Participatory Marketing November 22, 2008 November 22 nd , 2008 Pace University Marketing Association Presents: The 3 rd Annual AMA Northeast Regional Conference In New York City Hosted in collaboration with Hofstra University American Marketing Association Save the Date!
Michael Della Penna Co-founder and President Aiti Solutions
TV Radio Print Web Catalog Search RSS Affiliate Text IM Widgets Blogs Wikis Podcasting Webinars Social Networks Video Mobility Networks Push Permission Participation Sharing Syndication Collaboration Accessibility Modularity Semantic Aggregators Marketing Is Evolving Trust
Our belief: Marketing and marketers must evolve
It is about customers getting actively involved in the promotion of your brand It is about marketing with your customers rather than to them It is about engaging customer to take an active role in plotting your brands future Marketing is about Participation It is about charging up your customers and community and putting them in charge It is about community and collaborative filtering
But social networks have been a mixed bag? Few winners. Engagement/Advertising. Are you participating?
Top 50 fan pages 834,624 4. Facebook 797,558 5. Coldplay 757,932 6. Windows Live Messenger 750,932 7. Adam Sandler 729,349 8. You Tube 699,099 9. Apple Students 686,898 10. Linkin Park 921,322 3. Batman: The Dark Knight 1,625,018 2. Michael Phelps 2,197,833 1. Barack Obama 457,673 45. Red Flavour Pringles 453,018 46. Ferrero Rocher 535,501 32. OREO Cookies 540,592 30. Addidas Originals 569,576 25. Victoria’s Secret Pink
How Twittering Critics Brought Down Motrin Mom Campaign Johnson & Johnson did manage to offend some mothers with an online and print campaign for Motrin that implied moms carry their babies as fashion accessories. But was it a genuine groundswell that felled the effort -- or an alliance of the few, empowered by microblogging service Twitter?