Creating an Interactive & Engaging Website

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  • Foster activities that allow your audience to connect with and support the organizational goals and mission – Equip internal users with tools and data to enhance organizational activities ranging from data and content management to marketing initiatives\n\n
  • Enable multi-directional, multi-platform communication platform that is able to serve constituents 24/7/365\n\n
  • Enable multi-directional, multi-platform communication platform that is able to serve constituents 24/7/365\n\n
  • Enable multi-directional, multi-platform communication platform that is able to serve constituents 24/7/365\n\n
  • Redesign the look and feel of your web presence using equal parts form and function to create a scalable presence that meets the expectation of today’s internet users \n\n
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  • Creating an Interactive & Engaging Website

    1. 1. CREATING AN INTERACTIVE AND ENGAGING WEBSITE Raheel GaubaBrand Leader / Creative Director
    2. 2. Raheel Gauba © 2011 Blackbaud
    3. 3. hello! raheel gauba brand leader & creative director email: raheel.gauba@blackbaud.com facebook: Raheel Gauba twitter: @raheelgauba Raheel Gauba © 2011 Blackbaud
    4. 4. ground rules3 Raheel Gauba © 2011 Blackbaud
    5. 5. ground rules there are none.3 Raheel Gauba © 2011 Blackbaud
    6. 6. 4 Raheel Gauba © 2011 Blackbaud
    7. 7. “ Charity websites are poor campaigning tools and often fail to use the most “ effective web - Precedent (Communications agency in UK) March 19, 2010 technologies ...found the sites often lacked basic information about the charity and appeared to have little overall strategy4 Raheel Gauba © 2011 Blackbaud
    8. 8. 68% of U.S. online shoppers agree that they will distrust a site that doesn’t have a professional appearance eMarketer - 2006 Raheel Gauba © 2011 Blackbaud
    9. 9. 75% of web users admit making judgements about the credibility of an organization based on the design of its website BJ Fogg, Stanford Web Credibility Project Raheel Gauba © 2011 Blackbaud
    10. 10. it’s simple when users find information quickly + easily, they will return repeat users are extremely valuable, they are more likely to “convert” when users have a positive experience, they will recommend your site to others Raheel Gauba © 2011 Blackbaud
    11. 11. Microsoft’s Bing.com search engineincreased their revenue by $80M just by adjusting the color of their hyperlinks - Paul Ray, UX Manager (Bing.com) Raheel Gauba © 2011 Blackbaud
    12. 12. American Heart Association enjoyed a 60% increase in donations after conducting a usability analysis andmaking adjustments to the homepage,updating the design and improved the sign-in process. - Usability Sciences Raheel Gauba © 2011 Blackbaud
    13. 13. Amazon.com added $2.5B to theirrevenue stream by adjusting the sort order of user comments. - (I’ll have to get back to you on the source) Raheel Gauba © 2011 Blackbaud
    14. 14. interact “ “ to act on or in close relation with each other - World English Dictionary11 Raheel Gauba © 2011 Blackbaud
    15. 15. why? emotion + connection = caring12 Raheel Gauba © 2011 Blackbaud
    16. 16. results. measurable actionable13 Raheel Gauba © 2011 Blackbaud
    17. 17. outcomes. trust conversions viral / social14 Raheel Gauba © 2011 Blackbaud
    18. 18. speaking ofsocial • Social media users set higher goals (3 x higher) • Twitter users raise more funds (10 x more) • On average, each FB post worth $10 in donations • Get your mind blown by attending the next session!!15 Raheel Gauba © 2011 Blackbaud
    19. 19. achieve likeability - Guy Kawasaki16 Raheel Gauba © 2011 Blackbaud
    20. 20. Make the world a better place.17 Blackbaud.com Discovery - Raheel Gauba © 2010 Blackbaud
    21. 21. Make the world a better place. SUPPORT ORGANIZATIONAL GOALS17 Blackbaud.com Discovery - Raheel Gauba © 2010 Blackbaud
    22. 22. BUILD A COMMUNITY &STRENGTHEN RELATIONSHIPS
    23. 23. CREATE / IMPROVE BRAND AWARENESS
    24. 24. 20 Raheel Gauba © 2010 Blackbaud
    25. 25. it’s about marketing20 Raheel Gauba © 2010 Blackbaud
    26. 26. it’s about marketing it’s about communicating20 Raheel Gauba © 2010 Blackbaud
    27. 27. it’s about marketing it’s about communicating it’s about you20 Raheel Gauba © 2010 Blackbaud
    28. 28. it’s about marketing it’s about communicating it’s about you it’s about your supporters20 Raheel Gauba © 2010 Blackbaud
    29. 29. it’s about marketing it’s about communicating it’s about you it’s about your supporters it’s also about technology20 Raheel Gauba © 2010 Blackbaud
    30. 30. 21 Raheel Gauba © 2010 Blackbaud
    31. 31. social video A.R. flash NFPGE Ecomagination x xAvaaz.org x xBMW Z4 xThe Majestic Plastic Bag xI Am Second x x xAve Maria Memorial Locator x xWe Choose the Moon x x xLincoln Memorial Interactive x x xSan Francisco Symphony Orchestra x xMake History 9/11 x x xWaterlife NFB x xAll About Birds x xSimple Machines x xLost There, Felt Here - Protect an Acre x x xLight It Up Blue x xVoteEasy - 2010 x x21 Raheel Gauba © 2010 Blackbaud
    32. 32. social video A.R. flash NFPGE Ecomagination x xAvaaz.org x xBMW Z4 xThe Majestic Plastic Bag xI Am Second x x xAve Maria Memorial Locator x xWe Choose the Moon x x xLincoln Memorial Interactive x x xSan Francisco Symphony Orchestra x xMake History 9/11 x x xWaterlife NFB x xAll About Birds x xSimple Machines x xLost There, Felt Here - Protect an Acre x x xLight It Up Blue x xVoteEasy - 2010 x x22 Raheel Gauba © 2010 Blackbaud
    33. 33. thanks!
    34. 34. thanks! raheel gauba brand leader & creative director email: raheel.gauba@blackbaud.com facebook: Raheel Gauba twitter: @raheelgauba

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