a case of krrish
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a case of krrish

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a case of krrish a case of krrish Presentation Transcript

  • Globalization of Production and Markets of Indian Motion Pictures- A Case of Krrish
    Presented By- Raghvendra patel (5117)
  • What is Globalization?
    Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology.
  • Introduction
    The history of cinema
    Globalization
    Film making process
    Production
    Location
  • Globalization
    Demand of indian movie in 156 country.
    In 2006, 1090 film produced
    Annual growth rate of indian film industry 12.6%.
  • Case Analysis
    Globalization of indian film industry began in 20th century.
    Usage of English in script.
    DDLJ & Kal ho na ho was successful.
  • Globalization of Krrish
    Action director tony from china
    60% shooting in singapore
    Australian sound effects
    Premiere shows were organized in dubai
  • Cont…
    International media link
    Target International cinema hall
    Faced competition with….
    - superman returns
    - word cup football
  • Q-1: How has indian film industry evolved through ages?
    1920-1950:-The early days of indian cinema
    1950-1960:-A golden age of indian cinema
    1970-1980:-The angry young man awakens
    1990-2000:-Bollywood gains global popularity
  • Q-2: how did the project(krrish)created taking into consideration indian diaspora abroad?
    Success of DDLJ overall world
    NRI like to watch technology based movie
    eg- superman, Spiderman, ironman etc.
  • Q-3:- How did Mr. Rakesh Roshan used two countries competitiveness for the project(India and Singapore).
    Government permission for shooting
    Among the ASEAN states singapore is india’s largest trading, investment, and export partner.
    Singapore corporate tax rate is one of the lowest in asia-pacific.
  • Q-4: What are the globalization factors that influenced the production of krrish in singapore?how many countries representative helped in creation of mega success film krrish?
    Political factor
    Economical factor
    Technological factor
  • Countries Representative
    Australia – sound effects
    China – action director
    Singapore – location
    India – Action director
    America(los angles) - special effects
  • Conclusion
    “Globalization is Good as well as Bad also”
  • Thank you