How to design a nonprofit website that delivers results 2011 - BBECon // European Conference

HOW TO DESIGNa Not-for-Profit Website That Delivers ResultsRAHEEL GAUBABrand Leader & Creative Director, Blackbaud#nfpDesignResults #bbecon

October 3, 2011 #nfpDesignResults #bbecon

!"#$%& DEUTSCH РУССКИЙ FRANÇAIS ESPAÑOL PORTUGUÊS NEDERLANDS ITALIANO ‫עברית‬ TÜRKÇEHAPPENING NOW » 24 HOURS TO END OCEAN CLEAR-CUTS Sign the Petition! 1 of 10 is the campaigning community bringing people-powered politics to decision- making worldwide THE AVAAZ MOVEMENT: The World vs Wall St − Stand with 583,292 members worldwide the Protests JOIN NOW EmailSTAND WITH THE PROTESTS CAMPAIGNS HAPPENING RIGHT NOW just now Thais Ayres, Brazil 24 hours to end o mundo vs wall street ocean clear-cuts Our oceans are being just now Johnathan McNeil, Canada decimated -- deep-sea the world vs wall street trawlers are clear-cutting our ocean floors leaving vast wastelands. In 24 just now G Bond, United States of America hours, a UN fisheries meeting could stop this the world vs wall streetThe World vs Wall Street senseless destruction -- but only if enough of us Living Proof | Campus | INT’L | USA Welcome. Join Us. ACT NOW ABOUT THE ISSUES HOT TOPICS ONE BLOG African artists say NO to hunger Act Now: Famine is the Real Hot Topic: Fight the Famine, Feed the Obscenity Future Women activists win 2011 ONE launches provocative Nobel Peace Prize PSA to fight famine in Horn OCT 7, 2011 of Africa Posted by Joe Powell ONE unveiled a new PSA titled "The F Word: Famine is the Real Obscenity" to spark a more urgent Tracking our aid: A new map response to the growing famine in Download the ONE App ONE Store for development transparency Somalia that has already killed more OCT 6, 2011 than 30,000 children in just 3 months. Want to fight extreme poverty from Pick up your own ONE shirt, white Posted by Jenna Carter your iPhone? Theres an app for that. band, water bottle and other ONE Its free and easy to use.MORE gear. MOREOctober 3, 2011 #nfpDesignResults #bbecon

PERSONALITY! Living Proof | Campus | INT’L | USA Welcome. Join Us. ACT NOW ABOUT THE ISSUES HOT TOPICS ONE BLOG African artists say NO to hunger Act Now: Famine is the Real Hot Topic: Fight the Famine, Feed the Obscenity Future Women activists win 2011 ONE launches provocative Nobel Peace Prize PSA to fight famine in Horn OCT 7, 2011 of Africa Posted by Joe Powell ONE unveiled a new PSA titled "The F Word: Famine is the Real Obscenity" to spark a more urgent Tracking our aid: A new map response to the growing famine in Download the ONE App ONE Store for development transparency Somalia that has already killed more OCT 6, 2011 than 30,000 children in just 3 months. Want to fight extreme poverty from Pick up your own ONE shirt, white Posted by Jenna Carter your iPhone? Theres an app for that. band, water bottle and other ONE Its free and easy to use.MORE gear. MORE !"#$%& DEUTSCH РУССКИЙ FRANÇAIS ESPAÑOL PORTUGUÊS NEDERLANDS ITALIANO ‫עברית‬ TÜRKÇEHAPPENING NOW » 24 HOURS TO END OCEAN CLEAR-CUTS Sign the Petition! 1 of 10 is the campaigning community bringing people-powered politics to decision- making worldwide THE AVAAZ MOVEMENT: The World vs Wall St − Stand with 583,292 members worldwide the Protests JOIN NOW EmailSTAND WITH THE PROTESTS CAMPAIGNS HAPPENING RIGHT NOW just now Thais Ayres, Brazil 24 hours to end o mundo vs wall street ocean clear-cuts Our oceans are being just now Johnathan McNeil, Canada decimated -- deep-sea the world vs wall street trawlers are clear-cutting our ocean floors leaving vast wastelands. In 24 just now G Bond, United States of America hours, a UN fisheries meeting could stop this the world vs wall streetThe World vs Wall Street senseless destruction -- but only if enough of us October 3, 2011 #nfpDesignResults #bbecon

