Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media

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This workshop will provide an overview of marketing and advertising solutions for popular social networks; including Facebook, MySpace, LinkedIn, and others. Attendees will learn how to create social …

This workshop will provide an overview of marketing and advertising solutions for popular social networks; including Facebook, MySpace, LinkedIn, and others. Attendees will learn how to create social advertising campaigns, create branded groups, drive brand awareness using social apps & widgets, and reach consumer audiences on social networks & widget platforms.

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  • 1. Viral Marketing and Advertising Strategies For Social Networks
    • Presented by Jeff Ragovin
    • Vice President Sales, Buddy Media
    • Jeff@buddymedia.com
    • 917-523-6266
  • 2.
    • Buddy Media helps companies build , promote and monetize social media applications that engage and entertain users
  • 3.  
  • 4. Social Media: What is Everyone doing?
  • 5. The Social Web is About Life Experiences
    • Brands are using applications to engage their audience
    • They are using applications to entertain
    • They are not banner ads
    • They are not groups
    • They are the new Ad Unit
    • They are used to connect and drive interest
    • Social Media is now a major component of the Digital Buy
  • 6. Brands are Going Where Consumers Play
  • 7. FedEx Launch a Package
  • 8. FedEx Launch A Package Application
  • 9. InStyle Hollywood Hair Makeover Target Audience Women 18-40 Connecting with the Right Audience
    •  
    • 250,000 installs over the course of the campaign
    • Average time on app: 5 minutes and 30 seconds
    • Average user tries on four different hairstyles per visit
    • 54,000 makeovers have been posted on the InStyle Wall of Fame
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.   Every Application should have a Clear Landing Page:
    • Provide clear branding
    • Easy-to-understand instructions about how to use the application or play the game
    • A summary or analysis area that lets the user see their history with the application
  • 15. Create a Unique Application Title
    • Pick something descriptive and unique. A good deal of users may decide to use your application based only on the title.
  • 16. Using the Facebook API in NewsfeedsMini-Feeds
    • The Facebook API allows you to get more users for your application
    • For Newsfeeds, decide the events or actions that generate the newsfeed item. Identify actions that are interesting.
    • Finalize the Newsfeed title, body and images.
  • 17. Requests/Invitations
    • Requests and invitations are generated by the users
    • Each user is limited to 20 requests/invitations per application per 24 hour period.
    • When developed well, can accelerate the word of mouth marketing component.
    • This is a good time to tie in a loyalty or engagement program.
  • 18.  
  • 19. Friends For Sale
    • Buy Friends, Make them your pets
    • Hot-or-Not with a market economy. True Viral
    • Nearly 600,000 active users.
    • 300 million page views a month.
    • 300% monthly growth rate
    • 2.1 million unique visitors in the past month
  • 20. Splash Blast with AceBucks
  • 21. Loyalty Programs = Consumer Engagement
  • 22. Need 1 Volunteer
  • 23. Loyalty Marketing = Virility
  • 24. Email and Notifications
    • Accelerate the viral nature of the application. Spend time on the copy
    • Keep it compelling
    • Sending a weekly email to users with updates
    • Sending an email on specific events or holidays
  • 25.  
  • 26.  
  • 27. Visual Identity
    • 16 x 16 Graphic for Icon To market your application, you need to provide a 16 x 16 sized icon graphic to be displayed in the applications section 64 x 64 Graphic for Icon (shown in product directory): This is an opportunity for you to brand your application.
  • 28. Keep SEO and PPC in Mind
    • This information is displayed on the application add page when a user decides to add the application. 
    • Keep in SEO in mind with this page and think about how your brand will be indexed across the search engines.
  • 29. Keep SEO and PPC in Mind
  • 30. Social Media Advertising Platforms Facebook, MySpace, Bebo, LinkedIn Ad Networks: Buddy Media, Social Media Lookery, Cubix, RockYou etc. Social Media Advertising
  • 31. Social Media Campaigns can be Targeted:
    • Age, Political Views,
    • Gender,
    • Relationship Status,
    • Activities
    • Location
  • 32. Choose Your Creative
    • Social Media Ads can contain Images
    • Social Media Ads can contain Videos
    • Social Media Ads can contain only Text
  • 33.  
  • 34. Break-out Session- Develop and App
    • New APPLE Product called Apple Window
    • New Innovation for Digital Communication TV and Web
    • Product will feature the following:
    • Computer Wi-Fi Capabilities
    • Email
    • Television
    • Apple TV for Movies, Music, instant access to shows
    • Digital Display for Art, Vacations etc.
    • Social Marketing Budget 350K
  • 35. Priceline.com Ultimate Negotiator for FB
  • 36. Taunts engage user to play again Audio components embedded for extra fun
  • 37. Monitor and Report
  • 38.  
  • 39.  
  • 40.  
  • 41. Campaign Creation Round Up
    • Target your audience
    • Think Viral
    • Provide a unique value
    • Infuse with loyalty program
    • Measure Success with Analytics
    • Message and Notify
  • 42.