Workforce and Field Enablement Helping teams connect with Twitter June 2009

Twitter for beginners Open an account www.twitter.com

Open an account www.twitter.com

But wait! Why should I use Twitter? Breaking news What’s hot Give or get help Keep connected Build relationships Promote yourself Promote your brand Promote people you like

Breaking news

What’s hot

Give or get help

Keep connected

Build relationships

Promote yourself

Promote your brand

Promote people you like

It’s called social for a reason photo by phil_h

Your settings Customise your Twitter page Dress your page as you would dress yourself Add a photo Update your one line bio with meaningful content Change your background image www.twitterbackgrounds.com/ Be YOU

Customise your Twitter page

Dress your page as you would dress yourself

Add a photo

Update your one line bio with meaningful content

Change your background image www.twitterbackgrounds.com/

Be YOU

Get an application Using an application like Tweetdeck will make it easier for you to see what is happening in your network and through your searches Find more on downloads page iPhone

Using an application like Tweetdeck will make it easier for you to see what is happening in your network and through your searches

Find more on downloads page

Following tweeps Start with your friends , people you really know Take a look through your friends, friends – follow people with interesting profiles You can always unfollow and block people later Find People on Twitter

Start with your friends , people you really know

Take a look through your friends, friends – follow people with interesting profiles

You can always unfollow and block people later

Find People on Twitter

Following people - tools Wefollow – index yourself and find others Mr.Tweet - recommendations Twollow – Auto follow on keywords ExecTweet – Find and follow top execs

Wefollow – index yourself and find others

Mr.Tweet - recommendations

Twollow – Auto follow on keywords

ExecTweet – Find and follow top execs

When following Trust your instincts Are they in the same business? Do they have similar interests? Is it a real person – not a machine? You don’t have to follow everyone photo marloes

Trust your instincts

Are they in the same business?

Do they have similar interests?

Is it a real person – not a machine?

You don’t have to follow everyone

@replies (@) and direct messages (D) If you start a tweet and put @ in front of someone user name eg. “@ragtag” or “@ibmevents” Twitter will let them know someone has sent a message - public If you want to send a private message you type “D ragtag” (notice a space between the “D” and ragtag Without @replies you would never know that someone was talking to you

If you start a tweet and put @ in front of someone user name eg. “@ragtag” or “@ibmevents” Twitter will let them know someone has sent a message - public

If you want to send a private message you type “D ragtag” (notice a space between the “D” and ragtag

Without @replies you would never know that someone was talking to you

Retweets (RT) If you see a tweet that you like you can forward it on to all your followers by retweeting For example When your friends RT someone you may want to follow the person that made the original comment Without RT you would never know people were talking about you photo place_light

If you see a tweet that you like you can forward it on to all your followers by retweeting

For example

When your friends RT someone you may want to follow the person that made the original comment

Without RT you would never know people were talking about you

How to tweet Share, follow, reply, repeat Lots of theories and “rules” that people have come up with 50/50 – Personal / Business 30/30/30/10 – 30% You, 30% business, 30% others, 10% fun Talk the way you talk to people in real life.. It’s no different It’s social – be social, don’t be a bore It’s a party anyone can come to Before you talk, it’s good to listen

Share, follow, reply, repeat

Lots of theories and “rules” that people have come up with

50/50 – Personal / Business

30/30/30/10 – 30% You, 30% business, 30% others, 10% fun

Talk the way you talk to people in real life.. It’s no different

It’s social – be social, don’t be a bore

It’s a party anyone can come to

Before you talk, it’s good to listen

Successes Closer internal bonds Talked to clients Developed solutions Built partnerships Lotusphere Information On Demand Business Leadership Forum Forum on Global Leadership Photo zara

Closer internal bonds

Talked to clients

Developed solutions

Built partnerships

Lotusphere

Information On Demand

Business Leadership Forum

Forum on Global Leadership

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