Workshop Twitter
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Workshop Twitter

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Transcript

  • 1. Workforce and Field Enablement Helping teams connect with Twitter June 2009
  • 2. Twitter for beginners
    • Open an account www.twitter.com
  • 3. But wait! Why should I use Twitter?
    • Breaking news
    • What’s hot
    • Give or get help
    • Keep connected
    • Build relationships
    • Promote yourself
    • Promote your brand
    • Promote people you like
  • 4. It’s called social for a reason photo by phil_h
  • 5. Your settings
    • Customise your Twitter page
    • Dress your page as you would dress yourself
    • Add a photo
    • Update your one line bio with meaningful content
    • Change your background image www.twitterbackgrounds.com/
    • Be YOU
  • 6. Get an application
    • Using an application like Tweetdeck will make it easier for you to see what is happening in your network and through your searches
    • Find more on downloads page
    iPhone
  • 7. Following tweeps
    • Start with your friends , people you really know
    • Take a look through your friends, friends – follow people with interesting profiles
    • You can always unfollow and block people later
    • Find People on Twitter
  • 8. Following people - tools
    • Wefollow – index yourself and find others
    • Mr.Tweet - recommendations
    • Twollow – Auto follow on keywords
    • ExecTweet – Find and follow top execs
  • 9. When following
    • Trust your instincts
    • Are they in the same business?
    • Do they have similar interests?
    • Is it a real person – not a machine?
    • You don’t have to follow everyone
    photo marloes
  • 10. @replies (@) and direct messages (D)
    • If you start a tweet and put @ in front of someone user name eg. “@ragtag” or “@ibmevents” Twitter will let them know someone has sent a message - public
    • If you want to send a private message you type “D ragtag” (notice a space between the “D” and ragtag
    • Without @replies you would never know that someone was talking to you
  • 11. Retweets (RT)
    • If you see a tweet that you like you can forward it on to all your followers by retweeting
    • For example
    • When your friends RT someone you may want to follow the person that made the original comment
    • Without RT you would never know people were talking about you
    photo place_light
  • 12. How to tweet
    • Share, follow, reply, repeat
    • Lots of theories and “rules” that people have come up with
    • 50/50 – Personal / Business
    • 30/30/30/10 – 30% You, 30% business, 30% others, 10% fun
    • Talk the way you talk to people in real life.. It’s no different
    • It’s social – be social, don’t be a bore
    • It’s a party anyone can come to
    • Before you talk, it’s good to listen
  • 13. Successes
    • Closer internal bonds
    • Talked to clients
    • Developed solutions
    • Built partnerships
    • Lotusphere
    • Information On Demand
    • Business Leadership Forum
    • Forum on Global Leadership
    Photo zara
  • 14. Which browser do you use? Download
  • 15. For more advice, resources, education, success stories and to find out who your nearest social media ambassador is…. …visit BlueIQ