Social media analytics

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A intro about analytics for social media and few tools …

A intro about analytics for social media and few tools

http://raghuramkb.com/2013/10/social-media-analytics/

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  • 1. Social Media Analytics Raghuram K Belur www.twitter.com/raghuramkb
  • 2. Misconception Different media for different businesses • Offline – Foursqure • Restaurant – Burrp, Zomato • Music – Soundcloud • B2B – Quora, probably • Not interested in Social buzz - Orkut
  • 3. Why Analytics? • Which channel works? • Facebook/Twitter/Youtube/Pinterest/Google+/Quora and so on • What kind of content? • Information/Promotion/Trivia • Links/Images/Text • When to post? • What time of the day? • What day of the week? • Who are my Influencers? • What is the current sentiment of my brand?
  • 4. Why is this Cool? Population, not Sample
  • 5. Structured Data
  • 6. Even this…
  • 7. Not so structured...
  • 8. Tie metrics to Goals Activity Reach Engagement Acquisition Conversion
  • 9. Google Analytics URL tracking utm_campaign = DiwaliOffer utm_medium = social utm_source = facebook
  • 10. Google
  • 11. Digging Deeper... • Analysing the Chatter • Activity • Sentiment analysis • Top influencers • www.topsy.com • keyhole.co • socialmention.com • crowdbooster.com
  • 12. Influencer Index • Klout.com • Peerindex.com • Kred.com
  • 13. Half-life of a tweet
  • 14. A/B or Multivariate testing
  • 15. Some more metrics www.edgerankchecker.com www. crowdbooster.com
  • 16. www.followerwonk.com Most active hours for the account Most active hours for the followers
  • 17. So many tools?#$@%@#$ • Tie metrics to Goals… Remember? • First define metrics • Search for tools for those metrics, not other way round • Tools available now may not be relevant after 1 year
  • 18. Thank You Raghuram K Belur www.twitter.com/raghuramkb