NAVIGATION !"#$%& DEUTSCH РУССКИЙ FRANÇAIS NEDERLANDS ESPAÑOL ITALIANO PORTUGUÊS ‫עברית‬ TÜRKÇEUTS Sign the Petition! 1 of 10 is the campaigning community bringing people-powered politics to decision- making worldwide THE AVAAZ MOVEMENT:ll St − Stand with 583,292 members worldwide Living Proof | Campus | INT’L | USA Welcome. Join Us. JOIN NOW Email ACT NOW ABOUT THE ISSUES HOT TOPICS ONE BLOGAMPAIGNS HAPPENING RIGHT NOW just now Thais Ayres, Brazil 24 hours to end #nfpDesignResults #bbecon October 3, 2011 clear-cuts ocean o mundo vs wall street

PHOTOS, VIDEOS & APPSOctober 3, 2011 #nfpDesignResults #bbecon

PHOTOS, VIDEOS & APPS !"#$%& DEUTSCH РУССКИЙ FRANÇAIS ESPAÑOL PORTUGUÊS NEDERLANDS ITALIANO ‫עברית‬ TÜRKÇEHAPPENING NOW » 24 HOURS TO END OCEAN CLEAR-CUTS Sign the Petition! 1 of 10 is the campaigning community bringing people-powered politics to decision- making worldwide THE AVAAZ MOVEMENT: The World vs Wall St − Stand with 583,292 members worldwide Living Proof | Campus | INT’L | USA Welcome. Join Us. the Protests JOIN NOW Email ACT NOW ABOUT THE ISSUES HOT TOPICS ONE BLOGSTAND WITH THE PROTESTS CAMPAIGNS HAPPENING RIGHT NOW just now Thais Ayres, Brazil 24 hours to end o mundo vs wall street ocean clear-cuts Our oceans are being just now Johnathan McNeil, Canada decimated -- deep-sea the world vs wall street trawlers are clear-cutting our ocean floors leaving vast wastelands. In 24 just now G Bond, United States of America the world vs wall street African artists say NO to hunger Act Now: Famine is the Real Hot Topic: Fight the Famine, Feed theThe World vs Wall Street hours, a UN fisheries meeting could stop this senseless destruction -- but only if enough of us Obscenity Future Women activists win 2011 ONE launches provocative Nobel Peace Prize PSA to fight famine in Horn OCT 7, 2011 of Africa Posted by Joe Powell ONE unveiled a new PSA titled "The F Word: Famine is the Real Obscenity" to spark a more urgent Tracking our aid: A new map response to the growing famine in Download the ONE App ONE Store for development transparency Somalia that has already killed more OCT 6, 2011 than 30,000 children in just 3 months. Want to fight extreme poverty from Pick up your own ONE shirt, white Posted by Jenna Carter your iPhone? Theres an app for that. band, water bottle and other ONE Its free and easy to use.MORE gear. MORE October 3, 2011 #nfpDesignResults #bbecon

PROGRESS INDICATORSOctober 3, 2011 #nfpDesignResults #bbecon

NO PROGRESS INDICATORS PORTUGUÊS ‫עברית‬ TÜRKÇE is the campaigning community bringing people-powered politics to decision- making worldwide THE AVAAZ MOVEMENT: 583,292 members worldwide JOIN NOW EmailENING RIGHT NOWnow Thais Ayres, Brazil o mundo vs wall streetnow Johnathan McNeil, Canada #nfpDesignResults #bbecon the world vs wall street October 3, 2011

