Social media analytics
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Social media analytics

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A intro about analytics for social media and few tools

A intro about analytics for social media and few tools

http://raghuramkb.com/2013/10/social-media-analytics/

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Social media analytics Social media analytics Presentation Transcript

  • Social Media Analytics Raghuram K Belur www.twitter.com/raghuramkb
  • Misconception Different media for different businesses • Offline – Foursqure • Restaurant – Burrp, Zomato • Music – Soundcloud • B2B – Quora, probably • Not interested in Social buzz - Orkut
  • Why Analytics? • Which channel works? • Facebook/Twitter/Youtube/Pinterest/Google+/Quora and so on • What kind of content? • Information/Promotion/Trivia • Links/Images/Text • When to post? • What time of the day? • What day of the week? • Who are my Influencers? • What is the current sentiment of my brand?
  • Why is this Cool? Population, not Sample
  • Structured Data
  • Even this…
  • Not so structured...
  • Tie metrics to Goals Activity Reach Engagement Acquisition Conversion
  • Google Analytics URL tracking utm_campaign = DiwaliOffer utm_medium = social utm_source = facebook
  • Google
  • Digging Deeper... • Analysing the Chatter • Activity • Sentiment analysis • Top influencers • www.topsy.com • keyhole.co • socialmention.com • crowdbooster.com
  • Influencer Index • Klout.com • Peerindex.com • Kred.com
  • Half-life of a tweet
  • A/B or Multivariate testing
  • Some more metrics www.edgerankchecker.com www. crowdbooster.com
  • www.followerwonk.com Most active hours for the account Most active hours for the followers
  • So many tools?#$@%@#$ • Tie metrics to Goals… Remember? • First define metrics • Search for tools for those metrics, not other way round • Tools available now may not be relevant after 1 year
  • Thank You Raghuram K Belur www.twitter.com/raghuramkb