Catalyzing Deep Change by   Rahul Brown   April 2009 Global Impact Program University of Southern California
Superficial vs. Deep Change <ul><li>Constant </li></ul><ul><li>= No Change </li></ul><ul><li>Rare </li></ul><ul><li>=Real ...
The Case of JP <ul><li>Empowering India </li></ul><ul><li>Schools </li></ul><ul><li>Roads </li></ul><ul><li>Temple </li></...
 
Social Enterprises fail more often! Failure rate for traditional business
Why? <ul><li>Poor understanding of how change happens </li></ul><ul><li>Activating wrong tools and processes </li></ul>
Theory of Change <ul><li>Predictive Change </li></ul><ul><ul><li>Build macro systems to alter micro behavior </li></ul></u...
Black Swan
More Black Swans
Extremistan <ul><li>No choice but to bow to emergent change </li></ul>
Processes of Emergent Change
Lessons <ul><li>Compassionate Engagement </li></ul><ul><li>Gandhi’s Talisman </li></ul>
Lessons <ul><li>Integrity </li></ul><ul><li>- Aligning heart, head, and hands </li></ul>
Lessons <ul><li>Do-Nothing Design </li></ul><ul><li>- self-organize innovation, efficiency, scale </li></ul>
Lessons <ul><li>Egoless </li></ul><ul><li>Co-creation of present moment </li></ul>
Lessons <ul><li>Radically Open </li></ul>
Lessons <ul><li>No Cashing Out / No Exit Strategy </li></ul>
Lessons <ul><li>Think Small </li></ul>
Friends Without Borders
Phase 1 vs Phase 2 <ul><li>CIDER-NoTs </li></ul><ul><li>100s of volunteers </li></ul><ul><li>10s of 1000s kids </li></ul><...
Aravind Eye Care System
Lessons <ul><li>CIDER-NoTs + Personal Journey </li></ul>
“ My life is my message.” - Mahatma Gandhi
Be The Change You Wish To See in The World
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Catalyzing Deep Change

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  • Catalyzing Deep Change

    1. 1. Catalyzing Deep Change by Rahul Brown April 2009 Global Impact Program University of Southern California
    2. 2. Superficial vs. Deep Change <ul><li>Constant </li></ul><ul><li>= No Change </li></ul><ul><li>Rare </li></ul><ul><li>=Real Change </li></ul>
    3. 3. The Case of JP <ul><li>Empowering India </li></ul><ul><li>Schools </li></ul><ul><li>Roads </li></ul><ul><li>Temple </li></ul><ul><li>Access to Water </li></ul><ul><li>College Education </li></ul><ul><li>Health Care </li></ul><ul><li>Microfinance </li></ul><ul><li>$1M over 20 years </li></ul>1 village of 9K
    4. 5. Social Enterprises fail more often! Failure rate for traditional business
    5. 6. Why? <ul><li>Poor understanding of how change happens </li></ul><ul><li>Activating wrong tools and processes </li></ul>
    6. 7. Theory of Change <ul><li>Predictive Change </li></ul><ul><ul><li>Build macro systems to alter micro behavior </li></ul></ul><ul><li>Emergent Change </li></ul><ul><ul><li>Change micro behavior and allow macro systems to emerge </li></ul></ul>
    7. 8. Black Swan
    8. 9. More Black Swans
    9. 10. Extremistan <ul><li>No choice but to bow to emergent change </li></ul>
    10. 11. Processes of Emergent Change
    11. 12. Lessons <ul><li>Compassionate Engagement </li></ul><ul><li>Gandhi’s Talisman </li></ul>
    12. 13. Lessons <ul><li>Integrity </li></ul><ul><li>- Aligning heart, head, and hands </li></ul>
    13. 14. Lessons <ul><li>Do-Nothing Design </li></ul><ul><li>- self-organize innovation, efficiency, scale </li></ul>
    14. 15. Lessons <ul><li>Egoless </li></ul><ul><li>Co-creation of present moment </li></ul>
    15. 16. Lessons <ul><li>Radically Open </li></ul>
    16. 17. Lessons <ul><li>No Cashing Out / No Exit Strategy </li></ul>
    17. 18. Lessons <ul><li>Think Small </li></ul>
    18. 19. Friends Without Borders
    19. 20. Phase 1 vs Phase 2 <ul><li>CIDER-NoTs </li></ul><ul><li>100s of volunteers </li></ul><ul><li>10s of 1000s kids </li></ul><ul><li>$Mm in Free Media </li></ul><ul><li>WLL, Golden Bridge </li></ul><ul><li>Volunteer Celebs </li></ul><ul><li>$Mm in-kind donation </li></ul><ul><li>Prime Minister’s Note </li></ul><ul><li>Tons of Fun, Every Step Magical </li></ul><ul><li>C~I </li></ul><ul><li>Dozen volunteers </li></ul><ul><li>100s of kids </li></ul><ul><li>Almost no press </li></ul><ul><li>Denied Visas </li></ul><ul><li>Celebs wanting big $$ </li></ul><ul><li>$Mm for exposure </li></ul><ul><li>No call from PM </li></ul><ul><li>Much less Fun, ~Every Step Painful </li></ul>
    20. 21. Aravind Eye Care System
    21. 22. Lessons <ul><li>CIDER-NoTs + Personal Journey </li></ul>
    22. 23. “ My life is my message.” - Mahatma Gandhi
    23. 24. Be The Change You Wish To See in The World

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