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Social Media Analytics
Raghuram K Belur
Different media for different businesses
• Offline – Foursqure
• Restaurant – Burrp, Zomato
• Music – Soundcloud
• B2B – Quora, probably
• Not interested in Social buzz - Orkut
• Which channel works?
• Facebook/Twitter/Youtube/Pinterest/Google+/Quora and so on
• What kind of content?
• When to post?
• What time of the day?
• What day of the week?
• Who are my Influencers?
• What is the current sentiment of my brand?