digital marketing for movie promotion

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How Reliance Communication used Digital Marketing powered by Zapak for Co Promotion of a movie Besharam, #iambesharam

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digital marketing for movie promotion

  1. 1. + #iambesharam 28th August 2013
  2. 2. + Objective To use Twitter as a medium for brand connect To leverage TG towards the brand To build brand content amongst prospect consumers
  3. 3. + What we did on Social Media Digital Poster contest #IAmBesharam Contest On Twitter #tag Trended for 3 consecutive days at No1. As a Mumbai Trend No1 - 26th – 27th September As a National Trend No1 - 27th September As a Promoted Trend Above No1 – 28th September
  4. 4. + What we achieved on Facebook Total Likes 38000+ Total comments 3900+ Total Shares 1200+ No of posters 6
  5. 5. + What we achieved on Twitter 2000+ new followers acquired 8000+ tweets @RelianceMobile reached 10lakh+ Twitter user 4.2million+ impressions Generic and brand relevant conversations during the conversations 100+ Influencers participated in the conversations
  6. 6. + KEY STATS #IAmBesharam – Promoted Trend (28 1000+ New followers acquired @reliancemobile 5000+ Tweets around #iambesharam 7.50lakh+ Reach for @reliancemobile Over all 3Million+ Impression @reliancemobile 80+ Influencers connect @reliancemobile Generic + Brand relevant conversations th Sept)
  7. 7. Digital Posters +
  8. 8. + #IAmBesharam – Mumbai Trend (26-27 th  Trend at No1 *Organic Trend  500+ New followers acquired  25+ Influencers connect  Generic + Brand relevant conversations Sept)
  9. 9. + #IAmBesharam – India Trend (27 th  #IAmBesharam Trended nationally *Organic Trend  While trending  250+ Followers acquired  50+ Influencers connect  Generic + Brand Relevant conversation Sept)
  10. 10. India Trend at No.1 for whole day
  11. 11. + KEY STATS #IAmBesharam – Promoted Trend (28  3500+ New followers acquired @reliancemobile  5000+ Tweets around #iambesharam  7.50lakh+ Reach for @reliancemobile  Over all 3Million+ Impression @reliancemobile  80+ Influencers connect @reliancemobile  Generic + Brand relevant conversations th Sept)
  12. 12. EVEN AFTER WE STOPPED THE ACTIVITY ON 28th midnight #iambesharam is still being talked about here is 20 hours tweetreach stats after activity ended
  13. 13. + About the contest  the contest ran around twitter to engage social audience for a better brand connect  The content was build up around brand and generic conversations.  Brand Content :- 3G, VAS, Callertunes, Reliance Mobile  Generic :- Besharam Movie
  14. 14. Screenshots + Brand connect
  15. 15. Screenshots + Brand connect
  16. 16. Screenshots + Brand connect
  17. 17. Screenshots + Brand connect
  18. 18. Screenshots + Brand connect
  19. 19. Screenshots + Brand connect
  20. 20. Screenshots + Brand connect
  21. 21. + Brand connect Screenshots Brand connect Brand connect
  22. 22. Screenshots + Response Tweet
  23. 23. Screenshots + Response Tweet
  24. 24. + Brand connect
  25. 25. +
  26. 26. + Brand connect
  27. 27. +
  28. 28. +
  29. 29. + TOP TWITTER INFLUENCERS CONTRIBUTED, FOLLOWED & ENGAGED

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