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Catalyzing Deep Change
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  • 1. Catalyzing Deep Change by Rahul Brown April 2009 Global Impact Program University of Southern California
  • 2. Superficial vs. Deep Change
    • Constant
    • = No Change
    • Rare
    • =Real Change
  • 3. The Case of JP
    • Empowering India
    • Schools
    • Roads
    • Temple
    • Access to Water
    • College Education
    • Health Care
    • Microfinance
    • $1M over 20 years
    1 village of 9K
  • 4.  
  • 5. Social Enterprises fail more often! Failure rate for traditional business
  • 6. Why?
    • Poor understanding of how change happens
    • Activating wrong tools and processes
  • 7. Theory of Change
    • Predictive Change
      • Build macro systems to alter micro behavior
    • Emergent Change
      • Change micro behavior and allow macro systems to emerge
  • 8. Black Swan
  • 9. More Black Swans
  • 10. Extremistan
    • No choice but to bow to emergent change
  • 11. Processes of Emergent Change
  • 12. Lessons
    • Compassionate Engagement
    • Gandhi’s Talisman
  • 13. Lessons
    • Integrity
    • - Aligning heart, head, and hands
  • 14. Lessons
    • Do-Nothing Design
    • - self-organize innovation, efficiency, scale
  • 15. Lessons
    • Egoless
    • Co-creation of present moment
  • 16. Lessons
    • Radically Open
  • 17. Lessons
    • No Cashing Out / No Exit Strategy
  • 18. Lessons
    • Think Small
  • 19. Friends Without Borders
  • 20. Phase 1 vs Phase 2
    • CIDER-NoTs
    • 100s of volunteers
    • 10s of 1000s kids
    • $Mm in Free Media
    • WLL, Golden Bridge
    • Volunteer Celebs
    • $Mm in-kind donation
    • Prime Minister’s Note
    • Tons of Fun, Every Step Magical
    • C~I
    • Dozen volunteers
    • 100s of kids
    • Almost no press
    • Denied Visas
    • Celebs wanting big $$
    • $Mm for exposure
    • No call from PM
    • Much less Fun, ~Every Step Painful
  • 21. Aravind Eye Care System
  • 22. Lessons
    • CIDER-NoTs + Personal Journey
  • 23. “ My life is my message.” - Mahatma Gandhi
  • 24. Be The Change You Wish To See in The World