Maximizing ROI on Social Media


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Social Media pervades all spheres of life. A Basic understanding of the attributes of Social Media can contribute to increased profitability in business and decreased pain points. The positive influence of Social Media extends to the professional careers and in many ways provides a platform for the individual to strike a balance between work and life.

My approach to the document takes into account all the platforms. I have taken the liberty of taking a specific example from LinkedIn to illustrate the identity of an organization, which show cases their products and services in their Company Page. Depending on the users preference this identity can be replaced by an identity of a platform of their choice.

While the subject matter itself is exhaustive, my endeavour is to examine the fundamentals that affect our social media experience. This is a small contribution to my fellow passengers on Mother Earth.

Published in: Social Media, Business, Technology

Maximizing ROI on Social Media

  1. 1. Maximizing ROI on Social Media 1
  2. 2. Enhance your Social Media Presence & Get Found for your needs 2
  4. 4. THREE CRITICAL FACTORS • Social Media Profile • Strategy To Nurture Network • Levels of Engagement 4
  5. 5. ELEMENTS OF AN IDENTITY • For an Individual – Profile • For an Organization – Company Page 5
  6. 6. Attributes & Possibilities of a Company Page (LinkedIn Specifics) 6
  7. 7. COMPANY PAGE PRODUCT & SERVICES LEAD GENERATION SALES CALLS 7 is a registered trademark of LinkedIn Corporation
  8. 8. STRATEGY TO NURTURE NETWORK • Varies from Business to Business • Depends on the requirements of specific business. • Depends on the marketing models, marketing strategy, revenue models, customer support requirement, hiring requirement, & online reputation management. • Has to be proactive & continuous taking, into account the needs of the business. 8
  9. 9. 9
  10. 10. Engagement for the Organisation Organisational Identity = Home Page + Products & Services Components of the Network Followers Groups Engagement for the Individual Individual Identity = LinkedIn Profile Components of the Network Employee Network Strategy To Nurture Network Individuals connections Strategy To Nurture Network Constantly Evolving Community for the Entities needs Constantly Evolving connections for the Individuals needs Engagement: Relevant Content for the desired & evolving community Engagement: Relevant Content for the desired & evolving Connections Interact Interact Measure Measure Analyse Analyse Refine Refine 10
  11. 11. Reference SlideShare documents • Spectrum Consulting Social Media Workshop • Are you leveraging linkedin adequately? • Endorsements: The hidden perils of your network • LinkedIn for education: An Implementation Aid • LinkedIn Profile Improvement Tips • Spectrum Consulting Social Media Workshop Participants Feedback • Spectrum Consulting Social Media Workshop Participants Analysis 11
  12. 12. Thank you for going through my presentation. Need Help:? Individuals seeking Professional help may contact me for • Personal Branding and improving your Personal Branding through Linked In • Choosing, Changing, Positioning or Improving your career Organizations may get in touch with me, if they are desirous of • LinkedIn Training & Consulting • Improving their Linked In experience • Optimizing their business process by leveraging Linked in • Recruitment Related Advisory services Raghunath Ramaswamy, 9840925155 Twitter:@RaghuRamaswamy LinkedIn Pub url: 12