Your SlideShare is downloading. ×
0
Social Media Analytics

Raghuram K Belur
www.twitter.com/raghuramkb
Misconception
Different media for different businesses
• Offline – Foursqure
• Restaurant – Burrp, Zomato
• Music – Soundc...
Why Analytics?
• Which channel works?
• Facebook/Twitter/Youtube/Pinterest/Google+/Quora and so on

• What kind of content...
Why is this Cool?

Population, not Sample
Structured Data
Even this…
Not so structured...
Tie metrics to Goals
Activity
Reach
Engagement
Acquisition
Conversion
Google Analytics
URL tracking

utm_campaign = DiwaliOffer
utm_medium = social
utm_source = facebook
Google
Digging Deeper...
• Analysing the Chatter
• Activity
• Sentiment analysis
• Top influencers
• www.topsy.com
• keyhole.co
•...
Influencer Index

• Klout.com
• Peerindex.com
• Kred.com
Half-life of a tweet
A/B or Multivariate testing
Some more metrics

www.edgerankchecker.com

www. crowdbooster.com
www.followerwonk.com

Most active hours
for the account

Most active hours
for the followers
So many tools?#$@%@#$
• Tie metrics to Goals… Remember?
• First define metrics
• Search for tools for those metrics, not o...
Thank You

Raghuram K Belur
www.twitter.com/raghuramkb
Social media analytics
Upcoming SlideShare
Loading in...5
×

Social media analytics

365

Published on

A intro about analytics for social media and few tools

http://raghuramkb.com/2013/10/social-media-analytics/

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
365
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Social media analytics"

  1. 1. Social Media Analytics Raghuram K Belur www.twitter.com/raghuramkb
  2. 2. Misconception Different media for different businesses • Offline – Foursqure • Restaurant – Burrp, Zomato • Music – Soundcloud • B2B – Quora, probably • Not interested in Social buzz - Orkut
  3. 3. Why Analytics? • Which channel works? • Facebook/Twitter/Youtube/Pinterest/Google+/Quora and so on • What kind of content? • Information/Promotion/Trivia • Links/Images/Text • When to post? • What time of the day? • What day of the week? • Who are my Influencers? • What is the current sentiment of my brand?
  4. 4. Why is this Cool? Population, not Sample
  5. 5. Structured Data
  6. 6. Even this…
  7. 7. Not so structured...
  8. 8. Tie metrics to Goals Activity Reach Engagement Acquisition Conversion
  9. 9. Google Analytics URL tracking utm_campaign = DiwaliOffer utm_medium = social utm_source = facebook
  10. 10. Google
  11. 11. Digging Deeper... • Analysing the Chatter • Activity • Sentiment analysis • Top influencers • www.topsy.com • keyhole.co • socialmention.com • crowdbooster.com
  12. 12. Influencer Index • Klout.com • Peerindex.com • Kred.com
  13. 13. Half-life of a tweet
  14. 14. A/B or Multivariate testing
  15. 15. Some more metrics www.edgerankchecker.com www. crowdbooster.com
  16. 16. www.followerwonk.com Most active hours for the account Most active hours for the followers
  17. 17. So many tools?#$@%@#$ • Tie metrics to Goals… Remember? • First define metrics • Search for tools for those metrics, not other way round • Tools available now may not be relevant after 1 year
  18. 18. Thank You Raghuram K Belur www.twitter.com/raghuramkb
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×