Overview of Trend Behaviours 1. Gatekeepers to 2. Youth as Figure 3. Investing in our 4. Desire to be Technology Heads Future Younger FCC youth is acting as a Young people are becoming There is a growing focus Older FCCs are looking to portal to the digital world more proactive in their and positivity regarding emulate youthful qualities for older FCCs and for communities. They are young people and their and values . Older FCCs are their communities in playing a greater role in emerging role within FCC now adopting activities that general. A digital divide politics and in steering communities. Young are typically associated with persists along old-young communities and taking people are becoming people in their teens, early lines. roles as community leaders. communities’ greatest 20s or pre-family. assets, leading to greater efforts to invest in their futures. Global FCC Trends 2011: Cult of Youth5
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Nokia Life Tools engages with aMultidimensional Ecosystem Knowledge Partners Accreditors Sponsors Information Sources Editorial Desks Brands Dev Agencies CREDIBILITY EXPERTISE TRUST FUNDING 75 KNOWLEDGE PARTNERS, 18 LANGUAGES, 4 COUNTRIES 18 Operators across 4 Countries Nokia Internal Use Only
Nokia Life Tools co-creates meaningfulcontent with Knowledge Partners Knowledge Partners Information & Knowledge Sources Knowledge Editorial Desk Online Secondary Sources Information Networks Identify & fill up Validation & Hyper-local, Information Information Advice Profile based, Aggregation Gaps Generation Messages NAMIN Regional Editorial Experts Desk Panels Analysts Information Enrichment, Processing & Validation Personalization Delivery• Over 75 Partnerships bring credible local • Generating hyper-local, personalized, timely & knowledge & information relevant information in 16 languages across 4• They achieve organization mandate for wider countries outreach Nokia Internal Use Only
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Parenting Advice on Hand WashingExample of Combining Service and Branded Messages Service Messages Branded Messages Parenting Advice Parenting Advice Parenting Advice Parenting Advice Did you know that Remember, kids coming Courtesy: Lifebuoy Courtesy: Lifebuoy Indonesia is on the way back from school or Having trouble getting Cultivating a habit of to achieving 2/3 playground bring back your child to wash their bathing daily, brushing reduction in child deaths not just hungry tummies, hands? Make it a fun teeth twice a day and by 2015? Basic hygiene but also lot of harmful event! Sing songs like "Di washing hands with helps the country to germs that cause sini senang, di sana Lifebuoy whenever the achieve these goals. Visit diarrhea. Cultivate good senang" and soon, your child uses the toilet and your nearest doctor to hygiene habits at a child will have this fun before and after meals learn more about good young age to have a habit as a part of his helps your child grow fit hygiene practices. healthy kid at home. everyday routine. and healthy. Source: Sygma Source: Sygma LIFE TOOLS HOME LIFE TOOLS HOME SHARE CALL HANDYSMART Nokia Internal Use Only
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