CALL TO ACTIONS(SIMPLE AND IN THE RIGHT PLACES)October 3, 2011 #nfpDesignResults #bbecon

CALL TO ACTIONS(SIMPLE AND IN THE RIGHT PLACES) !"#$%& DEUTSCH РУССКИЙ FRANÇAIS ESPAÑOL PORTUGUÊS NEDERLANDS ITALIANO ‫עברית‬ TÜRKÇE HAPPENING NOW » 24 HOURS TO END OCEAN CLEAR-CUTS Sign the Petition! 1 of 10 is the campaigning community bringing people-powered politics to decision- making worldwide THE AVAAZ MOVEMENT: The World vs Wall St − Stand with 583,292 members worldwide the Protests JOIN NOW Email STAND WITH THE PROTESTS CAMPAIGNS HAPPENING RIGHT NOW just now Thais Ayres, Brazil 24 hours to end o mundo vs wall street ocean clear-cuts Our oceans are being just now Johnathan McNeil, Canada decimated -- deep-sea the world vs wall street trawlers are clear-cutting our ocean floors leaving vast wastelands. In 24 just now G Bond, United States of America hours, a UN fisheries meeting could stop this the world vs wall street The World vs Wall Street senseless destruction -- but only if enough of usOctober 3, 2011 #nfpDesignResults #bbecon

CALL TO ACTIONS(SIMPLE AND IN THE RIGHT PLACES)October 3, 2011 #nfpDesignResults #bbecon

CALL TO ACTIONS(SIMPLE AND IN THE RIGHT PLACES) Living Proof | Campus | INT’L | USA Welcome. Join Us. ACT NOW ABOUT THE ISSUES HOT TOPICS ONE BLOGAfrican artists say NO to hunger Act Now: Famine is the Real Hot Topic: Fight the Famine, Feed the Obscenity Future Women activists win 2011 ONE launches provocative Nobel Peace Prize PSA to fight famine in Horn OCT 7, 2011 of Africa Posted by Joe Powell ONE unveiled a new PSA titled "The F Word: Famine is the Real Obscenity" to spark a more urgent Tracking our aid: A new map response to the growing famine in Download the ONE App ONE Store for development transparency Somalia that has already killed more OCT 6, 2011 than 30,000 children in just 3 months. Want to fight extreme poverty from Pick up your own ONE shirt, white Posted by Jenna Carter your iPhone? Theres an app for that. band, water bottle and other ONE Its free and easy to use.MORE gear. MOREOctober 3, 2011 #nfpDesignResults #bbecon

HIGH CONTRAST COLORSOctober 3, 2011 #nfpDesignResults #bbecon

HIGH CONTRAST COLORS !"#$%& DEUTSCH РУССКИЙ FRANÇAIS NEDERLANDS ESPAÑOL ITALIANO PORTUGUÊS ‫עברית‬ TÜRKÇE HAPPENING NOW » 24 HOURS TO END OCEAN CLEAR-CUTS Sign the Petition! 1 of 10 is the campaigning community bringing people-powered politics to decision- making worldwide THE AVAAZ MOVEMENT: The World vs Wall St − Stand with 583,292 members worldwide the Protests JOIN NOW Email STAND WITH THE PROTESTS CAMPAIGNS HAPPENING RIGHT NOW just now Thais Ayres, Brazil 24 hours to end o mundo vs wall street ocean clear-cuts Our oceans are being just now Johnathan McNeil, Canada decimated -- deep-sea the world vs wall street trawlers are clear-cutting our ocean floors leaving vast wastelands. In 24 just now G Bond, United States of America hours, a UN fisheries meeting could stop this the world vs wall street The World vs Wall Street senseless destruction -- but only if enough of us Living Proof | Campus | INT’L | USA Welcome. Join Us. ACT NOW ABOUT THE ISSUES HOT TOPICS ONE BLOG African artists say NO to hunger Act Now: Famine is the Real Hot Topic: Fight the Famine, Feed the Obscenity Future Women activists win 2011 ONE launches provocative Nobel Peace Prize PSA to fight famine in Horn OCT 7, 2011 of Africa Posted by Joe Powell ONE unveiled a new PSA titled "The F Word: Famine is the Real Obscenity" to spark a more urgent Tracking our aid: A new map response to the growing famine in Download the ONE App ONE Store for development transparency Somalia that has already killed more OCT 6, 2011 than 30,000 children in just 3 months. Want to fight extreme poverty from Pick up your own ONE shirt, white Posted by Jenna Carter your iPhone? Theres an app for that. band, water bottle and other ONE Its free and easy to use.MORE gear. MOREOctober 3, 2011 #nfpDesignResults #bbecon

