Creating Your Personal Brand
Using Social Media
Rahel Anne Bailie, Intentional Design Inc.
www.intentionaldesign.ca

Intro to the course and instructor

 Who are you and what is your brand?
 Social media basics and how they interact
BREAK
 Taking stock of your social capital
 Creating a promotional strategy
 Efficiency in strategy execution
LUNCH
 Techniques for successful promotion
 Create and implement action plan

Do a Google search on “Rahel Bailie”

What did you learn about me?

Search results

How many hits?
•
What is the focus?
•
What do I do?
•
What impressions have you formed about me?
•
What is my brand?


My centralized profile

My professional profile

My business blog

My online communities

The Content Wrangler (for communications pros)
•
STC (for technical communication pros)
•
Boxes and Arrows (for user experience pros)
•
Facebook
•
My social bookmarks

My presentations

My microblogging profile


EXERCISE: WHO ARE YOU?
 Take the card of 1 other participant
 Do a search on their name (personal and/or
business)
 Based on the info you find:
• Figure out their brand
• Pitch their service or product to the group
Debrief: How close did you get?


May not be able to control your brand

Can control you message

EXERCISE, pt 2: Manage Your Brand
 Create your profile
 Create your elevator pitch
 Create a 140-character version
 Create an email signature

Content assets

Basis of your marketing materials

Profile
•
Resume
•
Articles
•
Bookmarks
•
How to put them to use


Business card:

• Google profile
• chi.mp
Your office/store:

• URL (www.mysitename.ca)
• Contact info, including phone number, address,
photo
• Analytics package (to measure effects)
Public presence:

• LinkedIn, including photo, profile, elevator pitch,
recommendations
Register (claim) your blog (Technorati)


Publishing platform:

Blog on your site – articles, podcasts
•
Publish elsewhere – articles
•
Alternate publishing – YouTube, Flickr, Picasa
•
Social communities – LinkedIn groups, Facebook or
•
MySpace (musicians), Ning, MeetUp, also Confabb
Comment on other blogs

Create a library through social bookmarking

Add widgets to your site (e.g. RSS feed, social

media, Shelfari, skype status, ratings, etc)

Explore microblogging

Brand your profile page (Twitter background)

Search for people to follow

Listen, listen, listen

Engage in community

• Be part of the conversation – ask for help, give help,
add feedback, sympathize, congratulate
• Be authentic – form relationships, be real
• Provide value – 80% business, 20% personal “flavour”
• Space out your posts
• Use classroom or dinner party manners

Efficiency tools

Scheduled blog posts
•
Open ID
•
FutureTweets
•
Ping.fm
•
Getting ideas:

Alltop.com
•
Google Reader
•
Mash-ups
•
Twitter search
•

Will be different for each participant

EXERCISE: Create your social media map

Choose from tools discussed

Map how information will flow

Create accounts


Go to http://www.delicious.com/rahelab

Choose an article each from:

• Blogging
• Social media
• Twitter basics
Discuss the topic

Discuss how the topic was written (tone)


Choose and discuss from these, in groups:

jellyVANCOUVER (where to find them)
•
Third Tuesday (Facebook)
•
Wired Woman (site and Facebook and Twitter)
•
VanUE (site and Facebook and Twitter)
•
I’d Rather Be Writing (blog)
•
John Eckman (various)
•
Hamer Associates (site)
•
Joe Gollner (site)
•
Five Sketches (site and Facebook and Twitter)
•
The Pretenders (MySpace)
•
Pomplamoose (MySpace)
•
Kris Krug (kk+)
•
Rachel Kramer Bussel (blog)
•

Create a blog post

• Post it on your site
Find a related post

• Same topic, different perspective
• Similar topic, more information
Tell people about the post

Create a microblog post

• Post it via ping.fm

It’s marketing

• Create the need that you can fill
Keep up your content

• 31 Days to Better Blogging
Put your content to use

• Use articles multiple times
Keep networking

• Write and publish
• Connect