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World's Best Interactive Websites I - U.S. Edition
World's Best Interactive Websites I - U.S. Edition
World's Best Interactive Websites I - U.S. Edition
World's Best Interactive Websites I - U.S. Edition
World's Best Interactive Websites I - U.S. Edition
World's Best Interactive Websites I - U.S. Edition
World's Best Interactive Websites I - U.S. Edition
World's Best Interactive Websites I - U.S. Edition
World's Best Interactive Websites I - U.S. Edition
World's Best Interactive Websites I - U.S. Edition
World's Best Interactive Websites I - U.S. Edition
World's Best Interactive Websites I - U.S. Edition
World's Best Interactive Websites I - U.S. Edition
World's Best Interactive Websites I - U.S. Edition
World's Best Interactive Websites I - U.S. Edition
World's Best Interactive Websites I - U.S. Edition
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World's Best Interactive Websites I - U.S. Edition

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  • 1. World’s Best Interactive Nonprofit Websites Raheel Gauba
  • 2. Raheel Gauba © 2010 Blackbaud groundrules 2 there are none.
  • 3. Raheel Gauba © 2010 Blackbaud disclaimer. 3
  • 4. © 2010 BlackbaudRaheel Gauba4 Charity websites are poor campaigning tools and often fail to use the most effective web technologies “ “- Precedent (Communications agency in UK) March 19, 2010 ...found the sites often lacked basic information about the charity and appeared to have little overall strategy
  • 5. Raheel Gauba © 2010 Blackbaud interact 5 to act on or in close relation with each other“ “ - World English Dictionary
  • 6. © 2010 BlackbaudRaheel Gauba why? 6 emotion + connection = caring
  • 7. © 2010 BlackbaudRaheel Gauba isolate. 7 experience immersive journey
  • 8. © 2010 BlackbaudRaheel Gauba how? 8 inspiration idea design technology
  • 9. © 2010 BlackbaudRaheel Gauba results. 9 measurable actionable
  • 10. © 2010 BlackbaudRaheel Gauba outcomes. 10 trust conversions viral / social
  • 11. © 2010 BlackbaudRaheel Gauba achieve likeability 11 - Guy Kawasaki
  • 12. © 2010 BlackbaudRaheel Gauba it’s about marketing 12 it’s about communicating it’s about you it’s about them it’s also about technology
  • 13. © 2010 BlackbaudRaheel Gauba13 let’s dream
  • 14. © 2010 BlackbaudRaheel Gauba15 video GE Ecomagination James Alliban AR Business Card BMW Z4 Articulated Naturality - Video I Am Second Ave Maria Memorial Locator We Choose the Moon Lincoln Memorial Interactive San Francisco Symphony Orchestra Make History 9/11 Waterlife NFB All About Birds Simple Machines Lost There, Felt Here - Protect an Acre Live Hope Love Smithsonian - Ocean Portal A.R. flash x x x x x x x x x x x x x x x x x x x x x x x x NFP x x x x x x x x x x x x
  • 15. © 2010 BlackbaudRaheel Gauba16 let’s talk about you
  • 16. why, thank you!raheel gauba brand leader & creative director blackbaud twitter: @raheelgaubaemail: raheel.gauba@blackbaud.com facebook: Raheel Gauba

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