ONLY THE CONTENTTHE VISITOR IS INTERESTED INOctober 3, 2011 #nfpDesignResults #bbecon

THE COMPLETE PICTURE.October 3, 2011 #nfpDesignResults #bbecon

THE COMPLETE PICTURE. !"#$%& DEUTSCH РУССКИЙ FRANÇAIS NEDERLANDS ESPAÑOL ITALIANO PORTUGUÊS ‫עברית‬ TÜRKÇE HAPPENING NOW » 24 HOURS TO END OCEAN CLEAR-CUTS Sign the Petition! 1 of 10 is the campaigning community bringing people-powered politics to decision- making worldwide THE AVAAZ MOVEMENT: The World vs Wall St − Stand with 583,292 members worldwide the Protests JOIN NOW Email STAND WITH THE PROTESTS CAMPAIGNS HAPPENING RIGHT NOW just now Thais Ayres, Brazil 24 hours to end o mundo vs wall street ocean clear-cuts Our oceans are being just now Johnathan McNeil, Canada decimated -- deep-sea the world vs wall street trawlers are clear-cutting our ocean floors leaving vast wastelands. In 24 just now G Bond, United States of America hours, a UN fisheries meeting could stop this the world vs wall street The World vs Wall Street senseless destruction -- but only if enough of usOctober 3, 2011 #nfpDesignResults #bbecon

THE COMPLETE PICTURE.October 3, 2011 #nfpDesignResults #bbecon

THE COMPLETE PICTURE. Living Proof | Campus | INT’L | USA Welcome. Join Us. ACT NOW ABOUT THE ISSUES HOT TOPICS ONE BLOGrican artists say NO to hunger Act Now: Famine is the Real Hot Topic: Fight the Famine, Feed Obscenity Future Women activists win 2011 ONE launches provocative Nobel Peace Prize PSA to fight famine in Horn OCT 7, 2011 of Africa Posted by Joe Powell ONE unveiled a new PSA titled "The F Word: Famine is the Real Obscenity" to spark a more urgent Tracking our aid: A new map response to the growing famine in Download the ONE App ONE Store for development transparency Somalia that has already killed more OCT 6, 2011 than 30,000 children in just 3 months. Want to fight extreme poverty from Pick up your own ONE shirt, white Posted by Jenna Carter your iPhone? Theres an app for that. band, water bottle and other ONE Its free and easy to use.MORE gear. MORE October 3, 2011 #nfpDesignResults #bbecon

your turn!October 3, 2011 #nfpDesignResults #bbecon 11

HOW TO DESIGNa Not-for-Profit Website That Delivers ResultsThank You!RAHEEL GAUBABrand Leader & Creative Director, BlackbaudTwitter: @raheelgaubaEmail: raheel.gauba@blackbaud.comSlides: www.slideshare.net/raheelgaubaFacebook: Raheel Gauba#nfpDesignResults #bbecon

How to design a nonprofit website that delivers results 2011 - BBECon // European Conference

by Raheel Gauba on Oct 13, 2011

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How to design a nonprofit website that delivers results 2011 - BBECon // European Conference Presentation Transcript