 FLYERS INNEWSPAPERSFACEBOOKPAID ADSANDHERI 180 50 RS. 10,000 RS. 19,250TAXI BULK SMS RS. 75,000 RS. 3000Q4 ADS ONMERU CABSEMAIL BLAST WESTERNSUBURBS230 70 RS.50,000 RS. 22,500AUTORICKSHAWBULK SMS RS. 2,500 RS. 3,000CABLE NET FACEBOOKPAID ADSRS. 20,000 NIL
  • 32. Sales ForecastPRODUCT REACH MARKETALLOCATIONLEADS PRICING PROFITDUBAI DAZZLING DUBAI 100 34% 20INR 39,480 INR 3553BEST OF DUBAI 75 15INR 53,100 INR 4779MOROCCO ECLECTIC MOROCCO 60 7% 8INR 80,523 INR 7247FABULOUS FORTNIGHT 40 6INR 127,118 INR 11440OMAN DISCOVER OMAN 200 15% 15INR 40,239 INR 3621SAUDI HAJJ (A) 50 15% 20INR 2,75,000 INR 24750HAJJ (B) 50 10INR 2,70,000 INR 24300HAJJ (C) 50 10INR 2,65,000 INR 23850UMRAH (RAMADAANSPL)25 10INR 95,786 INR 8620UMRAH 25 30INR 54,786 INR 4930JORDAN BEST OF JORDAN 20 4% 4INR 64,562 INR 5810ESSENTIAL JORDAN 30 6INR 59,150 INR 5323EGYPT CLASSIC EGYPT 80 10% 10INR 65,010 INR 5850TOTAL EGYPT 70 8INR 89,215 INR 8109TURKEY AMAZING TURKEY 200 15% 8INR 92,913 INR 8446
  • 33. Breakeven AnalysisAverage cost of a Package Rs. 1,18,693Average packages per year 180Profit per package 10%Gross Profit in 2013-14 Rs.17,80,394Tax (30%) Rs. 5,34,118Net Profit 12,46,276
  • 34. Strategic Alliances Akbar Travels (Ticketing &Visa) Local DMC’s Travel Insurance
  • 35. Operations We follow a B2C business module where we sellpackages directly to the customers.
  • 36. Organizational Structure Wanderlust Tours shall be managed primarily byworking owners/partners. The company will engagemore of a functional organization structure wherebypeople shall be focusing on their prime area ofexpertise. However in engaging this organization structure weintend to ensure that there is open communicationbetween all personnel at all levels. With such agroup we believe it will be simple to communicatewith and support one another. Our organizational structure demonstrates theimportance we shall put on our customers, andensuring their satisfaction in utilizing our services.
  • 37. Lead CycleENQUIRY COMESTRY TO FIND OUTTHE EXACTREQUIREMENTSCONTACT THESUPPLIER & SENDTHE QUERYVISA PROCESSINGBLOCK THE DATESWITH THEAIRLINES & HOTELBOOKINGSTAKE THEBOOKING AMOUNT(50% OF THETOTAL AMOUNT)CONFIRM THEBOOKINGREVERT BACK TOTHE CUSTOMERWITHIN 48 HOURSOF THE ENQUIRYGET THEQUOTATION FROMTHE SUPPLIERTAKE THEREMAININGBALANCE AMOUNTFROM THECUSTOMERBOOKING CLOSED
  • 38. Destination Weddings