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Apostles<br />Do-Gooders<br />WoM Marketing<br />Freeloaders<br />Customers<br />Copyright © 2010 Rags Srinivasan http://b...
Apostles<br />Do-Gooders<br />Pays Premium<br />Downgrades<br />Generates WoM Revenue<br />Generates WoM Revenue<br />Stop...
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Freemium state machine

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Transcript of "Freemium state machine"

  1. 1. Apostles<br />Do-Gooders<br />WoM Marketing<br />Freeloaders<br />Customers<br />Copyright © 2010 Rags Srinivasan http://bit.ly/ragsvasan<br />Pays Premium<br />
  2. 2. Apostles<br />Do-Gooders<br />Pays Premium<br />Downgrades<br />Generates WoM Revenue<br />Generates WoM Revenue<br />Stops WoM<br />Stops WoM<br />Customers<br />Freeloaders<br />Pays Premium<br />Enter<br />Downgrades<br />FreemiumCustomer Lifecycle<br />Copyright © 2010 Rags Srinivasan http://bit.ly/ragsvasan<br />
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