Social Media pervades all spheres of life. A Basic understanding of the attributes of Social Media can contribute to increased profitability in business and decreased pain points. The positive influence of Social Media extends to the professional careers and in many ways provides a platform for the individual to strike a balance between work and life.
My approach to the document takes into account all the platforms. I have taken the liberty of taking a specific example from LinkedIn to illustrate the identity of an organization, which show cases their products and services in their Company Page. Depending on the users preference this identity can be replaced by an identity of a platform of their choice.
While the subject matter itself is exhaustive, my endeavour is to examine the fundamentals that affect our social media experience. This is a small contribution to my fellow passengers on Mother Earth.