Big content - content strategy as a design framework
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Big content - content strategy as a design framework Presentation Transcript

  • 1. Big Content: Content Strategy as a Design FrameworkRahel Anne Bailie © 2012 Intentional Design Inc.@rahelab www.intentionaldesign.ca
  • 2. Content Strategy Business Technical Content/info IA/Usabilitycommunications communication management
  • 3. SOMEDESIGNFRAMEWORKS
  • 4. Product design WHERE’S THE CONTENT? Credit: NASA Engineering design process
  • 5. Industrial designWHERE’S THE CONTENT? Credit: Product design consultants Costello Design
  • 6. Web design CONTENT Credit: University of Texas
  • 7. Web design • Requirements analysis Planning • Project charter, contracts, finances • Site map, servers, folders, software, resources • Wireframe and design elements, create mock-ups Design • Review and approval cycle • Slide and code valid XHTML/CSS • Build development framework and code templates Development • Develop /test features, interactivity, links, functionality CONTENT • Fill with content • Polish Launch • Transfer to live server / test • Cross-browser check • Hand off to client Post-Launch • Documentation and source files • Project close, final documentation Credit: Smashing Magazine
  • 8. Web design CONTENT Credit: Jesse James Garrett
  • 9. Web design CONTENT Credit: UX Movement
  • 10. Web design CONTENT CONTENT Credit: Adaptive Path
  • 11. DESIGN:CONTENTDELIVERYMECHANISMS
  • 12. TechChange UX Content Design
  • 13. UXChange Tech Content Design
  • 14. UXChange Design Content Tech
  • 15. UXChange Content Design Tech Credit: conversation with Whitney Quesenbery
  • 16. UXChange Content USERS Design Tech Credit: conversation with Whitney Quesenbery
  • 17. How useful is this site…
  • 18. …without content?
  • 19. If you couldn’t find what you wanted…
  • 20. …would technical elegance matter?
  • 21. Without the content…
  • 22. …does the design matter?
  • 23. CONTENT AND DESIGN: A GREAT TEAM
  • 24. The purpose of design
  • 25. Content in context Data Context Content Infor- Content Context mation Infor- Know- Context mation ledge
  • 26. The purpose of content strategy “Content strategy is the repeatable system that governs the management of content throughout the entire lifecycle.”- Rahel Anne Bailie IntentionalDesign
  • 27. • Requirement analysis • Author/Edit• User research • Acquire• Governance planning • Version/Localize• Budget • Metadata Analyze Collect Publish Manage • Modeling/typing• Aggregate/Transform • Configure/components• Publish/Syndicate • Structure /standards• Evaluate • Repository• Iterate or sunset
  • 28. LET’S TALKCONTENTSTRATEGY
  • 29. Content strategy The phrase “from the right source on the right platform in the right media to the right people at the right time in the right channel in the right format in the right version in the right language” is quite a mouthful, and too long for Twitter. Thats why were better off calling it something simple, like content strategy. Credit: Rahel Anne Bailie
  • 30. Strategy Alternatives chosen to make happen a desired future, such as achievement of a goal or solution to a problem.
  • 31. Content Something contained, in a receptacle www.thefreedictionary.com/content The stuff between the tags Rahel Anne Bailie at Lavacon 2010 Potential information http://profile.typepad.com/jgollner Human-usable, contextualized data http://goo.gl/bmIhg
  • 32. …is expensive to create.…is a valuable business asset.…is complex to manage.…is the primary vehicle for comprehension.…deserves to be managed with care.
  • 33. WHERE AREWE GOINGWITH THIS?
  • 34. The Big C BIG Content
  • 35. …allows business to tell the whole story.…considers infrastructure.…looks at business processes.…remembers governance.…recognizes the importance of data quality.Example of how to think about Big Content:http://intentionaldesign.ca/2012/05/29/move-over-big-data-its-time-for-big-content/
  • 36. Storytelling (Curation)
  • 37. Infrastructure Interaction by Business Interaction by Interaction by Content Process Role Type Content / Document Lifecycle Management Content Federation Document Content Database Metadata Repository Repository
  • 38. Business processes Field OQ Guide Subject Matter Public Experts (content Awareness Training creators/reviewers) Program Material O&M Manual Repository SOP Option to single- Topic Topic Topic Topic Topic Topic Topic Topic source content Compliance Topic Topic Topic Topic between other Analyst Topic Topic Topic Topic Topic Topic Topic Topic publications Topic Topic Topic Topic (reviews,edits) Topic Topic Topic Topic Topic Topic Topic Topic Topic Topic Topic Topic Topic Topic Topic Topic Topic Topic Topic Topic Topic Topic Topic Topic No Yes Combine and recombine content Topic Topic Topic Topic Topic Topic Topic Topic Topic Topic Topic Topic to create manuals Approved? Topic Topic Topic Topic Topic Topic Topic Topic Topic Topic Topic Topic Documentation Archive Print Yes Web, XXXX, Outdated? Sharepoint No
  • 39. Governance Board & Committees Legal & Monitoring Regulatory Communication Risk & Business Performance Practices Management & Ethics Disclosure & Transparency
  • 40. Data quality
  • 41. Content strategy goesbeyond the content,beyond the site,beyond the design.
  • 42. Design Brief: Where is the content section?
  • 43. May 25, 2011 2 days aftervolcanic eruption
  • 44. CMS configuration: Where are your content types, flows, and models?
  • 45. So your content can be delivered as needed
  • 46. Usability tests: How are you testing content?
  • 47. ( = SIM card)( = international roaming)
  • 48. …to an integrated user experience
  • 49. User experience: How are you planning for publishing?
  • 50. Get inspiredGet informedGet involvedGet togetherGet content
  • 51. Want more content strategy?2-day intensive workshop series:contentstrategyworkshops.com