Making e-publications relevantRahel Anne Bailie             © 2012 Intentional Design Inc.@rahelab                        ...
Aboutness  Practical and social       Matches aapplicability      need
Aboutness                           Matches                           a needCool            Practical and          social ...
Our Need vs Their Need  Organizational             Consumer  expectations               expectationsBusiness benefit      ...
Organizational expectations                  http://issuu.com/theroundhouse/docs/rh11_progui_win2012_5x8_issuu/1
ContentsCast of CharactersTranslator’s Note                       About the Translator1                                   ...
Audience matters                   http://www.youtube.com/watch?v=aXV-yaFmQNk
A look at audience ebooks for Boomers Novels Non-fiction books Linear reading TOC and index links Contextual glossary Digi...
A look at audience epubs for digital natives Books, catalogues, magazines, etc An experience Added context through digital...
A look at audience For millenials, no distinction between books and apps Strong interactivity: gamification of copy Leisur...
The periodic table, 21st century
• Counting on gimmicks to improve  experience• Under-leveraging technology for basics• Under-leveraging technology for  en...
Reading experiences Linear                Targeted accessBooks and magazines    Reference and games• Reading comfort      ...
e-publication formats today                      http://en.wikipedia.org/wiki/Comparison_of_e-book_formats
Originalcontent    Subset A   Subset B   Subset C   Subset D
Making e-publications relevant                   Thank youRahel Anne Bailie             © 2012 Intentional Design Inc.@rah...
Making epublications relevant
Making epublications relevant
Making epublications relevant
Making epublications relevant
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Making epublications relevant

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For digital publications, the possibilities are as vast as one's imagination. The challenge is to channel our efforts into making sure that our digital publications – ebooks – help advance business objectives while delighting our audiences.

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Making epublications relevant

  1. 1. Making e-publications relevantRahel Anne Bailie © 2012 Intentional Design Inc.@rahelab www.intentionaldesign.ca
  2. 2. Aboutness Practical and social Matches aapplicability need
  3. 3. Aboutness Matches a needCool Practical and social applicability
  4. 4. Our Need vs Their Need Organizational Consumer expectations expectationsBusiness benefit Personalized experience• Immediacy of purchase • Resize/reflow of copy• Customer engagement • Interactivity• Upsell of other products • Ease of purchase and useBusiness efficiency Digital enhancements• Print costs eliminated • Searchability• Ease of updates • Interactivity• Ease of production • Social input
  5. 5. Organizational expectations http://issuu.com/theroundhouse/docs/rh11_progui_win2012_5x8_issuu/1
  6. 6. ContentsCast of CharactersTranslator’s Note About the Translator1 PraiseThe distance between Baehler Passage, Creditswhere Zaki Bey el Dessouki… Cover2 CopyrightAt Maxim’s, Zaki et Dessouki feels at About the Publisherhome.GlossaryQur’anic ReferencesAcknowledgementsAbout the Author
  7. 7. Audience matters http://www.youtube.com/watch?v=aXV-yaFmQNk
  8. 8. A look at audience ebooks for Boomers Novels Non-fiction books Linear reading TOC and index links Contextual glossary Digital enhancements
  9. 9. A look at audience epubs for digital natives Books, catalogues, magazines, etc An experience Added context through digital enhancements
  10. 10. A look at audience For millenials, no distinction between books and apps Strong interactivity: gamification of copy Leisure and academic Adaptive uses
  11. 11. The periodic table, 21st century
  12. 12. • Counting on gimmicks to improve experience• Under-leveraging technology for basics• Under-leveraging technology for enhancements• Now allowing for multiple reading experiences• Lack of user requirements analysis• Lack of business requirements analysis
  13. 13. Reading experiences Linear Targeted accessBooks and magazines Reference and games• Reading comfort • Content that can be• Good column flows “repackaged”• Contextual • Searching and filtering enhancements • Interactivity• Social bookmarking • Engagement
  14. 14. e-publication formats today http://en.wikipedia.org/wiki/Comparison_of_e-book_formats
  15. 15. Originalcontent Subset A Subset B Subset C Subset D
  16. 16. Making e-publications relevant Thank youRahel Anne Bailie © 2012 Intentional Design Inc.@rahelab www.intentionaldesign.ca
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